Back to Selling Guides

Cómo vender en
Microsoft Advertising/Bing Ads

¿Puedes vender productos en Microsoft Advertising? ¡Absolutamente! ¿Deberías hacerlo? ¡Definitivamente! Sigue leyendo para descubrir cómo listar productos en Microsoft Advertising y aumentar tus ventas hoy mismo.

¿Qué es Microsoft Advertising?

Qué es Microsoft Advertising
Microsoft Advertising (anteriormente conocido como Bing Ads) es una plataforma para crear y gestionar anuncios en línea. Con ella puedes llegar a personas en la red de Microsoft y varios sitios web asociados, así como promocionar tus productos a usuarios de motores de búsqueda populares como Bing y DuckDuckGo.

Las empresas que venden en Microsoft Advertising tienen oportunidades únicas que solo Microsoft puede ofrecer. Tus anuncios pueden ser vistos por personas que navegan por la web con Microsoft Edge, revisan correos con Outlook o incluso aquellos que usan computadoras con Windows gracias a los anuncios en Microsoft Start. Además, Microsoft Advertising es la única plataforma que te permite anunciarte en LinkedIn.

¿Cómo funciona Microsoft Advertising?

Cómo funciona Microsoft Advertising
Microsoft Advertising utiliza un sistema de pago por clic, lo que significa que pagas cada vez que los usuarios hacen clic en tu anuncio. Para determinar la ubicación de los anuncios, Microsoft Advertising utiliza subastas.

Para vender productos en Microsoft Advertising, creas una campaña publicitaria donde diseñas tus anuncios, eliges tu público objetivo y seleccionas palabras clave relevantes que activarán tus anuncios. Para cada palabra clave, estableces una oferta, que es cuánto estás dispuesto a pagar si un usuario hace clic en un anuncio. Cuando los usuarios buscan una palabra clave, Microsoft determina qué anuncios mostrar mediante una subasta entre empresas que apuntan a esa palabra.

Subasta de Microsoft Advertising

Generalmente, cuanto más dinero ofertes, más arriba y con mayor frecuencia aparecerán tus anuncios cuando las personas busquen esa palabra clave. Por supuesto, el dinero no es el único factor determinante: la calidad del anuncio, su relevancia para la palabra clave y su desempeño pasado influyen en dónde Microsoft mostrará tu anuncio en los resultados de búsqueda.

Beneficios de usar Microsoft Advertising

1. Audiencia única

Microsoft y sus sitios web asociados reciben más de 650 millones de visitas únicas cada mes. Además, alrededor de 44 millones de usuarios de escritorio en todo el mundo buscan exclusivamente en Bing. La audiencia de Microsoft también es más educada y económicamente estable, lo que significa que es más probable que realicen una compra.

2. Menos competencia

La mayoría de las empresas se enfocan en Google y dejan fuera a Microsoft. Como resultado, tienes menos competidores y más oportunidades para destacarte. Puedes posicionar tus anuncios en la parte superior sin aumentar las ofertas tanto como tendrías que hacerlo en Google.

3. Integración con LinkedIn

Solo Microsoft Advertising te permite conectarte con profesionales en LinkedIn a través de anuncios. Puedes usar datos de LinkedIn para dirigirte a personas por su puesto, industria, intereses y empresa.

4. Importación de campañas

Si ya tienes campañas exitosas en Google, Meta o Pinterest, puedes probarlas fácilmente en Microsoft. En lugar de recrear campañas desde cero, puedes ahorrar tiempo importándolas directamente en Microsoft Advertising.

5. Segmentación demográfica

Microsoft Advertising puede ayudar a que tus anuncios lleguen a las personas adecuadas. Puedes mostrar tus ofertas a los buscadores según su edad, género, ubicación, dispositivo, zona horaria y más. Y al cambiar tus ofertas, incluso puedes controlar con qué frecuencia Microsoft muestra tus anuncios para cada audiencia.

6. Extensiones de anuncios

Involucra a los clientes y cuenta más sobre tus productos con las extensiones únicas de Microsoft Advertising. Por ejemplo, promociona varios productos relacionados desde un anuncio con Sitelinks, o permite que tus compradores finalicen la compra con un clic directamente desde el anuncio con la extensión Action.

