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Feed do Shopify para Facebook - Venda no Facebook Dynamic Ads

Atraia mais clientes vendendo produtos no Facebook através de um feed de produtos

Feed do Shopify para Facebook - Venda no Facebook Dynamic Ads

O que são os Facebook Dynamic Ads?

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Facebook.com é uma rede social pertencente à empresa de tecnologia Meta. A Meta existe desde 2004, atraindo bilhões de visitantes. Em 2016, a empresa criou o Facebook Marketplace - uma plataforma de vendas dentro da rede social.

Desde então, o Marketplace atraiu bilhões de clientes e milhões de vendedores de mais de 200 regiões em todo o mundo.

As promoções criativas dinâmicas são geralmente comparáveis, em termos organizacionais, a um anúncio estático solitário. Esse tipo de promoção combina em uma unidade diferentes elementos como imagens, vídeos, títulos, descrições e sugestões de ação. Esses componentes de promoção são otimizados para fornecer variações criativas personalizadas para cada comprador que vê o anúncio da loja.

Esse tipo de promoção é uma ótima maneira de melhorar o marketing da loja, especialmente se o proprietário da loja não souber quais elementos criativos funcionam melhor para diferentes públicos que podem ver o anúncio. Um vendedor pode escolher até 10 imagens ou vídeos e cinco unidades de cada recurso de conteúdo (incluindo texto do corpo, título, descrição verbal) para testar.

Essas partes são geradas automaticamente e otimizadas para as melhores combinações de anúncios possíveis. Você pode analisar o desempenho de cada combinação de anúncios com diferentes públicos em situações diferentes para determinar qual é o melhor.

No topo do funil de marketing, os recursos de texto do anúncio criativo dinâmico devem alcançar o objetivo de se conectar com públicos frios de potenciais compradores. Isso pode ser feito destacando o estilo da marca da loja, valores ou como se relaciona com os pontos de interesse de seus potenciais clientes. As imagens que o proprietário da loja seleciona devem mostrar o produto proposto em ação.

Os anúncios dinâmicos utilizam inteligência artificial para dimensionar as promoções de uma loja online quando essa loja tem um amplo alcance ou um grande volume de produtos à venda. Os anúncios não estáticos de forma natural ajudam a oferecer opções ou ofertas relevantes para as pessoas com base em suas preferências, planos e ações.

Sempre que um cliente interage com o catálogo de produtos da loja, o Facebook criará progressivamente um anúncio para essa pessoa e o entregará automaticamente em dispositivos móveis, tablets, laptops, desktops, etc.

O que você obtém com os Facebook Dynamic Ads

O Facebook fornece ferramentas para você criar o público perfeito para seus anúncios. Você pode direcionar os anúncios do Facebook por localização, demografia, idade, gênero, nível de educação, cargo, renda, filiação política, compras recentes, eventos de vida, interesses, comportamento, etc. Os usuários são mais propensos a clicar em anúncios que veem no Facebook, tornando esta plataforma o tipo de anúncio de melhor desempenho único para o comércio eletrônico.

Para aqueles que desejam uma interface mais personalizada, existe a opção de Loja no Facebook. Os comerciantes podem gerenciar todas as suas operações em sua página da Loja. Devido aos dados fornecidos sobre o comportamento do cliente e o desempenho do produto, os vendedores podem otimizar estratégias e ofertas.

O Grupo de Compra e Venda do Facebook é qualquer grupo no Facebook com a função de Compra e Venda habilitada. Os vendedores podem exibir seus produtos ou anúncios lá para aumentar a visibilidade da loja ou da marca.

O Facebook permite que os clientes deixem avaliações e recomendações em sua Página. Boas avaliações dos clientes podem fazer com que você pareça mais confiável e atrair mais pessoas que podem querer comprar de você.

Oportunidades de engajamento

O Facebook fornece várias ferramentas para engajamento, incluindo comentários, curtidas, compartilhamentos e mensagens diretas. Isso permite que os vendedores interajam com os clientes, respondam a perguntas e construam relacionamentos.

Liberdade criativa

Você pode tornar seus produtos interessantes e chamar a atenção usando imagens, vídeos e transmissões ao vivo. Isso ajuda você a se destacar daqueles que estão vendendo coisas similares.

Como conectar sua loja Shopify ao Facebook

Gere o feed de produtos que atenda a todos os requisitos dos anúncios do Facebook usando nosso aplicativo Shopify. Em seguida, em poucos cliques, obtenha um link para o feed ou faça o download do arquivo. Cole a URL do feed que nosso aplicativo fornece em sua conta do Facebook Business Manager ou faça o upload do arquivo do feed via FTP/SFTP. Instruções mais detalhadas sobre como vender no Facebook com feeds de compras do Facebook podem ser encontradas em nosso artigo no Blog.

