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How to get Facebook Pixel ID?

Mulwi Facebook Pixel uses Pixel ID and Conversion API Access Token to correctly track events (server-side), ensuring on one hand that Facebook accurately targets your ads and on the other hand, that you receive correct ROI values.

  1. Log into your Facebook Business Manager: https://business.facebook.com/

  2. In the left-hand menu options, click "All tools".

    All Tools

  3. In the opened menu, find "Events Manager" and open it.

    Events Manager

    Alternatively, you can open Events Manager directly via link: https://business.facebook.com/events_manager2/overview

  4. In the Events Manager, click on Data Sources.

    Data Sources

  5. In the Data Sources, you can view all of your data sources and Pixel ID.

    Pixel ID

tip

In case you haven't created a Facebook pixel yet, you should follow the Facebook manual: https://www.facebook.com/business/help/952192354843755?id=1205376682832142