Shopify Google Shopping Feed - Sell On Google Shopping

Get new orders from Google Shopping price comparison engine with a product feed

google shopping feed

What is Google Shopping

Google Shopping is a service designed as a single place for online stores to propose their products to customers.

The Google Shopping service is built like a price-aggregator. Online users can easily find goods and compare prices from multiple eCommerce stores.


What you get with Google Shopping


Hundreds of new shoppers

Google Shopping has 1.2 billion searches each month. About 1.91% of Google Shoppers who visit a specific product page make a purchase. That means hundreds of new shoppers for you once your store is connected to this marketplace.


Increased revenue, decreased costs on ads

Ads on Google Shopping generate an average of 12% more revenue per click than regular search ads. They provide $2 in revenue for every $1 spent on ads.

Traffic through these paid ads yields 50% more conversions when compared to organic search traffic. That is because customers see products with details like product title, price, and store name when a store places their products on Google Shopping.

How do you connect to Google Shopping

Place your products on Google Shopping with the product feed file you generate in the app. Simply submit the feed file to Google Merchant Center in your preferred way.

The Google feed requires a lot of time to fulfill in case you want to create the feed file manually. You may spend hours solving complex problems:

  • manually convert all prices to the currency of the country in which you want to make additional sales
  • ensure the feed file has all mandatory data fields
  • map categories in your store accordingly to Google category taxonomy
  • keep your feed updated on any product change in your store
  • ensure the products are not duplicated if you create separate feeds for your online and local stores

With a dedicated app for generating feed in your Shopify store the above problems are solved in minutes. You obtain a perfectly valid product feed file that can be immediately published to Google Shopping.

Solution for Google Shopping feed

Generate the fully-fledged product feed for Google Shopping in a few clicks using our Shopify app.

Use a link to the feed the app provides, and simply paste it into your Google Merchant Center account or upload the feed over FTP/SFTP.

Automate most feed technical tasks, including your feed update.


Get the feed exactly as you want

Our app takes care of most technical details when generating a feed file:


Automatic real-time export of products from Shopify

The app will automatically export your products from the Shopify database to the feed file. Your feed will always have recent prices, stock statuses, product images, etc. New products appear in the feed automatically.


Publish only products that you need

Use filters to include products you want to see in the feed. You can filter by collection, brand, stock status, warehouse, etc.


Translate published products automatically

Get the product feed in a language you need with built-in translation functionality.


Customize feed as you need

Customize the feed to make it best suit your business needs on Google Shopping. Use liquid filters and variables to add custom data fields into your feed.


Easy Google category mapping

Our app helps you to place your products accordingly to Google category taxonomy. Mapping Shopify categories from your store to Google categories becomes easy with our app.

Our customers speak for us

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Living Simply House United Kingdom
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
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ParrishLA USA
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

Frequently asked questions

Q: What is Google Shopify feed?

It is a file that contains all the data on your products, and is uploaded into your Google Merchant Center account to promote your products on the Google Shopping engine.

Q: Why should I use an app for Google feed?

The feed must have product prices, images, descriptions, links to the product page, the currency of the country of sale, and other data. An app for generating the Google feed creates a file that meets all requirements in minutes.

Q: Why should I connect my store to Google?

Google helps you sell more by displaying your products along with prices, images, and other data. Customers will see them when shopping on Google Shopping or searching Google for some products.

Q: I have a large catalog. Is there any limit on the number of products in my store?

Our app has no limits on the number of products in a feed file. Google imposes a default limit of items in the feed. No specific number is specified; you will be notified in your account when you approach or reach the current limit.

Q: How often is the feed updated?

Our app updates the feed instantly on any change in your store. The update frequency on Google depends on the settings in your Google account. Usually, the feed is updated once every 24 hours.

Q: Can I ask for help to set up the Google feed?

You can always contact the Mulwi Shopping Feeds support team. In some cases, you may solve your problem faster by yourself using the app documentation.

See more frequently asked questions
Q: How can I automatically publish a feed to Google Shopping?

Our app provides all the main methods for feed uploading. Generate a feed file and paste its URL into your Google Merchant Center account, push the file over FTP/SFTP or upload it manually. Refer to the Upload the feed to Google Merchant Center manual.

Q: Is it possible to make adjustments to the feed template?

Our app allows you to customize the feed as you need. Refer to Customize feed template documentation.

Q: Does the app support only Google Shopping?

With Mulwi Shopping Feeds, you can connect a Shopify store to dozens of marketplaces. See the full list.

Q: What are the primary and supplemental feeds in Google Shopping?

Primary feed is the main source of information on products. A supplemental feed provides additional product attributes that may be missing from the primary feed. If you include all information on products in one feed, you do not need any other feeds except the primary one.

Q: Why is it required to create Tax rates and shipping for each country?

Your feed must include separate tax and shipping rates in case you sell in multiple countries. This is because each country has individual taxes and shipping prices.

Q: How to set up product sizes and colors?

Shopify provides three attribute options for products, two of which are typically used for size and color. Simply select the respective option when configuring the feed to set size and color in the feed.

Q: Why is category mapping required?

Category mapping connects categories of your Shopify store to marketplace categories.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites