Google Shopping is a service designed as a single place for online stores to propose their product data to customers.
The service is built like a price-aggregator. Online users can easily find goods and compare sale prices from multiple eCommerce stores.
The USA is a top country attracting clients to the website. France, the UK, Germany, and Poland also bring many buyers.
The site’s audience composition is 54.53% male and 45.74% female. The largest age group of visitors consists of individuals aged 25 to 34. The main category of interest is electronics.
In the past three months, the global ranking of shopping.google.com has risen from 19,521 to 22,133.
The top traffic source to the platform is Paid Search traffic, driving 37.92% of desktop visits. Direct is the 2nd with 34.9% of traffic. The most underutilized channel is Mail.
Hundreds of new buyers
Google Shopping has 1.2 billion visits per month. About 1.91% of customers looking for a specific product type make a purchase. That means hundreds of new shoppers for you once your store is connected to this marketplace.
Increased revenue, decreased costs on ads
Google Ads generate an average of 12% more revenue per click than regular search ads. They provide $2 in revenue for every $1 spent on ads.
Traffic through these paid ads yields 50% more conversions when compared to organic search traffic. That is because shoppers see goods with product details like sale price and store name when a seller displays his local inventory on Google Shopping.
During the campaigns on Google marketplace, you can analyze your results compared to competitors. The platform provides competition analysis. Sellers can improve their businesses based on this data.
Insights and analytics
Google offers its own analytics for sellers to see their campaigns’ performance. The platform provides insights on buyers’ behavior, sales, and traffic. All this data helps to make data-driven decisions and move forward to business success.
To increase brand awareness and boost performance, Google offers Google Ads and local inventory ads.
Sellers can attract more audiences from different websites with Google Ads. Businesses can attract more local clients by utilizing the local inventory ads.
Google Ads work better with custom labels. A custom label is a personalized value created just for your goods. Within Google shopping ads, you can include up to 5 custom labels, which serve as valuable tools for product organization.
YouTube, WhatsApp, and Reddit attract many buyers to Google marketplace. Sellers can increase their audience via these channels as well.
Google gathers buyers' voluntary reviews and ratings. Merchants can make data-driven decisions and grow their business based on ratings analysis.
To begin selling on Google Shopping, familiarize with Google's Terms of Service to ensure compliance. Next, create a Shopping Feed, which is a structured data file containing your product information.
The Google Shopping feed is available in the Mulwi app. The shopping feed aligns with Google specifications but sellers can customize it the way they wish.
Utilize filters to specify which items you'd like to export to the Google shopping feed. You can varify product type, brand, image link, stock availability, and more.
You are free to connect Shopify translation apps, Google Translate, or Weglot to the Mulwi app. It will help to attract customers from different countries.
Mulwi helps to align your goods with Google's category taxonomy. Use data mapping to choose different categories for various product types.
The shopping feed must include sale price, image link, description, and additional data. An app designed for generating feeds can produce a file that fulfills all these criteria within minutes.
You are free to choose what our app to promote. Mulwi has a portfolio of quality apps with each one with the top user rating. You can choose whatever you feel best.
Connecting your store to Google can expand your online reach and drive growth. By doing so, you gain increased visibility, reaching potential customers searching for products like yours on Google`s platforms.
Our app doesn`t have any restrictions on the amount of items within a shopping feed file. Conversely, Google enforces offers a default limit on the number of items in the shopping feed. No specific number is specified; your account will notify you when you approach or reach the current limit.
When fetched via URL, Google refreshes the shopping feed once every 24 hours. However, you have the flexibility to augment the update interval by utilizing SFTP upload, which is adjustable in the Upload Settings section. As an illustration, the app can enhance the frequency of Google shopping feed updates to an hourly basis.
The Mulwi Shopping Feeds support team will gladly help you with any occurred issues. You may also refer to the app documentation to find the answer even faster.