You’ve probably googled “How to sell on Google” and found this page. We have all the answers you need! Keep reading to start selling on Google and reach millions of shoppers today!
You can imagine Google Shopping as a guide in a big online mall. In this mall each store gives him a list of their products. And when shoppers tell him what they want, he shows them relevant products from these lists. But he does more than that. He can also answer questions about products, compare their prices, and even share reviews from other shoppers. Eventually, when customer decides to see the product in store, the guide will not only show the way, but take them straight to the shelf where this product is.
How to start selling on Google Shopping with Mulwi?
Connect your Shopify store to Google Shopping with Mulwi Shopping Feeds
If you’re eager to know how to use Google Shopping, you need to learn how it works first.
Google Shopping has free (also called organic) and paid product listings. As you may have guessed, the key difference is the price. You can sell on Google for free, but if you want Google to promote your goods, you have to pay each time a user clicks on your ad. How much, you ask? Unfortunately, there are no fixed rates; the prices vary based on competition. You can expect to pay between 0.45$ to 0.86$ per click on average.
Now you’re likely wondering: “But how do I get my products on Google Shopping?” Google Shopping has two platforms for businesses who want to sell with Google: Google Merchant Center and Google Ads.
Google Merchant Center is where all the magic happens. Here you give Google information about your business and upload your product feeds. Google will show the products you add to your Merchant Center on free listings.
Google Ads is where you create paid marketing campaigns. Google will show sponsored ads on its search results and partner websites, such as YouTube, Play Store and Gmail. After you link your Merchant Center with your Google Ads account, you can use products from the Merchant Center in your campaigns.
Let’s continue our example with the virtual mall. Your store can join the mall for free. You use the Merchant Center to give the mall’s guide a list of your products. The guide will show your products to shoppers looking for similar goods, asking nothing in return.
Later on you decide to start a marketing campaign. You choose the products you want to promote from your Merchant Center and create a campaign on Google Ads. The guide checks your campaign and agrees to cooperate, but in exchange you must pay him for every shopper he brings to your store through this campaign. The guide will then recommend your relevant products to shoppers more actively. However, the guide will always honestly tell the shopper that he was paid to promote these products.
Google also knows the importance of images, which is why Google Shopping ads are right at the top of SERP. Here Google can display both free and paid listings. But shoppers will always know the difference: paid listings come under the “Ad” or “Sponsored” label.
Google can also show ads in search results. Those look like ordinary search results, but they also have the “Ad” or “Sponsored” label. Google search ads usually appear at the top of SERP, right under Shopping ads.
Only then Google lists organic search results. But no two SERPs are alike. Sometimes Google Shopping ads may appear on the right side of SERP instead of the top. At times Google can squeeze in more Shopping ads between organic results on the first SERPs. In some cases Google can also show more search ads at the bottom of SERP.
With millions of available offers, it’s hard for Google to fit them all on one SERP. Which is why Google integrates Shopping tools in the SERP when people search for products. With the filter panel on the left of SERP, shoppers can clarify what they want and immediately leave only relevant search results.
But Google SERPs can’t offer the same shopping experience as the official Google Shopping platform. Luckily, shoppers can continue their search on Google Shopping right from SERP. They simply have to open the “Shopping” tab, which would usually look like this:
And now that you better understand how to get products on Google Shopping and how to get listed on Google Shopping results, it’s time to put theory into practice! If you’re still hesitant to sell on Google Shopping, read below what you will be missing if you give up now.
Google Shopping platform alone has around 1.2 billion visits per month, and about 1.91% of these visitors end up making a purchase. This means that once you start selling on Google marketplace, you can get hundreds of new customers to your store.
As the name suggests, people go to Google Shopping because they’re planning to buy something. This intent to make a purchase can bring you more sales. All that's left to do is attract these ready-to-buy shoppers to the store with your appealing products.
hoppers trust memorable brands more. And the best way to remember a brand is to repeatedly see it in trusted sources. With Google Shopping you can build a strong brand image by showcasing your products on Google and its partner websites.
Google offers you millions of places to display your products and a handy tool to use them. With Google Ads you can develop ad campaigns that find the right people and boost your sales. The best news is you can start with any budget.
You can start selling on Google Shopping completely for free. And if you wisely invest in Google Ads, Google will help you get 2$ in revenue for every 1$ you spend. With Google’s budget management tools you will always be in control of your expenses.
Make data-driven decisions to always stay on trend. Google lets you see what’s popular among shoppers and how well your campaigns align with these trends. You can also find areas where you can beat your competitors by comparing your results to theirs.
First of all, you need a Google account. If you don’t have one yet, go to accounts.google.com, click “Create account” and follow a simple signup process.
Next, use this account to register on Google Merchant Center . This process is just as straightforward: you only need to tell Google where you sell your products and what your company name is.
There are a few more things you must do in your Merchant account before you’re ready to sell your first products on Google. To begin with, you must link your Shopify store with your Merchant account. See our guide to get more details on how to do it. Then you have to configure shipping and, if necessary, taxes. Read the FAQ section of this tutorial to learn more.
Unlike other Shopify apps, our product feed software provides a ready-to-use Google Shopping feed template that you can freely customize to your needs. You can change any product attribute in your feed without modifying a thing in the store. You can also go international quickly thanks to Shopify markets support, currency conversion, and feed translation. And most importantly, while other apps upload all your products to Google, with Mulwi you can choose only those you need. Go to Shopify app store and try out Mulwi for free!
Creating a feed in Mulwi is easy, and it’s even easier with our step-by-step tutorial.
After that you have to connect your new feed with your Merchant Center. Google supports multiple upload methods. You can either provide your Shopify feed URL, set up an SFTP connection, or upload the feed file manually. Feel free to use one you’re most comfortable with. Check this guide to get more information on this topic.
Finally, let’s link your Google Ads account to your Merchant Center. After that you will be able to create ad campaigns for products in your Merchant Center. Don’t worry if you don’t have a Google Ads account yet: you can create one directly in the Merchant Center. Follow this guide to easily connect your accounts.
Congratulations! You can sell your products on Google sites now! As a bonus here are a few tips on how to sell products on Google more effectively:
But don’t stop on Google Shopping. You can easily conquer more sales channels with Mulwi! Especially since the steps are the same: you simply create a Shopify product feed and connect it with the new platform. Let’s boost your sales together!
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Australia
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Romania
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United Kingdom
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Sweden
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Hong Kong SAR
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France
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USA
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Slovenia
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Sweden
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Greece
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USA
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Estonia
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UK
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Denmark
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Germany
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Greece
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Singapore
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Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
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Sweden
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Sweden
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Germany
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Support is ready to help you
Great!
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Italy
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