Facebook Shopping Feed for Shopify - Sell On Facebook

Earn more by selling on Facebook with a dynamic product feed created in our app

facebook shopping feed

What is Facebook Shopping Ads

Facebook Ads is an advertising service for placing ads on Facebook, Whatsapp, Facebook Messenger and Instagram. These services combine up to 3.59 billion monthly users. That is 77% of all internet users on the planet.

In addition to having the largest number of users, this social network is the most effective social media advertising platform; according to a study by eMarketer, 96% of social media marketers consider Facebook the most effective platform.

Facebook uses a simple pay-per-click (PPC) advertising model. Businesses pay for each click user makes on their ad. The ads are displayed in the user feeds on desktop and mobile, and the sidebar on desktop.

What you get with Facebook Ads

Target exactly your shoppers

Facebook provides tools for you to build the perfect audience for your ads. You can target ads by location, demographics, age, gender, education level, job title, income, political affiliation, recent purchases, life events, interests, behavior, etc.


Highest return on ad spend

Users are more likely to click on ads they see on Facebook, making this platform the single best-performing ad type for eCommerce.

How to connect your Shopify store to Facebook Ads

Create an ad channel on Facebook using Facebook's Business Manager account. Upload your feed file and new customers will start coming soon.

The feed file for Facebook requires a great deal of work to prepare it correctly:

  • manually convert all prices to the currency of the country you want to sell additionally
  • monitor that currency output contains no currency symbol
  • ensure the data fields in the feed file correspond to your business segment
  • check for each product that the title and description length are under the allowed limit
  • provide category mapping based on Facebook or Google taxonomy
  • keep your feed updated on any product change in your store

Use an application in your Shopify store to generate a product feed. You get an entirely legitimate feed file that can be promptly pushed to Facebook.

Solution for Facebook Ads feed

Generate the product feed that meets all the requirements for Facebook Ads using our Shopify app. Then, in a few clicks, get a link for the feed or download the file.

Simply paste the feed URL that our app provides into your Facebook Business Manager account or upload the feed file over FTP/SFTP.

Automate most feed technical tasks, including your feed update.

Get a feed without fuss

Our app takes care of most technical details when generating a feed file:


Automatic real-time export of products from Shopify

The app will automatically export your products from the Shopify database to the feed file. Your feed will always have recent prices, stock statuses, product images, etc. New products appear in the feed automatically.


Publish only the products you need

Use filters to include products you want to see in the feed. You can filter by collection, brand, stock status, warehouse, etc.


Translate published products automatically

Get the product feed in a language you need with built-in translation functionality.


Customize feed as you need

Customize the feed to make it best suit your business needs on Facebook. Use liquid filters and variables to add custom data fields into your feed.


Easy Facebook category mapping

Our app helps you to place your products accordingly to Facebook category taxonomy. Mapping categories from your Shopify store to Facebook categories becomes easy with our app.

Frequently asked questions

Q: What is Facebook Ads feed?

It is a file containing all the data on your products and is uploaded into your Facebook Business Manager account to promote your products on Facebook, Instagram, WhatsApp, Facebook Messenger, and other Facebook platforms.

Q: Why should I use an app for my Facebook feed?

The feed must have dozens of mandatory fields on products, like price, image, description, product URL, and currency. The app guarantees no errors and creates a file that meets all Facebook requirements.

Q: Why should I connect my store to Facebook?

Facebook has been named the advertising platform with the highest return on ad spend. Connecting to Facebook attracts more shoppers for less money than other marketing platforms.

Q: I have a large catalog. Is there any limit on the number of products in my store?

Our app has no limits on the number of products in the feed file. Facebook imposes a default limit of one million items per feed file. Merchants are allowed to create multiple feed files.

Q: How often is a feed updated?

Our app updates the feed instantly on any change in your store. The Facebook update frequency depends on your Business Manager account settings. Usually, the feed is updated once every 24 hours.

Q: Can I ask for help to set up the Facebook feed?

You always can contact the Mulwi Shopping Feeds support team or refer to the app documentation.

See more frequently asked questions
Q: Why do I receive Missing or Invalid Fields/Names/Descriptions errors?

This error occurs when your Shopify product feed misses some mandatory data fields on products or presents them incorrectly; for example, an HTML tag is used in the description. Check what mandatory fields must be in your Facebook feed

Q: What does the Invalid Data Feed File Location error mean?

Facebook tells you with this error that it cannot access the feed file. Check the configuration of your upload method.

Q: How can I automatically publish a feed to Facebook Business Manager?

Our app provides all the main methods for feed uploading. Generate a feed file and paste the feed URL into account of your Facebook Business Manager Account, push the file over FTP/SFTP, or upload the file manually. Refer to the Upload the feed to Facebook manual.

Q: Is it possible to make adjustments to the feed template?

Our app allows you to customize the feed as you need. Refer to Customize feed template documentation.

Q: Does the app support only Facebook?

With Mulwi Shopping Feeds you can connect a Shopify store to dozens of marketplaces. See the full list.

Q: Why is category mapping required?

Category mapping connects categories of your Shopify store to marketplace categories.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites