Vous cherchez des idées pour vendre efficacement sur Pinterest ? Avec nos conseils, votre boutique séduira facilement les acheteurs Pinterest. Continuez à lire pour découvrir comment lister vos produits sur Pinterest et commencer à augmenter vos ventes dès aujourd'hui.
Pinterest peut être décrit comme une combinaison de réseau social et de moteur de recherche. Les utilisateurs de cette plateforme, souvent appelés "pinners", peuvent créer et interagir avec des publications, ainsi que rechercher du contenu sur des sujets spécifiques par mots-clés.
Les boutiques en ligne promeuvent leur marque et vendent sur Pinterest en utilisant un compte professionnel. Cet outil gratuit indispensable vous aidera à présenter et promouvoir vos offres uniques sur Pinterest, ainsi qu’à analyser l’engagement des pinners avec elles.
Dans le compte professionnel, vous téléchargez et stockez vos produits dans un catalogue retail. Les produits de votre catalogue sont ensuite automatiquement convertis en product pins et affichés sur votre page de profil. Vous pouvez regrouper les pins pertinents dans des tableaux pour offrir une meilleure expérience aux pinners.
Pinterest affichera organiquement tous vos product pins et tableaux gratuitement. Mais vous pouvez aussi promouvoir vos pins. Avec les vastes opportunités publicitaires de Pinterest, vous pouvez commencer petit en boostant quelques pins spécifiques, ou passer à l’échelle et lancer des campagnes complexes pour plusieurs pins à la fois. Il vous suffit d’indiquer à Pinterest comment afficher vos annonces, votre objectif et votre budget. Pinterest utilisera ces données lors d’une enchère pour décider du placement de vos annonces.
Près de 537 millions de personnes recherchent activement de l’inspiration sur Pinterest chaque mois, et près de la moitié d’entre elles viennent spécifiquement pour faire des achats. Cela représente jusqu’à 270 millions de nouveaux clients potentiels pour votre boutique.
Les acheteurs Pinterest dépensent généralement deux fois plus que ceux des autres réseaux sociaux populaires. Il vous suffit d’attirer ces acheteurs enthousiastes avec des images captivantes.
Les acheteurs curieux et ouverts d’esprit de Pinterest vous aideront à augmenter naturellement votre portée. De nombreux utilisateurs enregistrent et partagent des pins sans lien avec une marque spécifique, et environ 96 % des recherches sur la plateforme sont également non marquées.
De nombreux formats publicitaires engageants, comme les carrousels, les collections et les quiz, rendent la vente sur Pinterest et l’attraction d’utilisateurs prêts à acheter encore plus facile. Et même après la fin de votre campagne, vos pins resteront visibles organiquement.
Les backlinks de Pinterest renforcent la crédibilité de votre site. De plus, les pins optimisés pour le référencement apparaîtront en tête des résultats non seulement sur Pinterest, mais aussi sur d’autres moteurs de recherche comme Google et Bing.
Contrairement aux publications sur d’autres réseaux sociaux, les pins ne perdent pas rapidement leur pertinence. Ils peuvent générer du trafic même des années après leur création. Vous pouvez publier moins fréquemment tout en obtenant les mêmes résultats.
Vendre sur Pinterest est impossible sans créer un compte professionnel. Pour en obtenir un, il vous suffit de fournir quelques informations sur votre boutique et vos objectifs. Si vous avez déjà exploré la plateforme avec un compte personnel, vous pouvez le convertir en compte professionnel en un seul clic.
Ensuite, personnalisez votre nouveau compte. Les profils complets inspirent confiance aux pinners et à Pinterest. Votre page de profil est comme une toile pour présenter le style unique et coloré de votre marque.
Pour commencer à vendre sur Pinterest, vous devez également lier votre site. Cela prouve à Pinterest que vous en êtes le propriétaire. Vous pouvez ensuite afficher ce lien sur votre profil et vos product pins, permettant aux visiteurs d’accéder rapidement à votre boutique.
Plutôt que de créer manuellement des pins pour chaque produit, vous pouvez laisser Pinterest le faire automatiquement en lui fournissant un flux produit. C’est la méthode la plus rapide et la plus fiable pour afficher de nombreux produits sur Pinterest simultanément. Cependant, créer un flux manuellement est tout aussi fastidieux et sujet aux erreurs que de créer des pins à la main. Notre logiciel de flux produit vous fera gagner du temps et des efforts.
Le modèle personnalisable de flux produit Pinterest pour Shopify de Mulwi vous fournira un flux détaillé en quelques minutes. Il contient tout ce dont Pinterest a besoin et peut également inclure tout ce que vous souhaitez. Vous avez un contrôle total sur le modèle et pouvez modifier sa structure, les produits qu’il utilise et leur présentation.
Vous pouvez installer Mulwi depuis la boutique d’applications Shopify et l’essayer gratuitement pendant 7 jours.
Pinterest encourage la créativité, mais pas dans la structure du flux produit. La plateforme impose des exigences strictes sur l’organisation du flux. Si vous créez un flux Pinterest avec Mulwi, vous transformerez rapidement votre catalogue Shopify en un flux parfait respectant toutes ces règles.
Il ne vous reste plus qu’une étape pour vendre en ligne sur Pinterest : téléchargez le flux dans votre catalogue Pinterest. Nous recommandons de le faire via un lien depuis Mulwi. Ainsi, Mulwi fournira régulièrement à Pinterest des données actualisées, et Pinterest mettra automatiquement à jour vos product pins.
Bravo ! Pinterest affichera désormais vos produits gratuitement de manière organique. Mais vous pouvez aussi booster certains ou tous vos pins avec des annonces payantes.
Avant de commencer avec les annonces, prenez le temps d’organiser votre catalogue avec des groupes de produits. Ils vous aident à regrouper des produits pertinents à promouvoir. Vous pouvez utiliser les groupes par défaut de Pinterest ou en créer de nouveaux avec votre propre logique.
Vous pouvez lancer vos premières annonces rapidement et avec une configuration minimale en utilisant des campagnes automatisées. Pinterest s’occupera des tâches complexes comme le ciblage et les enchères. Vous n’avez qu’à spécifier votre objectif, quelques paramètres de base et un budget quotidien.
Si vous souhaitez plus de contrôle sur votre campagne, créez-la manuellement. Cela vous donne plus de liberté pour choisir votre audience, définir vos enchères et sélectionner les formats d’annonces. Les meilleurs types de campagnes pour les boutiques en ligne sont les annonces shopping et les campagnes de conversion. Cependant, pour utiliser ces dernières, vous devez également ajouter un tag Pinterest à votre site.
Mulwi sait quels flux attirent le plus de ventes depuis Pinterest et vous aidera à en créer un. Nous avons préparé un modèle de flux produit Shopify que vous n’avez qu’à remplir. Vous pouvez le modifier si vous souhaitez inclure plus de détails.
Ensuite, ajoutez simplement le lien du flux comme source de données pour votre catalogue Pinterest. Mulwi s’occupera du reste. Notre outil de flux produit fournira régulièrement à Pinterest un flux actualisé pour que vos pins soient toujours à jour.
Avec Mulwi, vos flux produit vous rendront, ainsi que vos pins, prospères.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
Il est temps de voir l'application Mulwi en action.
Notre expert sera ravi de vous aider à comprendre comment l'application peut bénéficier à votre entreprise.
