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Facebook Shopify Feed - Vente sur Facebook Dynamic Ads

Attirez plus de clients en vendant des produits sur Facebook via un flux de produits

Facebook Shopify Feed - Vente sur Facebook Dynamic Ads

Qu'est-ce que Facebook Dynamic Ads ?

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Facebook.com est un réseau social appartenant à l'entreprise technologique Meta. Meta existe depuis 2004, attirant des milliards de visiteurs. En 2016, l'entreprise a créé Facebook Marketplace - une plateforme de vente au sein du réseau social.

Depuis lors, le marketplace a attiré des milliards de clients et des millions de vendeurs de plus de 200 régions dans le monde.

Les publicités créatives dynamiques sont généralement similaires au niveau organisationnel à une seule annonce statique. Ce type de publicité combine en une seule unité différents éléments tels que des images, des vidéos, des titres, des descriptions et des appels à l'action. Ces éléments publicitaires sont optimisés pour fournir des variantes créatives personnalisées à chaque consommateur qui voit l'annonce du magasin.

Ce type de publicité est un bon moyen d'améliorer la promotion du magasin, en particulier si le propriétaire du magasin ne sait pas quels éléments créatifs fonctionnent le mieux pour différents publics susceptibles de voir leur annonce. Un commerçant peut choisir jusqu'à 10 images ou vidéos et cinq unités de chaque ressource textuelle (y compris le texte principal, le titre, la description verbale) à tester.

Ces éléments sont automatiquement générés et optimisés pour les meilleures combinaisons publicitaires possibles. Vous pouvez analyser les performances de chaque combinaison publicitaire auprès de différents publics dans différentes situations pour déterminer laquelle fonctionne le mieux.

Au sommet de l'entonnoir marketing, le texte publicitaire créatif dynamique doit atteindre l'objectif de se connecter avec des publics froids de consommateurs potentiels. Cela peut se faire en mettant en valeur le style, les valeurs de la boutique ou en montrant comment elle se rapporte aux points chauds de ses clients potentiels. Les images sélectionnées par le propriétaire de la boutique doivent montrer le produit proposé en action.

Les publicités dynamiques utilisent l'intelligence artificielle pour mettre à l'échelle les publicités d'une boutique en ligne lorsqu'elle a une grande portée ou un grand volume d'articles en vente. Les publicités non statiques aident naturellement à proposer des options ou des offres pertinentes aux personnes en fonction de leurs préférences, de leurs projets et de leurs actions.

Chaque fois qu'un client interagit avec le catalogue de produits de la boutique, Facebook générera automatiquement une publicité pour cette personne et la diffusera automatiquement sur des appareils mobiles, des tablettes, des ordinateurs portables, des ordinateurs de bureau, etc.

Ce que vous obtenez avec Facebook Dynamic Ads

Facebook met à votre disposition des outils pour créer la publicité parfaite pour votre public. Vous pouvez cibler les publicités Facebook par emplacement, démographie, âge, sexe, niveau d'éducation, titre de poste, revenu, affiliation politique, achats récents, événements de la vie, intérêts, comportement, etc. Les utilisateurs ont tendance à cliquer sur les publicités qu'ils voient sur Facebook, ce qui fait de cette plateforme le type d'annonce le plus performant pour le commerce électronique.

Pour ceux qui souhaitent obtenir une interface plus personnalisée, il existe une option Facebook Shop. Les commerçants peuvent gérer toutes leurs opérations sur leur page Shop. Grâce aux données fournies sur le comportement des clients et les performances des produits, les vendeurs peuvent optimiser leurs stratégies et leurs offres.

Le groupe Facebook Buy-and-Sell est un groupe sur Facebook avec une fonction Buy-and-Sell activée. Les vendeurs peuvent y afficher leurs produits ou leurs annonces pour accroître la notoriété de leur magasin ou de leur marque.

Facebook permet aux clients de laisser des avis et des recommandations sur votre Page. De bons commentaires de clients peuvent vous donner plus de crédibilité et attirer plus de personnes qui souhaitent acheter chez vous.

Possibilités d'engagement

Facebook met à disposition divers outils d'engagement, notamment des commentaires, des likes, des partages et des messages directs. Il permet aux vendeurs d'interagir avec les clients, de répondre aux questions et de créer des relations.

Liberté créative

Vous pouvez rendre vos produits intéressants et vous faire remarquer en utilisant des images, des vidéos et des diffusions en direct. Cela vous aide à vous démarquer des autres vendeurs qui proposent des articles similaires.

Comment connecter votre boutique Shopify à Facebook

Générez le flux de produits qui répond à toutes les exigences des publicités Facebook en utilisant notre application Shopify. Ensuite, en quelques clics, obtenez un lien vers le flux ou téléchargez le fichier. Collez l'URL du flux fournie par notre application dans votre compte Facebook Business Manager ou téléchargez le fichier de flux via FTP/SFTP. Vous trouverez des instructions détaillées sur la manière de vendre sur Facebook avec des flux d'achat sur Facebook dans notre article de blog.