No aplicativo Mulwi, você encontrará um modelo de feed de anúncios dinâmicos do Facebook pré-configurado com atributos essenciais como configuração padrão. No entanto, você tem a flexibilidade de personalizá-lo ainda mais usando filtros.

Liberte-se de problemas técnicos

Nosso aplicativo cuida da maioria dos detalhes técnicos ao gerar um arquivo de feed:

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Exportação automática em tempo real de produtos do Shopify

O aplicativo exportará automaticamente seus produtos do Shopify para o feed. Seu feed será constantemente atualizado com todas as mudanças de preços e status de estoque. Novos produtos serão adicionados automaticamente ao feed.

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Publique apenas os produtos que você precisa

Use filtros para incluir os produtos que deseja ver no feed. Você pode filtrar por coleção, marca, status de estoque, armazém, etc.

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Tradução automática de produtos publicados

Obtenha o feed de produtos no idioma que você precisa com a funcionalidade de tradução integrada.

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Personalize o feed conforme necessário

Personalize o feed para atender melhor às necessidades do seu negócio. Use filtros líquidos e variáveis para adicionar campos de dados personalizados ao seu feed.

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Mapeamento fácil de categorias de feed do Facebook

Mapear categorias do Shopify para categorias do Facebook será fácil com nosso aplicativo. Fornecemos uma interface especial para tornar esse processo rápido e tranquilo.

Frequently asked questions
¿Qué es el feed de Facebook de Shopify?
¿Por qué debería usar una aplicación para el feed de Facebook?
¿Por qué debería conectar mi tienda a Facebook?
¿Los anuncios de Facebook se mostrarán en Instagram?
¿Por qué son efectivos los anuncios de Facebook?
¿Dónde se muestran exactamente los anuncios de Facebook?
¿Es posible hacer ajustes en la plantilla del feed?
¿Cómo configurar tallas y colores de productos?
¿Por qué es necesaria la asignación de categorías?
¿Cómo hacer una asignación de categorías?
¿Cómo excluir algunos productos del feed?
¿Puedo elegir desde qué almacén exportar los datos de inventario?

Nossos clientes falam de nós

Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

Beewise

Beewise

Netherlands

Maxstore.no

The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!

Maxstore.no

Maxstore.no

Norway

Petopy Shop

Great app, great support by the team. Do not hesitate to use it if you need Xml export like us. Works perfectly!

Thank you Mulwi.

Petopy Shop

Petopy Shop

Turkey

Olivia & Kate

Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one

Olivia & Kate

Olivia & Kate

Netherlands

Shishi Chérie

Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!

Shishi Chérie

Shishi Chérie

Germany

PetPost

Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!

PetPost

PetPost

Australia

Ciabalù

Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.

Ciabalù

Ciabalù

Italy

Hypeone

Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

Hypeone

Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

K and L Wines

K and L Wines

United Kingdom

Furnhouse ApS

Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended

Furnhouse ApS

Furnhouse ApS

Denmark

Beauty Outlet

Fast service responce, great app.

I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.

Pandera

Romania

Meaco (U.K.) Limited

Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.

Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.

Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

City Jeans

USA

Ottoman Hands

Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.

Ottoman Hands

United Kingdom

Model Secrets

I was very happy with the support I received setting up our product feed on AWIN.

Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

cadde374

Turkey

InnoviTechie

WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING

InnoviTechie

Greece

Time Resistance

The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!

Time Resistance

Lithuania

Chef Bruni

I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.

Chef Bruni

Slovenia

FINDRA Clothing

Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!

FINDRA Clothing

United Kingdom

WULF BELTTON

Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!

WULF BELTTON

Sweden

JACK & JONES Thessaloniki/Larissa

I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.

JACK & JONES Thessaloniki/Larissa

Greece

Living Simply House

It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.

Living Simply House

United Kingdom

ParrishLA

We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

ParrishLA

USA

Unlimited Stories

I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.

Unlimited Stories

Sweden

Decords

One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com

Decords

Estonia

La La Land Store

We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.

La La Land Store

Portugal

GGV Eyewear

Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.

GGV Eyewear

UK

Shaping new tomorrow Denmark

We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.

JANIMARE

Germany

ArenaMarkt

They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!

ArenaMarkt

Greece

Reisenthel Singapore

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Reisenthel Singapore

Singapore

Ascopharm

We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.

Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.

Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything

IEWAREHOUSE

Ireland

Lilla Orangeriet

Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.

Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Avaliação independente do aplicativo no Shopify.
263+ reviews with 4.9 star rating
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