Suas criações de moda merecem os holofotes e vendas recordes. Sabemos exatamente onde conseguir ambos. Continue lendo para aprender como vender produtos no Lyst e transformar amantes de moda exigentes em clientes fiéis.
Lyst é a maior plataforma de busca de moda do mundo. Desde 2010, ajuda entusiastas de moda em todo o mundo a descobrir peças estilosas de designers renomados e marcas icônicas.
No Lyst, compradores encontram peças de luxo de mais de 27.000 lojas e marcas. Algumas das marcas premium mais populares incluem Ralph Lauren, Saint Laurent, Prada, Versace, Balenciaga, Gucci, Dior, Chanel, Nike e Valentino.
O Lyst foi fundado em Londres e agora opera globalmente, com cerca de uma dúzia de sites regionais. Em 2025, a empresa anunciou que seria totalmente adquirida pela gigante japonesa de e-commerce de moda ZOZO, Inc.
Como o Lyst funciona?
Compradores buscam as peças desejadas no catálogo categorizado do Lyst. Eles também podem navegar por coleções de lojas ou marcas específicas para refinar sua busca.
Cada produto tem sua própria página com detalhes do item e todas as ofertas disponíveis. Quando decidem comprar, os usuários clicam na oferta preferida e finalizam o pedido na loja do vendedor. Se o comerciante aceitar checkout pelo Lyst, a compra pode ser concluída diretamente na plataforma.
Vendedores no Lyst pagam comissão por cada venda gerada. A comissão é um percentual do valor do pedido, negociado individualmente com o Lyst.
A comissão também afeta a visibilidade dos seus produtos. Geralmente, quanto maior o percentual acordado, melhor o posicionamento das suas ofertas nos resultados de busca.
Benefícios de usar o Lyst
1. Audiência internacional vasta
O Lyst é fonte de inspiração e paraíso de compras para mais de 160 milhões de fashionistas. Seus preços atrativos e fotos impressionantes podem converter esses visitantes em clientes.
2. Reputação de marca forte
Compradores confiam mais em vendedores do Lyst porque, como diz a plataforma: "se está no Lyst, é legítimo". Estar no site valida a credibilidade da sua loja.
3. Grande alcance mobile
Além dos sites, o Lyst tem apps Android e iOS com milhões de usuários. Seu app iOS é um dos mais baixados globalmente em moda premium.
4. Posicionamento com IA
O Lyst combina inteligência artificial e de moda para recomendar seus produtos a quem busca peças similares, aumentando suas chances de venda.
5. Página de marca personalizável
Além de seus produtos, você pode mostrar a história e valores únicos do seu negócio em uma página dedicada.
6. Descontos no Google Ads
Como parceiro do programa CSS do Google, o Lyst promove seus produtos em sua rede europeia enquanto você economiza até 20% nos custos por clique.
Como começar a vender no Lyst
Lojistas que desejam vender no Lyst devem conseguir enviar pedidos para EUA, UE ou Reino Unido.
Criar um feed de produtos Shopify para o Lyst
A única forma de listar produtos no Lyst é através de um feed. Você precisará deste feed logo no início do processo, então é melhor prepará-lo agora.
Criar um feed manualmente é ultrapassado e propenso a erros. É um processo lento que exige seguir rigorosas diretrizes do Lyst.
A tendência atual é usar software especializado como o Mulwi. Nossa modelo para Lyst faz o trabalho pesado, gerando um feed perfeito com mínimo esforço. Você pode personalizá-lo para refletir a identidade única da sua marca.
Você só pode vender no Lyst como parceiro cadastrado. Envie uma solicitação através do formulário para parceiros. A equipe do Lyst entrará em contato para completar seu cadastro.
Nesta conversa, informe que já tem um feed e compartilhe-o. Pergunte se podem conectá-lo via URL. Se o Lyst puder buscar seu feed automaticamente do Mulwi, você não precisará atualizar seus produtos manualmente.
Após assinar o contrato de parceria, o Lyst adicionará sua loja ao portal de parceiros.
