¿Buscas ideas sobre cómo vender en Pinterest de manera efectiva? Con nuestros consejos, tu tienda conquistará fácilmente a los compradores de Pinterest. Sigue leyendo para descubrir cómo listar productos en Pinterest y empezar a aumentar tus ventas hoy mismo.
Pinterest puede describirse mejor como una combinación de redes sociales y un motor de búsqueda. Los usuarios de esta plataforma, a menudo llamados "pinners", pueden crear e interactuar con publicaciones, así como buscar contenido sobre temas específicos mediante palabras clave.
Las tiendas en línea promocionan su marca y venden en Pinterest utilizando una cuenta de negocio. Esta herramienta gratuita e indispensable te ayudará a mostrar y promocionar tus ofertas únicas en Pinterest, así como a analizar cómo interactúan los pinners con ellas.
En la cuenta de negocio, subes y almacenas tus productos en un catálogo minorista. Los productos en tu catálogo se convierten automáticamente en "product pins" y se muestran en tu página de perfil. Luego, puedes agrupar pins relevantes en tableros para ofrecer una mejor experiencia a los pinners.
Pinterest mostrará orgánicamente todos tus "product pins" y tableros de forma gratuita. Pero también puedes promocionar tus pins. Con las vastas oportunidades publicitarias de Pinterest, puedes empezar poco a poco promocionando algunos pins específicos o escalar y lanzar campañas complejas para muchos a la vez. Solo necesitas indicar a Pinterest cómo mostrar tus anuncios, cuál es tu objetivo y cuánto puedes gastar. Pinterest usará estos datos en una subasta para decidir la ubicación de tus anuncios.
Casi 537 millones de personas buscan inspiración en Pinterest cada mes, y casi la mitad de ellas vienen a la plataforma específicamente para comprar. Eso es un total de hasta 270 millones de clientes potenciales nuevos para tu tienda.
Los compradores de Pinterest suelen gastar el doble que los compradores de otras plataformas de redes sociales populares. Solo necesitas atraer a estos compradores entusiastas a tu tienda con imágenes cautivadoras.
Los compradores curiosos y abiertos de Pinterest te ayudarán a aumentar tu alcance de forma natural. Muchos usuarios guardan y comparten pins sin asociarlos a una marca específica, y alrededor del 96% de las búsquedas en la plataforma tampoco están asociadas a marcas.
Muchos formatos de anuncios atractivos, como carruseles, colecciones y cuestionarios, hacen que vender en Pinterest y atraer usuarios listos para comprar sea aún más fácil. E incluso si tu campaña termina, tus pins permanecerán y seguirán apareciendo orgánicamente.
Los enlaces de retroceso desde Pinterest dan más credibilidad a tu sitio web. Además, los pins optimizados para búsquedas aparecerán en los primeros resultados no solo en Pinterest, sino también en otros motores de búsqueda importantes, como Google y Bing.
A diferencia de las publicaciones en otras redes sociales, los pins no pierden relevancia tan rápido. Pueden generar tráfico incluso años después de su creación. Puedes publicar con menos frecuencia y seguir obteniendo el mismo valor.
Vender en Pinterest es imposible sin crear una cuenta de negocio. Para obtener una, solo necesitas contar un poco sobre tu tienda y tus objetivos. Si ya has explorado la plataforma con una cuenta personal, puedes cambiarla a una de negocio con un solo clic.
A continuación, debes personalizar tu nueva cuenta. Las empresas con perfiles completos generan confianza tanto en los pinners como en Pinterest. Al igual que un lienzo, tu página de perfil es tu forma de presentar el estilo único y colorido de tu marca.
Para empezar a vender productos en Pinterest, también debes reclamar tu sitio web. Al hacerlo, demuestras a Pinterest que eres el propietario. Luego, puedes mostrar este enlace en tu perfil y en los "product pins", lo que permite a los visitantes ir rápidamente a tu tienda y continuar comprando allí.
En lugar de crear pins para cada producto manualmente, puedes dejar que Pinterest lo haga por ti proporcionándole un feed de productos. Es la forma más rápida y confiable de obtener muchos productos en Pinterest al mismo tiempo. Sin embargo, hacer un feed manual es tan tedioso y propenso a errores como crear pins a mano. Nuestro software de feed de productos te ahorrará tiempo y esfuerzo.
La plantilla personalizable de feed de productos de Shopify para Pinterest de Mulwi te proporcionará un feed detallado en solo unos minutos. Incluye todo lo que Pinterest necesita y también puede contener cualquier cosa que requieras. Tienes todo el control sobre la plantilla y puedes cambiar su estructura, qué productos utiliza y cómo los presenta.
Puedes instalar Mulwi desde la tienda de aplicaciones de Shopify y explorarlo gratis con una prueba de 7 días.
Pinterest apoya la creatividad, pero no en la estructura del feed de productos. La plataforma tiene requisitos estrictos sobre cómo debes organizar el feed. Si creas un feed de Pinterest con Mulwi, transformarás rápidamente tu catálogo de Shopify en un feed perfecto que cumpla con todas estas reglas.
Ahora, estás a solo un paso de vender en línea en Pinterest. Solo necesitas subir el feed a tu catálogo de Pinterest. Recomendamos hacerlo mediante un enlace desde Mulwi. En este caso, Mulwi proporcionará regularmente a Pinterest los datos más actualizados, mientras que Pinterest actualizará automáticamente tus "product pins" con estas actualizaciones.
¡Buen trabajo! Ahora Pinterest comenzará a mostrar tus productos orgánicamente de forma completamente gratuita. Pero también puedes impulsar algunos o todos tus pins con anuncios pagados.
Antes de comenzar con los anuncios, debes dedicar tiempo extra a organizar tu catálogo con grupos de productos. Estos te ayudan a seleccionar productos relevantes para promocionar. Puedes usar los grupos predeterminados que ofrece Pinterest o crear nuevos con tu propia lógica.
Puedes lanzar tus primeros anuncios rápidamente y con una configuración mínima utilizando campañas automatizadas. En este caso, Pinterest se encargará de gestionar las tareas más difíciles, como el targeting y las pujas. Solo tienes que especificar tu objetivo, algunos ajustes básicos y un presupuesto diario.
Si deseas más control sobre tu campaña, puedes crearla manualmente. Esto te da más libertad para elegir tu audiencia, establecer tus pujas y seleccionar formatos de anuncios. Los mejores tipos de campaña para tiendas en línea que venden en Pinterest son ventas de catálogo y conversiones. Sin embargo, ten en cuenta que para usar este último, también debes agregar una etiqueta de Pinterest a tu sitio web.
Mulwi sabe qué feeds son mejores para atraer ventas desde Pinterest y te ayudará a crear uno. Hemos preparado una plantilla de feed de productos de Shopify que solo necesitas completar. Puedes modificarla como desees si quieres incluir más detalles.
Después de eso, solo agrega el enlace al feed como fuente de datos para tu catálogo de Pinterest. Mulwi se encargará del resto. Nuestra herramienta de feed de productos proporcionará regularmente a Pinterest un feed actualizado para que tus pins estén siempre frescos.
Con Mulwi, tus feeds de productos te harán a ti y a tus pins más exitosos.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
Es hora de ver la aplicación Mulwi en acción.
Nuestro experto estará encantado de ayudarte a aprender cómo la aplicación puede beneficiar a tu negocio.
