Peut-on vendre des produits sur Microsoft Advertising ? Absolument ! Devriez-vous le faire ? Certainement ! Lisez la suite pour découvrir comment lister vos produits sur Microsoft Advertising et booster vos ventes dès aujourd'hui.
Les entreprises qui vendent sur Microsoft Advertising bénéficient d'opportunités uniques offertes par Microsoft. Vos publicités peuvent être vues par des utilisateurs naviguant sur le web avec Microsoft Edge, vérifiant leurs e-mails avec Outlook, ou même ceux utilisant des ordinateurs Windows grâce aux publicités dans Microsoft Start. De plus, Microsoft Advertising est la seule plateforme vous permettant de publiciser sur LinkedIn.
Pour vendre des produits sur Microsoft Advertising, vous créez une campagne publicitaire où vous concevez vos annonces, choisissez votre audience cible et sélectionnez des mots-clés pertinents qui déclencheront vos publicités. Pour chaque mot-clé, vous définissez une enchère, c'est-à-dire le montant que vous êtes prêt à payer si un utilisateur clique sur votre annonce. Lorsque des utilisateurs recherchent un mot-clé, Microsoft détermine quelles publicités afficher via une enchère entre les entreprises ciblant ce mot.
Généralement, plus votre enchère est élevée, plus votre publicité apparaîtra en haut et fréquemment lorsque les utilisateurs recherchent ce mot-clé. Bien sûr, l'argent n'est pas le seul facteur déterminant : la qualité de l'annonce, sa pertinence par rapport au mot-clé et ses performances passées influencent également la position de votre publicité dans les résultats de recherche.
Microsoft et ses sites partenaires comptent plus de 650 millions de visites uniques chaque mois. De plus, environ 44 millions d’utilisateurs dans le monde effectuent leurs recherches exclusivement sur Bing. L’audience de Microsoft est également plus éduquée et financièrement stable, ce qui signifie qu’elle est plus susceptible d’effectuer un achat.
La plupart des entreprises se concentrent sur Google et négligent Microsoft. Résultat : vous avez moins de concurrents et plus d’opportunités de vous démarquer. Vous pouvez placer vos publicités en tête sans avoir à augmenter vos enchères autant que sur Google.
Seul Microsoft Advertising vous permet de toucher des professionnels sur LinkedIn via des publicités. Vous pouvez utiliser les données LinkedIn pour cibler les utilisateurs par poste, secteur, centres d’intérêt et entreprise.
Si vous avez déjà des campagnes réussies sur Google, Meta ou Pinterest, vous pouvez les tester facilement sur Microsoft. Au lieu de recréer vos campagnes à partir de zéro, vous pouvez gagner du temps en les important directement dans Microsoft Advertising.
Microsoft Advertising vous aide à toucher les bonnes personnes. Vous pouvez afficher vos offres en fonction de l’âge, du sexe, de la localisation, de l’appareil, du fuseau horaire et plus encore. En ajustant vos enchères, vous pouvez même contrôler la fréquence d’affichage de vos publicités pour chaque audience.
Engagez vos clients et donnez plus d’informations sur vos produits avec les extensions uniques de Microsoft Advertising. Par exemple, promouvez plusieurs produits liés dans une seule publicité avec les Sitelinks, ou permettez à vos clients de payer en un clic directement depuis l’annonce avec l’extension Action.
Votre compte est la clé pour vendre en ligne sur Microsoft Advertising. Pour l’obtenir, cliquez sur le bouton "S’inscrire maintenant" sur le site officiel de Microsoft Advertising. Vous devrez vous inscrire sur la plateforme en utilisant un compte Microsoft. Après votre inscription, suivez simplement l’assistant de configuration pour configurer rapidement votre nouveau compte.
Avant de pouvoir vendre vos produits sur Microsoft Advertising, vous devez connecter votre boutique Shopify à votre compte Microsoft Advertising. Cela ne prend que deux étapes. Premièrement, vérifiez l’adresse de votre site pour prouver à Microsoft que vous en êtes le propriétaire. Ensuite, utilisez ce site vérifié pour ajouter une nouvelle boutique dans le Microsoft Merchant Center, où vous téléchargerez ensuite vos produits.
Microsoft a besoin d’un flux produits pour savoir quels articles afficher sur Bing Shopping. Cependant, en créer un manuellement est un processus fastidieux et chronophage. Avec notre logiciel de flux produits, vous pouvez éviter de créer un flux à partir de zéro.
Mulwi propose un modèle personnalisable de flux produit Bing Ads qui inclut tout ce que Microsoft doit savoir. Vous pouvez modifier non seulement la structure de votre flux, mais aussi toutes les données qu’il contient. Vous êtes libre de changer les informations dans le flux comme bon vous semble, tout en laissant les produits de votre boutique intacts.
Visitez la boutique d’applications Shopify et essayez Mulwi gratuitement avec notre essai de 7 jours.
Microsoft a des exigences strictes sur la manière d’organiser le flux Bing Shopping. Mulwi connaît bien ces règles et peut vous aider à créer le flux produit Bing idéal.
Après avoir créé un flux, vous devez le télécharger dans votre Microsoft Merchant Center. Avec Mulwi, il vous suffit de donner à Microsoft un lien vers votre flux, de définir la fréquence à laquelle Mulwi doit mettre à jour le fichier, et de vous détendre pendant que Mulwi fait le reste pour vous.
Vous êtes à un clic du succès ! Dans les paramètres de votre Merchant Center, rendez-vous dans la section "Listes de produits" et activez l’option "Afficher les listes de produits gratuites".
Bravo ! Vos produits sont maintenant en ligne sur Bing Shopping ! Et vous n’avez rien à payer pour cela.
Cependant, une campagne payante peut donner un coup de pouce à vos produits. Pour lancer une campagne publicitaire Microsoft Advertising, cliquez simplement sur le bouton "Créer" dans votre tableau de bord, sélectionnez le type de campagne et suivez l’assistant de configuration pour mettre vos annonces en ligne.
Ce qui différencie le flux produit Shopify d’un fichier ordinaire, c’est sa structure. Chaque marketplace a ses propres règles concernant l’apparence des fichiers de flux. Mulwi connaît bien ces règles et peut vous aider à créer un flux parfait qui boostera vos ventes. Tout ce que vous avez à faire est de remplir rapidement les informations dans notre modèle de flux produit Bing Ads prêt à l’emploi.
Ensuite, il vous suffit de donner à Microsoft un lien vers votre flux. Mulwi téléchargera automatiquement le flux dans votre Merchant Center. Notre outil de flux produit fonctionne directement dans Shopify, prenant toutes les modifications de votre boutique et les transmettant directement à Microsoft Advertising.
Avec Mulwi, vous oublierez les informations obsolètes et adorerez la gestion des flux.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
Il est temps de voir l'application Mulwi en action.
Notre expert sera ravi de vous aider à comprendre comment l'application peut bénéficier à votre entreprise.