Cómo empezar a vender en Microsoft Advertising

Cómo empezar a vender en Microsoft Advertising
Puedes vender en Microsoft Advertising solo si cumples con la política de anuncios de productos de Microsoft.

Crear y configurar una cuenta de Microsoft Advertising

Tu cuenta es la clave para vender en línea en Microsoft Advertising. Para obtener esta clave, haz clic en el botón "Regístrate ahora" en el sitio web oficial de Microsoft Advertising. Necesitarás registrarte en la plataforma usando una cuenta de Microsoft. Después de registrarte, simplemente sigue el asistente de configuración para configurar rápidamente tu nueva cuenta.

Antes de poder vender productos en Microsoft Advertising, necesitas conectar tu tienda Shopify a tu cuenta de Microsoft Advertising. Esto solo toma dos pasos. Primero, verifica la dirección del sitio web de tu tienda para mostrarle a Microsoft que eres el propietario. Luego, usa este sitio verificado para agregar una nueva tienda en Microsoft Merchant Center, donde luego subirás tus productos.

Instala la aplicación Mulwi para crear un feed de Bing Shopping

Microsoft necesita un feed de productos para saber qué productos mostrar en Bing Shopping. Sin embargo, crear uno manualmente es un proceso tedioso y que consume mucho tiempo. Con nuestro software de feed de productos, puedes ahorrarte el problema de crear un feed desde cero.

Mulwi tiene una plantilla personalizable de feed de productos de Bing Ads que incluye todo lo que Microsoft necesita saber. Puedes modificar no solo la estructura de tu feed, sino también todos los datos en él. Tienes la libertad de cambiar la información en el feed como desees, mientras mantienes los productos en tu tienda intactos.

Visita la tienda de aplicaciones de Shopify y prueba Mulwi gratis con nuestra prueba de 7 días.

Configura y conecta el feed con Microsoft Advertising

Microsoft tiene requisitos estrictos sobre cómo debes organizar el feed de Bing Shopping. Mulwi conoce bien estas reglas y puede ayudarte a crear el feed de productos de Bing ideal.

Después de crear un feed, necesitas subirlo a tu Microsoft Merchant Center. Con Mulwi, simplemente le das a Microsoft un enlace a tu feed, estableces con qué frecuencia Mulwi debe actualizar el archivo y te relajas mientras Mulwi hace el resto por ti.

Muestra productos en Bing Shopping

¡Estás a un clic del éxito! En la configuración de tu Merchant Center, ve a la sección "Listados de productos" y activa la opción "Mostrar listados de productos gratuitos".

¡Buen trabajo! Tus productos ahora están en vivo en Bing Shopping. Y no tienes que pagar nada por ello.

Sin embargo, una campaña pagada puede darle un gran impulso a tus productos. Para lanzar una campaña publicitaria de Microsoft Advertising, simplemente haz clic en el botón "Crear" en tu panel, selecciona el tipo de tu campaña y sigue el asistente de configuración para poner tus anuncios en funcionamiento.

¿Qué es un feed de Shopify para Microsoft Advertising y cómo crear uno?

Feed de Shopify para Microsoft Advertising
Un feed de productos de Shopify es una lista de artículos que vendes en tu tienda Shopify. Puede ser una hoja de cálculo de Excel o un simple archivo de texto en formato TXT, CSV o XML.

Pero lo que diferencia al feed de productos de Shopify de un archivo regular es su estructura. Cada marketplace tiene sus propias reglas sobre cómo deben verse los archivos de feed. Mulwi conoce bien estas reglas y puede ayudarte a crear un feed perfecto que aumentará tus ventas. Todo lo que tienes que hacer es completar rápidamente la información en nuestra plantilla lista para usar de feed de productos de Bing Ads.

Plantilla de feed de productos de Bing Ads

Luego, simplemente dale a Microsoft un enlace a tu feed. Mulwi subirá automáticamente el feed a tu Merchant Center. Nuestra herramienta de feed de productos funciona directamente en Shopify, tomando todos los cambios de tu tienda y enviándolos directamente a Microsoft Advertising.

Con Mulwi, olvidarás la información desactualizada y te encantará la gestión de feeds.

