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How to get Facebook Conversion API Access Token?

Mulwi Facebook Pixel uses a Conversion API Access Token to utilize the functionality of server-side event tracking that guarantees that all events will be tracked, even if visitors use ad blockers or iOS devices.

  1. Log into your Facebook Business Manager: https://business.facebook.com/

  2. In the left-hand menu options, click "All tools".

    All Tools

  3. In the opened menu, find "Events Manager" and open it.

    Events Manager

    Alternatively, you can open Events Manager directly via link: https://business.facebook.com/events_manager2/overview

  4. In the Events Manager, click on Data Sources.

    Data Sources

  5. Select your Pixel and open the Settings.

    Access Token

  6. Click on the Generate access token link to generate a new access token. Copy it and paste it into our app.

    Generate Access Token