Volver a Canales de venta

Facebook Shopify Feed - Vende en Facebook Dynamic Ads

Atrae a más clientes vendiendo productos en Facebook mediante un feed de productos

Facebook Shopify Feed - Vende en Facebook Dynamic Ads

¿Qué son los Anuncios Dinámicos de Facebook?

Imagen

Facebook.com es una red social propiedad de la empresa tecnológica Meta. Meta existe desde 2004, atrayendo a miles de millones de visitantes. En 2016, la empresa creó Facebook Marketplace, una plataforma de venta dentro de la red social.

Desde entonces, el marketplace ha atraído a miles de millones de clientes y millones de vendedores de más de 200 regiones en todo el mundo.

Los anuncios creativos dinámicos son generalmente similares a nivel organizativo a un solo anuncio estático. Este tipo de anuncio combina en una sola unidad diferentes elementos como imágenes, videos, títulos, descripciones y llamadas a la acción. Estos elementos publicitarios se optimizan para proporcionar variantes creativas personalizadas a cada consumidor que ve el anuncio de la tienda.

Este tipo de anuncio es una buena forma de mejorar la promoción de la tienda, especialmente si el propietario de la tienda no sabe cuáles elementos creativos funcionan mejor para diferentes públicos que pueden ver su anuncio. Un vendedor puede elegir hasta 10 imágenes o videos y cinco unidades de cada recurso de texto (incluyendo el texto principal, el título y la descripción verbal) para probar.

Estos elementos se generan automáticamente y se optimizan para obtener las mejores combinaciones de anuncios posibles. Puedes analizar el rendimiento de cada combinación de anuncios con diferentes públicos en diferentes situaciones para determinar cuál funciona mejor.

En la parte superior del embudo de marketing, el texto de los anuncios creativos dinámicos debe lograr el objetivo de conectarse con audiencias frías de posibles compradores. Esto se puede lograr destacando el estilo, los valores de la tienda o cómo se relaciona con los puntos de interés de sus posibles clientes. Las imágenes seleccionadas por el propietario de la tienda deben mostrar el producto propuesto en acción.

Los anuncios dinámicos utilizan la inteligencia artificial para escalar las promociones de una tienda en línea cuando ésta tiene un amplio alcance o un gran volumen de productos en venta. Los anuncios no estáticos ayudan de manera natural a ofrecer opciones u ofertas relevantes a las personas en función de sus preferencias, planes y acciones.

Cada vez que un cliente interactúa con el catálogo de productos de la tienda, Facebook generará automáticamente un anuncio para esa persona y lo entregará automáticamente en dispositivos móviles, tabletas, computadoras portátiles, computadoras de escritorio, etc.

Lo que obtienes con los Anuncios Dinámicos de Facebook

Facebook pone a tu disposición herramientas para construir la audiencia perfecta para tus anuncios. Puedes dirigir los anuncios de Facebook por ubicación, demografía, edad, género, nivel educativo, cargo, ingresos, afiliación política, compras recientes, eventos de vida, intereses, comportamiento, etc. Los usuarios tienen más probabilidades de hacer clic en los anuncios que ven en Facebook, lo que convierte a esta plataforma en el tipo de anuncio de mejor rendimiento para el comercio electrónico.

Para aquellos que deseen obtener una interfaz más personalizada, existe la opción de Facebook Shop. Los comerciantes pueden gestionar todas sus operaciones en su página de Tienda. Gracias a los datos proporcionados sobre el comportamiento de los clientes y el rendimiento de los productos, los vendedores pueden optimizar estrategias y ofertas.

El Grupo de Compra y Venta de Facebook es cualquier grupo en Facebook con la función de Compra y Venta habilitada. Los vendedores pueden mostrar sus productos o anuncios allí para aumentar la visibilidad de su tienda o marca.

Facebook permite a los clientes dejar reseñas y recomendaciones en tu Página. Los buenos comentarios de los clientes pueden hacer que parezcas más confiable y atraer a más personas que quieran comprarte.

Oportunidades de compromiso

Facebook proporciona diversas herramientas de compromiso, incluyendo comentarios, me gusta, compartidos y mensajes directos. Permite a los vendedores interactuar con los clientes, responder preguntas y construir relaciones.

Libertad creativa

Puedes hacer que tus productos sean interesantes y se destaquen utilizando imágenes, videos y transmisiones en vivo. Esto te ayuda a destacar entre otros que venden cosas similares.

Cómo conectar tu tienda Shopify a Facebook

Genera el feed de productos que cumple con todos los requisitos de los anuncios de Facebook utilizando nuestra aplicación Shopify. Luego, en unos pocos clics, obtén un enlace para el feed o descarga el archivo. Pega la URL del feed que nuestra aplicación proporciona en tu cuenta de Facebook Business Manager o carga el archivo de feed mediante FTP/SFTP. Puedes encontrar instrucciones más detalladas sobre cómo vender en Facebook con feeds de compra en Facebook en nuestro artículo de blog.