Mejores prácticas para vender en Microsoft Advertising

Mejores prácticas para Microsoft Advertising
¿Te preguntas cómo vender con éxito en Microsoft Advertising? Estas mejores prácticas te ayudarán a vender con Microsoft Advertising de manera más efectiva:
  • Gestiona tus feeds de Shopify con un software especializado en feeds de productos.
  • Proporciona múltiples imágenes de alta calidad para cada producto.
  • Incluye información clave, como tamaño, marca y material, en el título.
  • Añade GTINs y categorías de productos para ayudar a los clientes a encontrar tus artículos más fácilmente.
  • Muestra información adicional en tus anuncios, como reseñas de clientes, con Extensiones.
  • Analiza tus palabras clave y encuentra nuevas con el Planificador de palabras clave de Microsoft Advertising.
  • Actualiza el feed de productos en tu Microsoft Merchant Center diariamente.
  • Revisa regularmente el rendimiento de tus anuncios.

Frequently asked questions

¿Cómo me registro en Microsoft Advertising?

¿Qué países e idiomas admite Microsoft Advertising?

¿Cuál es el presupuesto mínimo para campañas de Microsoft Advertising?

¿Puedo ejecutar campañas de Microsoft Advertising sin un sitio web?

¿Cómo actualizo mi feed de productos de Microsoft?

¿Puedo vender artículos usados en Microsoft Advertising?

¿Cómo configuro el envío en Microsoft Merchant Center?

¿Puedo gestionar múltiples tiendas en una cuenta de Merchant Center?

Nuestros clientes hablan de nosotros

Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

Beewise

Beewise

Netherlands

Maxstore.no

The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!

Maxstore.no

Maxstore.no

Norway

Petopy Shop

Great app, great support by the team. Do not hesitate to use it if you need Xml export like us. Works perfectly!

Thank you Mulwi.

Petopy Shop

Petopy Shop

Turkey

Olivia & Kate

Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one

Olivia & Kate

Olivia & Kate

Netherlands

Shishi Chérie

Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!

Shishi Chérie

Shishi Chérie

Germany

PetPost

Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!

PetPost

PetPost

Australia

Ciabalù

Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.

Ciabalù

Ciabalù

Italy

Hypeone

Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

Hypeone

Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

K and L Wines

K and L Wines

United Kingdom

Furnhouse ApS

Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended

Furnhouse ApS

Furnhouse ApS

Denmark

Beauty Outlet

Fast service responce, great app.

I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.

Pandera

Romania

Meaco (U.K.) Limited

Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.

Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.

Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

City Jeans

USA

Ottoman Hands

Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.

Ottoman Hands

United Kingdom

Model Secrets

I was very happy with the support I received setting up our product feed on AWIN.

Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

cadde374

Turkey

InnoviTechie

WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING

InnoviTechie

Greece

Time Resistance

The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!

Time Resistance

Lithuania

Chef Bruni

I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.

Chef Bruni

Slovenia

FINDRA Clothing

Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!

FINDRA Clothing

United Kingdom

WULF BELTTON

Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!

WULF BELTTON

Sweden

JACK & JONES Thessaloniki/Larissa

I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.

JACK & JONES Thessaloniki/Larissa

Greece

Living Simply House

It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.

Living Simply House

United Kingdom

ParrishLA

We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

ParrishLA

USA

Unlimited Stories

I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.

Unlimited Stories

Sweden

Decords

One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com

Decords

Estonia

La La Land Store

We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.

La La Land Store

Portugal

GGV Eyewear

Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.

GGV Eyewear

UK

Shaping new tomorrow Denmark

We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.

JANIMARE

Germany

ArenaMarkt

They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!

ArenaMarkt

Greece

Reisenthel Singapore

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Reisenthel Singapore

Singapore

Ascopharm

We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.

Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.

Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything

IEWAREHOUSE

Ireland

Lilla Orangeriet

Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.

Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Calificación independiente de la aplicación en Shopify.
400+ reviews with 5 star rating
¿Quieres hablar?
¡Vamos a reservar una llamada!

Es hora de ver la aplicación Mulwi en acción.

Nuestro experto estará encantado de ayudarte a aprender cómo la aplicación puede beneficiar a tu negocio.