A Rakuten é uma empresa japonesa de comércio eletrônico sediada em Tóquio. O marketplace foi fundado em 1997 com o nome MDM, que foi alterado para Rakuten em 1999. A palavra japonesa "rakuten" significa otimismo.
Nos últimos dez anos, a Rakuten expandiu-se para fora do Japão. Agora possui marketplaces como Buy.com, Priceminister (França), Ikeda (agora Rakuten Brasil), Tradoria (agora Rakuten Deutschland), Play.com (Reino Unido), Wuaki.tv (Espanha) e Kobo Inc. (Canadá).
A Rakuten é o local mais popular para compras no Japão. Sua base de clientes ultrapassa a marca de 100 milhões, e os japoneses adoram compras online a ponto de o país ser o quarto maior mercado de comércio eletrônico do mundo.
Shopping online Rakuten para vendas adicionais
Aumente as vendas da sua loja de comércio eletrônico promovendo seus itens neste marketplace japonês.
Dominando o mercado japonês
A Rakuten domina as vendas online no Japão, com uma participação de 25% no B2C e 30% nos segmentos de alimentos, roupas e produtos domésticos.
Amor dos japoneses pelas compras online
Aproximadamente 58% dos japoneses fazem compras online. O Japão ocupa o 4º lugar entre os maiores mercados de comércio eletrônico do mundo. Quase 50% dos adolescentes japoneses já compraram produtos de lojas estrangeiras.
Como vender na Rakuten
Japanese shoppers love buying from foreign stores on places they trust, such as a well-known online marketplace. Web shopping platforms in Japan are major sales channels, having close to 60% of market share in total.
Os compradores japoneses adoram comprar em lojas estrangeiras em lugares que confiam, como um marketplace online conhecido. As plataformas de compras na web no Japão são os principais canais de vendas, com quase 60% de participação de mercado no total.
A Rakuten domina as principais categorias de compras, como alimentos, roupas e itens domésticos. Este shopping online é a primeira escolha entre os compradores japoneses.
A alta popularidade deste marketplace é explicada pelos preços atrativos e cashback que os clientes recebem. Por exemplo, os clientes podem receber até 16% de pontos de volta em todo o ecossistema Rakuten.
A Rakuten permite que comerciantes estrangeiros enviem itens diretamente para o Japão a partir de seus armazéns no exterior.
Não é necessário estabelecer uma entidade de comércio eletrônico no Japão. A Rakuten oferece o programa de comércio eletrônico transfronteiriço, que permite que você receba um pagamento em dólares americanos em sua conta bancária local.
Faça a venda na Rakuten ser fácil usando um feed de produtos com todos os dados sobre seus produtos.
Crie um feed Rakuten com um aplicativo
Envie seus produtos para o shopping online Rakuten usando um arquivo de feed de produtos. O arquivo de feed deve ter uma configuração predefinida que inclua vários campos de dados obrigatórios. Caso contrário, o feed não será reconhecido por este mecanismo de compras. Gerar esse arquivo de feed frequentemente consome muitas horas, que você gastará resolvendo tarefas como:
Decidir qual formato usar
A Rakuten requer um feed nos formatos CSV, TSV ou TXT. Você terá que decidir qual formato usar.
Seguir as diretrizes para compilar um feed
O feed deve atender às rígidas diretrizes da Rakuten para que seus produtos sejam listados neste marketplace. Cada produto listado deve ser apresentado exatamente como a Rakuten espera.
Mapeamento de categorias
Seus produtos devem ser colocados nas mesmas categorias fornecidas pela Rakuten. Mapear as categorias da sua loja para a taxonomia da Rakuten consome tempo.
Gere facilmente um feed de produtos totalmente viável que atenda a todos os requisitos da Rakuten. Obtenha o feed no painel de administração do Shopify de sua loja usando nosso aplicativo.
Gere um feed para a Rakuten
Obtenha um feed do Shopify Rakuten usando um aplicativo de fácil uso desenvolvido pela Mulwi. Essa ferramenta de software economiza seu tempo lidando com várias nuances específicas que um feed Rakuten requer.
Em apenas alguns cliques, você receberá um arquivo de feed totalmente preparado para ser enviado para a Rakuten. Nosso aplicativo fornece um arquivo de feed e um URL para ele.
