Google Shopping est un service conçu comme un endroit unique pour les boutiques en ligne afin de proposer leurs données de produits aux clients.
Le service est construit comme un agrégateur de prix. Les utilisateurs en ligne peuvent facilement trouver des produits et comparer les prix de vente de plusieurs boutiques de commerce électronique.
Les États-Unis sont un pays leader dans l'attraction de clients sur le site. La France, le Royaume-Uni, l'Allemagne et la Pologne attirent également de nombreux acheteurs.
La composition de l'audience du site est de 54,53 % d'hommes et de 45,74 % de femmes. Le groupe d'âge principal des visiteurs est composé de personnes âgées de 25 à 34 ans. La principale catégorie d'intérêt est l'électronique.
Au cours des trois derniers mois, le classement mondial de shopping.google.com est passé de 19 521 à 22 133.
La principale source de trafic vers la plateforme est le trafic de recherche payant, représentant 37,92 % des visites sur ordinateur de bureau. Le trafic direct est en deuxième position avec 34,9 % du trafic. Le canal le moins utilisé est le courrier électronique.
Ce que vous obtenez avec Google Shopping
Des centaines de nouveaux acheteurs
Google Shopping enregistre 1,2 milliard de visites par mois. Environ 1,91 % des clients à la recherche d'un type de produit spécifique effectuent un achat. Cela signifie des centaines de nouveaux acheteurs pour vous une fois que votre boutique est connectée à ce marché.
Revenus accrus, coûts publicitaires réduits
Les annonces Google génèrent en moyenne 12 % de revenus supplémentaires par clic par rapport aux annonces de recherche classiques. Elles rapportent 2 $ de revenus pour chaque 1 $ dépensé en publicités.
Le trafic via ces annonces payantes génère 50 % de conversions en plus par rapport au trafic de recherche organique. C'est parce que les acheteurs voient les produits avec des détails tels que le prix de vente et le nom du magasin lorsque le vendeur affiche son inventaire local sur Google Shopping.
Compétitivité
Pendant les campagnes sur le marché Google, vous pouvez analyser vos résultats par rapport à vos concurrents. La plateforme offre une analyse de la concurrence. Les vendeurs peuvent améliorer leurs activités en se basant sur ces données.
Informations et analyses
Google propose ses propres analyses aux vendeurs pour voir les performances de leurs campagnes. La plateforme fournit des informations sur le comportement des acheteurs, les ventes et le trafic. Toutes ces données aident à prendre des décisions basées sur les données et à progresser vers le succès commercial.
Opportunités marketing
Pour augmenter la notoriété de votre marque et améliorer les performances, Google propose des annonces Google et des annonces d'inventaire local.
Les vendeurs peuvent attirer davantage de publics provenant de différents sites Web avec les annonces Google. Les entreprises peuvent attirer plus de clients locaux en utilisant les annonces d'inventaire local.
Étiquettes personnalisées
Les annonces Google fonctionnent mieux avec des étiquettes personnalisées. Une étiquette personnalisée est une valeur personnalisée créée spécialement pour vos produits.
Dans les annonces Google Shopping, vous pouvez inclure jusqu'à 5 étiquettes personnalisées, qui servent d'outils précieux pour l'organisation des produits.
Portée sur les médias sociaux
YouTube, WhatsApp et Reddit attirent de nombreux acheteurs sur le marché Google. Les vendeurs peuvent également élargir leur public via ces canaux.
Programme de commentaires des clients
Google recueille des avis et des évaluations volontaires des clients. Les commerçants peuvent prendre des décisions basées sur les données et développer leur activité grâce à l'analyse des évaluations.
Comment vendre sur Shopify Google Shopping
Pour commencer à vendre sur Google Shopping, familiarisez-vous avec les conditions d'utilisation de Google pour garantir la conformité. Ensuite, créez un flux Shopping, qui est un fichier de données structurées contenant les informations de vos produits.
Le flux Google Shopping est disponible dans l'application Mulwi. Le flux de shopping correspond aux spécifications de Google, mais les vendeurs peuvent le personnaliser comme ils le souhaitent.
Utilisez des filtres pour spécifier quels articles vous souhaitez exporter vers le flux Google Shopping. Vous pouvez vérifier le type de produit, la marque, le lien de l'image, la disponibilité en stock, etc.
Vous êtes libre de connecter les applications de traduction de Shopify, Google Translate ou Weglot à l'application Mulwi. Cela vous aidera à attirer des clients de différents pays.
Mulwi vous aide à aligner vos produits avec la taxonomie des catégories de Google. Utilisez la correspondance de données pour choisir différentes catégories pour différents types de produits.
Frequently asked questions
Qu'est-ce que le flux Shopify Google ?
Le flux de shopping doit inclure le prix de vente, le lien de l'image, la description et des données supplémentaires. Une application conçue pour générer des flux peut produire un fichier qui répond à tous ces critères en quelques minutes.
Pourquoi devrais-je utiliser une application pour le flux Google Shopping ?
Vous êtes libre de choisir quelle application de notre gamme promouvoir. Mulwi propose un portefeuille d'applications de qualité, chacune ayant la meilleure note utilisateur. Vous pouvez choisir celle qui vous convient le mieux.
Pourquoi devrais-je connecter mon magasin à Google ?
La connexion de votre magasin à Google peut étendre votre portée en ligne et stimuler la croissance. Ainsi, vous augmentez votre visibilité et atteignez des clients potentiels recherchant des produits similaires aux vôtres sur les plateformes de Google.
J'ai un grand catalogue. Y a-t-il une limite sur le nombre de produits dans mon magasin ?
Notre application n'a aucune restriction quant au nombre d'articles dans un fichier de flux Shopping. En revanche, Google impose par défaut une limite au nombre d'articles dans le flux Shopping. Aucun nombre spécifique n'est précisé; votre compte vous avertira lorsque vous approcherez ou atteindrez la limite actuelle.
À quelle fréquence le flux est-il mis à jour ?
Lorsqu'il est récupéré via une URL, Google met à jour le flux Shopping une fois toutes les 24 heures. Cependant, vous avez la flexibilité d'augmenter l'intervalle de mise à jour en utilisant le téléchargement SFTP, qui est réglable dans la section des paramètres de téléchargement. Par exemple, l'application peut augmenter la fréquence des mises à jour du flux Google Shopping à une base horaire.
Puis-je demander de l'aide pour configurer le flux Google ?
L'équipe de support de Mulwi Shopping Feeds se fera un plaisir de vous aider en cas de problèmes. Vous pouvez également consulter la documentation de l'application pour trouver la réponse encore plus rapidement.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues.
Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time.
100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use,
I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
Évaluation indépendante de l'application sur Shopify.
300+ reviews with 4.9 star rating
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