Dans l'application Mulwi, vous trouverez un modèle préconfiguré de flux Facebook Dynamic Ads avec des attributs essentiels en tant que paramètre par défaut. Cependant, vous avez la flexibilité de le personnaliser davantage à l'aide de filtres.

Libérez-vous des problèmes techniques

Notre application s'occupe de la plupart des détails techniques lors de la génération d'un fichier de flux :

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Export automatique en temps réel des produits depuis Shopify

L'application exportera automatiquement vos produits depuis Shopify vers le flux. Votre flux sera constamment mis à jour avec toutes les modifications de prix et de stock. Les nouveaux produits seront automatiquement ajoutés au flux.

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Publiez uniquement les produits dont vous avez besoin

Utilisez des filtres pour inclure les produits que vous souhaitez voir dans le flux. Vous pouvez filtrer par collection, marque, statut de stock, entrepôt, etc.

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Traduction automatique des produits publiés

Obtenez le flux de produits dans la langue de votre choix grâce à une fonctionnalité de traduction intégrée.

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Personnalisez le flux selon vos besoins

Personnalisez le flux pour qu'il corresponde le mieux à vos besoins commerciaux. Utilisez des filtres Liquid et variables pour ajouter des champs de données personnalisés dans votre flux.

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Mapping facile des catégories de flux Facebook

Le mapping des catégories Shopify aux catégories Facebook sera facile avec notre application. Nous fournissons une interface spéciale pour rendre ce processus rapide et fluide.

Frequently asked questions
Qu\'est-ce que le flux Shopify Facebook ?
Pourquoi devrais-je utiliser une application pour le flux Facebook ?
Pourquoi devrais-je connecter mon magasin à Facebook ?
Les annonces Facebook apparaîtront-elles sur Instagram ?
Pourquoi les annonces Facebook sont-elles efficaces ?
Où exactement les annonces Facebook sont-elles affichées ?
Est-il possible d\'apporter des ajustements au modèle de flux ?
Comment définir les tailles et les couleurs des produits ?
Pourquoi la mise en correspondance des catégories est-elle nécessaire ?
Comment créer une mise en correspondance des catégories ?
Comment exclure certains produits du flux ?
Puis-je choisir à partir de quel entrepôt exporter les données d\'inventaire ?

Nos clients parlent de nous

Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

Beewise

Beewise

Netherlands

Maxstore.no

The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!

Maxstore.no

Maxstore.no

Norway

Petopy Shop

Great app, great support by the team. Do not hesitate to use it if you need Xml export like us. Works perfectly!

Thank you Mulwi.

Petopy Shop

Petopy Shop

Turkey

Olivia & Kate

Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one

Olivia & Kate

Olivia & Kate

Netherlands

Shishi Chérie

Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!

Shishi Chérie

Shishi Chérie

Germany

PetPost

Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!

PetPost

PetPost

Australia

Ciabalù

Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.

Ciabalù

Ciabalù

Italy

Hypeone

Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

Hypeone

Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

K and L Wines

K and L Wines

United Kingdom

Furnhouse ApS

Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended

Furnhouse ApS

Furnhouse ApS

Denmark

Beauty Outlet

Fast service responce, great app.

I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.

Pandera

Romania

Meaco (U.K.) Limited

Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.

Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.

Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

City Jeans

USA

Ottoman Hands

Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.

Ottoman Hands

United Kingdom

Model Secrets

I was very happy with the support I received setting up our product feed on AWIN.

Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

cadde374

Turkey

InnoviTechie

WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING

InnoviTechie

Greece

Time Resistance

The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!

Time Resistance

Lithuania

Chef Bruni

I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.

Chef Bruni

Slovenia

FINDRA Clothing

Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!

FINDRA Clothing

United Kingdom

WULF BELTTON

Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!

WULF BELTTON

Sweden

JACK & JONES Thessaloniki/Larissa

I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.

JACK & JONES Thessaloniki/Larissa

Greece

Living Simply House

It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.

Living Simply House

United Kingdom

ParrishLA

We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

ParrishLA

USA

Unlimited Stories

I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.

Unlimited Stories

Sweden

Decords

One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com

Decords

Estonia

La La Land Store

We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.

La La Land Store

Portugal

GGV Eyewear

Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.

GGV Eyewear

UK

Shaping new tomorrow Denmark

We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.

JANIMARE

Germany

ArenaMarkt

They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!

ArenaMarkt

Greece

Reisenthel Singapore

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Reisenthel Singapore

Singapore

Ascopharm

We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.

Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.

Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything

IEWAREHOUSE

Ireland

Lilla Orangeriet

Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.

Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Évaluation indépendante de l'application sur Shopify.
263+ reviews with 4.9 star rating
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