Hundreds of new shoppers
Google Shopping has 1.2 billion searches each month. About 1.91% of Google Shoppers who visit a specific product page make a purchase. That means hundreds of new shoppers for you once your store is connected to this marketplace.
Increased revenue, decreased costs on ads
Ads on Google Shopping generate an average of 12% more revenue per click than regular search ads. They provide $2 in revenue for every $1 spent on ads.
Traffic through these paid ads yields 50% more conversions when compared to organic search traffic. That is because customers see products with details like product title, price, and store name when a store places their products on Google Shopping.
Place your products on Google Shopping with the product feed file you generate in the app. Simply submit the feed file to Google Merchant Center in your preferred way.
The Google feed requires a lot of time to fulfill in case you want to create the feed file manually. You may spend hours solving complex problems:
With a dedicated app for generating feed in your Shopify store the above problems are solved in minutes. You obtain a perfectly valid product feed file that can be immediately published to Google Shopping.
Generate the fully-fledged product feed for Google Shopping in a few clicks using our Shopify app.
Use a link to the feed the app provides, and simply paste it into your Google Merchant Center account or upload the feed over FTP/SFTP.
Automate most feed technical tasks, including your feed update.
Our app takes care of most technical details when generating a feed file:
Automatic real-time export of products from Shopify
The app will automatically export your products from the Shopify database to the feed file. Your feed will always have recent prices, stock statuses, product images, etc. New products appear in the feed automatically.
Publish only products that you need
Use filters to include products you want to see in the feed. You can filter by collection, brand, stock status, warehouse, etc.
Translate published products automatically
Get the product feed in a language you need with built-in translation functionality.
Customize feed as you need
Customize the feed to make it best suit your business needs on Google Shopping. Use liquid filters and variables to add custom data fields into your feed.
Easy Google category mapping
Our app helps you to place your products accordingly to Google category taxonomy. Mapping Shopify categories from your store to Google categories becomes easy with our app.
It is a file that contains all the data on your products, and is uploaded into your Google Merchant Center account to promote your products on the Google Shopping engine.
The feed must have product prices, images, descriptions, links to the product page, the currency of the country of sale, and other data. An app for generating the Google feed creates a file that meets all requirements in minutes.
Google helps you sell more by displaying your products along with prices, images, and other data. Customers will see them when shopping on Google Shopping or searching Google for some products.
Our app has no limits on the number of products in a feed file. Google imposes a default limit of items in the feed. No specific number is specified; you will be notified in your account when you approach or reach the current limit.
Our app updates the feed instantly on any change in your store. The update frequency on Google depends on the settings in your Google account. Usually, the feed is updated once every 24 hours.
You can always contact the Mulwi Shopping Feeds support team. In some cases, you may solve your problem faster by yourself using the app documentation.
Our app provides all the main methods for feed uploading. Generate a feed file and paste its URL into your Google Merchant Center account, push the file over FTP/SFTP or upload it manually. Refer to the Upload the feed to Google Merchant Center manual.
Our app allows you to customize the feed as you need. Refer to Customize feed template documentation.
With Mulwi Shopping Feeds, you can connect a Shopify store to dozens of marketplaces. See the full list.
Primary feed is the main source of information on products. A supplemental feed provides additional product attributes that may be missing from the primary feed. If you include all information on products in one feed, you do not need any other feeds except the primary one.
Your feed must include separate tax and shipping rates in case you sell in multiple countries. This is because each country has individual taxes and shipping prices.
Shopify provides three attribute options for products, two of which are typically used for size and color. Simply select the respective option when configuring the feed to set size and color in the feed.
Category mapping connects categories of your Shopify store to marketplace categories.
Refer to the Category Mapping documentation on how to make a category mapping.
Use the filtering functionality of the app.
Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.
