Facebook Ads is an advertising service for placing ads on Facebook, Whatsapp, Facebook Messenger and Instagram. These services combine up to 3.59 billion monthly users. That is 77% of all internet users on the planet.
In addition to having the largest number of users, this social network is the most effective social media advertising platform; according to a study by eMarketer, 96% of social media marketers consider Facebook the most effective platform.
Facebook uses a simple pay-per-click (PPC) advertising model. Businesses pay for each click user makes on their ad. The ads are displayed in the user feeds on desktop and mobile, and the sidebar on desktop.
Target exactly your shoppers
Facebook provides tools for you to build the perfect audience for your ads. You can target ads by location, demographics, age, gender, education level, job title, income, political affiliation, recent purchases, life events, interests, behavior, etc.
Highest return on ad spend
Users are more likely to click on ads they see on Facebook, making this platform the single best-performing ad type for eCommerce.
Create an ad channel on Facebook using Facebook's Business Manager account. Upload your feed file and new customers will start coming soon.
The feed file for Facebook requires a great deal of work to prepare it correctly:
Use an application in your Shopify store to generate a product feed. You get an entirely legitimate feed file that can be promptly pushed to Facebook.
Generate the product feed that meets all the requirements for Facebook Ads using our Shopify app. Then, in a few clicks, get a link for the feed or download the file.
Simply paste the feed URL that our app provides into your Facebook Business Manager account or upload the feed file over FTP/SFTP.
Automate most feed technical tasks, including your feed update.
Our app takes care of most technical details when generating a feed file:
Automatic real-time export of products from Shopify
The app will automatically export your products from the Shopify database to the feed file. Your feed will always have recent prices, stock statuses, product images, etc. New products appear in the feed automatically.
Publish only the products you need
Use filters to include products you want to see in the feed. You can filter by collection, brand, stock status, warehouse, etc.
Translate published products automatically
Get the product feed in a language you need with built-in translation functionality.
Customize feed as you need
Customize the feed to make it best suit your business needs on Facebook. Use liquid filters and variables to add custom data fields into your feed.
Easy Facebook category mapping
Our app helps you to place your products accordingly to Facebook category taxonomy. Mapping categories from your Shopify store to Facebook categories becomes easy with our app.
It is a file containing all the data on your products and is uploaded into your Facebook Business Manager account to promote your products on Facebook, Instagram, WhatsApp, Facebook Messenger, and other Facebook platforms.
The feed must have dozens of mandatory fields on products, like price, image, description, product URL, and currency. The app guarantees no errors and creates a file that meets all Facebook requirements.
Facebook has been named the advertising platform with the highest return on ad spend. Connecting to Facebook attracts more shoppers for less money than other marketing platforms.
Our app has no limits on the number of products in the feed file. Facebook imposes a default limit of one million items per feed file. Merchants are allowed to create multiple feed files.
Our app updates the feed instantly on any change in your store. The Facebook update frequency depends on your Business Manager account settings. Usually, the feed is updated once every 24 hours.
You always can contact the Mulwi Shopping Feeds support team or refer to the app documentation.
This error occurs when your Shopify product feed misses some mandatory data fields on products or presents them incorrectly; for example, an HTML tag is used in the description. Check what mandatory fields must be in your Facebook feed
Facebook tells you with this error that it cannot access the feed file. Check the configuration of your upload method.
Our app provides all the main methods for feed uploading. Generate a feed file and paste the feed URL into account of your Facebook Business Manager Account, push the file over FTP/SFTP, or upload the file manually. Refer to the Upload the feed to Facebook manual.
Our app allows you to customize the feed as you need. Refer to Customize feed template documentation.
With Mulwi Shopping Feeds you can connect a Shopify store to dozens of marketplaces. See the full list.
Category mapping connects categories of your Shopify store to marketplace categories.
Refer to the Category Mapping documentation on how to make a category mapping.
Use the filtering functionality of the app.
Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.