Configurar sua conta de parceiro
Pronto! Sua primeira venda no Lyst está a um passo. Você receberá um e-mail com dados de acesso ao portal. Use-os para personalizar sua página: adicione seu logo, escreva a descrição da sua loja, verifique se os produtos foram carregados corretamente.
Quando tudo estiver pronto, envie seu perfil para revisão. Se tudo estiver em ordem, você começará a vender no Lyst em poucos dias.
O que é um feed Shopify para Lyst e como criar um?
Um feed de produtos Shopify é um arquivo digital com seus produtos atuais. Você o usa para listar produtos no Lyst e se expandir para outros canais de venda.
Como mencionamos, a maneira mais confiável de criar um feed de produtos Shopify é com software especializado. Essas ferramentas incluem modelos prontos que se tornam feeds otimizados após simples ajustes.
Para criar um feed para Lyst com o Mulwi, basta associar os atributos requeridos às informações da sua loja Shopify. Alterando o idioma de exportação e preços por região, você rapidamente terá um feed ideal para seus mercados-alvo.
Com os feeds do Mulwi, seus produtos no Lyst sempre estarão prontos para o sucesso.
Melhores práticas para vender no Lyst
Sabemos que seu objetivo é vender com sucesso no Lyst. Com estas dicas, você rapidamente chegará ao topo:
Consulte o The Lyst Index. Trimestralmente, o Lyst publica um relatório com as tendências de moda mais quentes. Analise-o para se atualizar e ver o que seus concorrentes estão fazendo.
Inclua 4-8 imagens por produto. Itens com múltiplas imagens geram mais engajamento. Mostre fotos do produto em fundo neutro e algumas sendo usadas por modelos.
Adicione informações de tamanho. Segundo o Lyst, os atributos size e size_system podem aumentar conversões em 6.3%. Isso ajuda seus produtos aparecerem em buscas filtradas.
Escreva descrições detalhadas. Sempre inclua cor e materiais, pois melhoram significativamente a visibilidade em resultados filtrados e buscas.
Otimize seu site para mobile. Hoje, usuários esperam lojas online funcionem perfeitamente em todos dispositivos, especialmente a clientela premium do Lyst.
Frequently asked questions
O que é o Lyst?
O Lyst é a maior plataforma de busca de moda do mundo, ajudando entusiastas a descobrir peças de designers e marcas icônicas desde 2010.
Como me registro como vendedor no Lyst?
Você precisa se tornar parceiro enviando uma solicitação pelo formulário de parceiros, preparar um feed de produtos e configurar sua conta após receber as credenciais.
O que é um feed de produtos para Lyst?
É um arquivo digital com seus produtos atuais. É o único método para listar produtos no Lyst e é exigido no início do processo.
Como criar um feed para Lyst?
A maneira mais confiável é usar software como o Mulwi, que inclui modelos prontos que se tornam feeds otimizados após simples ajustes.
Qual modelo de pagamento o Lyst usa?
O Lyst cobra comissão por cada venda, calculada como percentual do valor do pedido. O percentual é negociado individualmente.
Quem pode vender no Lyst?
Lojistas que podem enviar pedidos para EUA, UE ou Reino Unido.
Quais as vantagens de vender no Lyst?
Acesso a 160+ milhões de fashionistas, reputação de marca forte, grande alcance mobile, posicionamento com IA, página de marca personalizável e descontos no Google Ads.
Como melhorar meus produtos no Lyst?
Consulte o The Lyst Index, inclua 4-8 imagens por produto, adicione informações de tamanho, escreva descrições detalhadas com cores e materiais, e otimize seu site para mobile.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
GB
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues.
Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time.
100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use,
I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
Avaliação independente do aplicativo no Shopify.
400+ reviews with 5 star rating
Quer conversar? Vamos marcar uma ligação!
É hora de ver o aplicativo Mulwi em ação.
Nosso especialista ficará feliz em ajudá-lo a entender como o aplicativo pode beneficiar o seu negócio.