Seznam.cz ( list in English) is a search engine in the Czech Republic. In 1996 Ivo Lukacovic founded it in Prague as the first web portal. Since 2007 Seznam has operated the Zbozi price comparison website. Seznam offers advertising campaigns for businesses.
The Czech Republic is the main country sending customers to the website. The portal is also popular in Slovakia, Germany, the UK, and the USA.
On Seznam, 55.16% of the audience is male, while 44.84% is female. The primary age demographic among visitors is individuals aged 25 to 34 (Desktop). The main interests of the audience are dictionaries, encyclopedias, computers, and game consoles.
The top traffic source is Direct traffic, driving 91.90% of desktop visits last month. Organic Search is the 2nd with 4.38% of traffic. The most underutilized channel is a Paid search.
If you are a new company introducing a new service or product or not, Seznam helps to build brand awareness. The website offers a content network. Merchants can introduce their brands to customers and increase their visibility.
More than 95% of Czech Internet users visit Seznam's websites weekly. Among them are likely to be your existing and potential customers. You show up to them when they're looking for you.
Seznam promotes goods and services through ads and banners. People learn about your business or what you have to offer. You can thus attract and develop your business.
The portal gets most of its social media traffic from YouTube, Facebook, and Twitter. Sellers can promote their goods via these channels to vast their reach.
Seznam brings traffic not only from desktop but from mobile as well. Mobile-oriented ads are a necessary part of any campaign. Either on mobile positions or on hybrid surfaces - desktop and mobile.
The number of ad positions on each page has limits, making your ad more visible to people. Seznam does not mask domains, so you still have 100% control over where your ad is.
You can choose one of the options on the registration page and follow the instructions. After the registration, a Seznam specialist will contact you for further details.
The platform will also need a product feed with a list of your goods. A ready Seznam Shopify Feed template you can find in the Mulwi app. The template includes essential attributes by default. Yet, you can personalize it further using filters.
Include products with prices you have overridden with the Shopify Price lists functionality. Use the corresponding Price list for the product feed.
For selling worldwide, use prices created through Shopify Market functionality. Select the desired market to include these values in your product feed.
The Mulwi support team can always help you find solutions for your feeds. Feel free to contact us on any technical questions or other issues.