Tudo o que você precisa fazer para colocar um feed neste marketplace japonês é enviá-lo para sua conta comercial na Rakuten. Nosso aplicativo cuida da maioria dos problemas técnicos, incluindo atualizações automatizadas.
Obtenha um feed de maior qualidade
Nosso aplicativo pode gerar um feed que não apenas atende às diretrizes da Rakuten, mas também oferece funcionalidades adicionais que você pode precisar ao criar um feed de alta qualidade:
Exportação automatizada de produtos
Seu feed sempre terá novos produtos, preços, status de estoque, imagens de produtos, etc. Nosso aplicativo exporta automaticamente as alterações mais recentes para o arquivo de feed.
Tradução automática de produtos publicados
Obtenha o feed de produtos em um idioma que você precisa com funcionalidade de tradução integrada.
Personalize o feed conforme necessário
Personalize o feed para atender melhor às suas necessidades comerciais na Rakuten. Use filtros e variáveis de liquid para adicionar campos de dados personalizados ao seu feed.
Mapeamento fácil de categorias
Nosso aplicativo ajuda você a colocar seus produtos de acordo com a taxonomia de categorias da Rakuten. Mapear as categorias do Shopify da sua loja para a Rakuten fica fácil com nosso aplicativo.
Hospedagem de arquivo de feed resolvida
A Rakuten sempre terá acesso ao seu feed. Nosso aplicativo fornece um serviço de hospedagem confiável para feeds gerados.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues.
Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time.
100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use,
I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
Avaliação independente do aplicativo no Shopify.
300+ reviews with 4.9 star rating
Frequently asked questions
O que é o feed do Shopify para a Rakuten?
Você pode promover os catálogos de produtos na maior plataforma online japonesa, a Rakuten. Os dados dos produtos são exportados por meio do feed de produtos. Este arquivo especializado contém dados como título do produto, descrição, preço, tamanho, peso, etc.
Por que uma loja fora do Japão deveria vender na Rakuten?
Os japoneses adoram comprar online, especialmente em lojas estrangeiras. Eles fazem compras em plataformas confiáveis, e a Rakuten é uma das plataformas mais populares do país. Ela atrai milhões de visitantes todos os meses.
Por que é recomendado usar um aplicativo para um feed de produtos?
Cada feed é um contêiner com dezenas de entradas de dados em milhares de produtos. Editar manualmente o arquivo de feed consome tempo e está sujeito a erros. O aplicativo especializado gera um feed de maior qualidade em minutos e sem erros.
O aplicativo limita o número de produtos incluídos?
O aplicativo Mulwi suporta catálogos de produtos de qualquer tamanho. A Rakuten também não impõe tal limite.
Por que o feed deve ser constantemente regenerado?
Você deve atualizar o arquivo de feed a qualquer alteração no catálogo de produtos. O marketplace online exige que as entradas de dados no feed sejam as mais recentes possíveis. Nosso aplicativo atualiza o feed instantaneamente, e a Rakuten geralmente o busca a cada 24 horas.
Posso obter ajuda na configuração do feed Rakuten?
Não hesite em entrar em contato com a equipe de suporte do Mulwi Shopping Feeds. Além disso, a documentação do aplicativo pode ser útil.
Como o feed pode ser publicado automaticamente na Rakuten?
Nosso aplicativo gera um arquivo de feed e fornece um URL para ele. A Rakuten oferece vários métodos de envio de feed, e nosso aplicativo suporta todos eles. Recomendamos publicar colando o URL do feed.
O Mulwi Shopping Feeds conecta uma loja Shopify a dezenas de marketplaces simultaneamente. Veja a lista completa.
Por que o mapeamento de categorias é necessário?
As categorias da sua loja podem ser diferentes das da Rakuten. O mapeamento permite conectar corretamente as categorias de sua loja à taxonomia da Rakuten.
Posso escolher de qual depósito exportar dados de estoque?
Nosso aplicativo permite selecionar a localização do estoque que hospeda os produtos incluídos no feed. Veja os detalhes da opção de Localização do Estoque.
Quer conversar? Vamos marcar uma ligação!
É hora de ver o aplicativo Mulwi em ação.
Nosso especialista ficará feliz em ajudá-lo a entender como o aplicativo pode beneficiar o seu negócio.