En la aplicación Mulwi, encontrarás una plantilla preconfigurada de feed de Anuncios Dinámicos de Facebook con atributos esenciales como configuración predeterminada. Sin embargo, tienes la flexibilidad de personalizarlo aún más mediante filtros.

Libérate de los problemas técnicos

Nuestra aplicación se encarga de la mayoría de los detalles técnicos al generar un archivo de feed:

database

Exportación automática en tiempo real de productos desde Shopify

La aplicación exportará automáticamente tus productos desde Shopify al feed. Tu feed se actualizará constantemente con todos los cambios de precios y estado de stock. Los nuevos productos se añadirán automáticamente al feed.

database

Publica solo los productos que necesitas

Utiliza filtros para incluir los productos que deseas mostrar en el feed. Puedes filtrar por colección, marca, estado de stock, almacén, etc.

database

Traducción automática de los productos publicados

Obtén el feed de productos en el idioma que necesitas gracias a la funcionalidad de traducción incorporada.

database

Personaliza el feed según tus necesidades

Personaliza el feed para que se adapte mejor a tus necesidades comerciales. Utiliza filtros Liquid y variables para agregar campos de datos personalizados a tu feed.

database

Mapeo sencillo de categorías de feed de Facebook

Mapear las categorías de Shopify a las categorías de Facebook será fácil con nuestra aplicación. Ofrecemos una interfaz especial para que este proceso sea rápido y sencillo.

Frequently asked questions
¿Qué es el feed de Facebook de Shopify?
¿Por qué debería usar una aplicación para el feed de Facebook?
¿Por qué debería conectar mi tienda a Facebook?
¿Los anuncios de Facebook se mostrarán en Instagram?
¿Por qué son efectivos los anuncios de Facebook?
¿Dónde se muestran exactamente los anuncios de Facebook?
¿Es posible hacer ajustes en la plantilla del feed?
¿Cómo configurar tallas y colores de productos?
¿Por qué es necesaria la asignación de categorías?
¿Cómo hacer una asignación de categorías?
¿Cómo excluir algunos productos del feed?
¿Puedo elegir desde qué almacén exportar los datos de inventario?

Nuestros clientes hablan de nosotros

Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

Beewise

Beewise

Netherlands

Maxstore.no

The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!

Maxstore.no

Maxstore.no

Norway

Petopy Shop

Great app, great support by the team. Do not hesitate to use it if you need Xml export like us. Works perfectly!

Thank you Mulwi.

Petopy Shop

Petopy Shop

Turkey

Olivia & Kate

Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one

Olivia & Kate

Olivia & Kate

Netherlands

Shishi Chérie

Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!

Shishi Chérie

Shishi Chérie

Germany

PetPost

Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!

PetPost

PetPost

Australia

Ciabalù

Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.

Ciabalù

Ciabalù

Italy

Hypeone

Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

Hypeone

Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

K and L Wines

K and L Wines

United Kingdom

Furnhouse ApS

Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended

Furnhouse ApS

Furnhouse ApS

Denmark

Beauty Outlet

Fast service responce, great app.

I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.

Pandera

Romania

Meaco (U.K.) Limited

Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.

Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.

Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

City Jeans

USA

Ottoman Hands

Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.

Ottoman Hands

United Kingdom

Model Secrets

I was very happy with the support I received setting up our product feed on AWIN.

Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

cadde374

Turkey

InnoviTechie

WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING

InnoviTechie

Greece

Time Resistance

The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!

Time Resistance

Lithuania

Chef Bruni

I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.

Chef Bruni

Slovenia

FINDRA Clothing

Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!

FINDRA Clothing

United Kingdom

WULF BELTTON

Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!

WULF BELTTON

Sweden

JACK & JONES Thessaloniki/Larissa

I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.

JACK & JONES Thessaloniki/Larissa

Greece

Living Simply House

It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.

Living Simply House

United Kingdom

ParrishLA

We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

ParrishLA

USA

Unlimited Stories

I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.

Unlimited Stories

Sweden

Decords

One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com

Decords

Estonia

La La Land Store

We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.

La La Land Store

Portugal

GGV Eyewear

Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.

GGV Eyewear

UK

Shaping new tomorrow Denmark

We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.

JANIMARE

Germany

ArenaMarkt

They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!

ArenaMarkt

Greece

Reisenthel Singapore

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Reisenthel Singapore

Singapore

Ascopharm

We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.

Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.

Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything

IEWAREHOUSE

Ireland

Lilla Orangeriet

Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.

Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Calificación independiente de la aplicación en Shopify.
263+ reseñas con calificación de 4.9 estrellas
¿Quieres hablar?
¡Vamos a reservar una llamada!

Es hora de ver la aplicación Mulwi en acción.

Nuestro experto estará encantado de ayudarte a aprender cómo la aplicación puede beneficiar a tu negocio.

Contáctanos