Google Shopping Feed - Sell with Google Merchant Center

Generate a Shopify feed for Google Shopping and save time getting new orders

google shopping feed

What is Google Shopping

Google Shopping is a service designed as a single place for online stores to propose their product data to customers.

The service is built like a price-aggregator. Online users can easily find goods and compare sale prices from multiple eCommerce stores.

The USA is a top country attracting clients to the website. France, the UK, Germany, and Poland also bring many buyers.

The site’s audience composition is 54.53% male and 45.74% female. The largest age group of visitors consists of individuals aged 25 to 34. The main category of interest is electronics.

In the past three months, the global ranking of has risen from 19,521 to 22,133.

The top traffic source to the platform is Paid Search traffic, driving 37.92% of desktop visits. Direct is the 2nd with 34.9% of traffic. The most underutilized channel is Mail.


What you get with Google Shopping

Hundreds of new buyers

Google Shopping has 1.2 billion visits per month. About 1.91% of customers looking for a specific product type make a purchase. That means hundreds of new shoppers for you once your store is connected to this marketplace.

Increased revenue, decreased costs on ads

Google Ads generate an average of 12% more revenue per click than regular search ads. They provide $2 in revenue for every $1 spent on ads.

Traffic through these paid ads yields 50% more conversions when compared to organic search traffic. That is because shoppers see goods with product details like sale price and store name when a seller displays his local inventory on Google Shopping.


During the campaigns on Google marketplace, you can analyze your results compared to competitors. The platform provides competition analysis. Sellers can improve their businesses based on this data.

Insights and analytics

Google offers its own analytics for sellers to see their campaigns’ performance. The platform provides insights on buyers’ behavior, sales, and traffic. All this data helps to make data-driven decisions and move forward to business success.

Marketing opportunities

To increase brand awareness and boost performance, Google offers Google Ads and local inventory ads.

Sellers can attract more audiences from different websites with Google Ads. Businesses can attract more local clients by utilizing the local inventory ads.

Custom labels

Google Ads work better with custom labels. A custom label is a personalized value created just for your goods. Within Google shopping ads, you can include up to 5 custom labels, which serve as valuable tools for product organization.

Social media reach

YouTube, WhatsApp, and Reddit attract many buyers to Google marketplace. Sellers can increase their audience via these channels as well.

Customer reviews program

Google gathers buyers' voluntary reviews and ratings. Merchants can make data-driven decisions and grow their business based on ratings analysis.

How to sell on Shopify Google Shopping

To begin selling on Google Shopping, familiarize with Google's Terms of Service to ensure compliance. Next, create a Shopping Feed, which is a structured data file containing your product information.

The Google Shopping feed is available in the Mulwi app. The shopping feed aligns with Google specifications but sellers can customize it the way they wish.

Utilize filters to specify which items you'd like to export to the Google shopping feed. You can varify product type, brand, image link, stock availability, and more.

You are free to connect Shopify translation apps, Google Translate, or Weglot to the Mulwi app. It will help to attract customers from different countries.

Mulwi helps to align your goods with Google's category taxonomy. Use data mapping to choose different categories for various product types.

Frequently asked questions

What is Google Shopify feed?

The shopping feed must include sale price, image link, description, and additional data. An app designed for generating feeds can produce a file that fulfills all these criteria within minutes.

Why should I use an app for Google shopping feed?

You are free to choose what our app to promote. Mulwi has a portfolio of quality apps with each one with the top user rating. You can choose whatever you feel best.

Why should I connect my store to Google?

Connecting your store to Google can expand your online reach and drive growth. By doing so, you gain increased visibility, reaching potential customers searching for products like yours on Google`s platforms.

I have a large catalog. Is there any limit on the number of products in my store?

Our app doesn`t have any restrictions on the amount of items within a shopping feed file. Conversely, Google enforces offers a default limit on the number of items in the shopping feed. No specific number is specified; your account will notify you when you approach or reach the current limit.

How often is the feed updated?

When fetched via URL, Google refreshes the shopping feed once every 24 hours. However, you have the flexibility to augment the update interval by utilizing SFTP upload, which is adjustable in the Upload Settings section. As an illustration, the app can enhance the frequency of Google shopping feed updates to an hourly basis.

Can I ask for help to set up the Google feed?

The Mulwi Shopping Feeds support team will gladly help you with any occurred issues. You may also refer to the app documentation to find the answer even faster.

Our customers speak for us

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Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
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Poolpirat Germany
Very fast support. I can highly recommend this app. We use it with custom Feeds for and
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PetPost Australia
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
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I would say Amazing service by Oleskii, you are an asset in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
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cadde374 Turkey
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites