Facebook is the third most visited website, going after Google and YouTube. It puts it ahead of other leading platforms like Twitter and Instagram. The platform boasts 2.96 billion active users every month. It makes it the most used social media platform worldwide. Who owns Facebook?

In 2016, Mark Zuckerberg, the owner of Facebook, launched Facebook Marketplace. It is a space dedicated to users buying and selling items through the social network. Facebook Marketing is accessible to more than 200 regions on the planet. Facebook Marketplace attracts more than two billion global users monthly in 2021. In 2022, this number grew to 2.96 billion.

Shopify merchants need translation services when they expand to global markets. One of the various shopping engines demands - feed localization. Les Bonnes Bouilles, Le Panier Bleu, PrixMoinsCher need product listings in French. Kainos and Kaina24 - in Lithuanian.

Localization holds immense value in e-commerce. Businesses utilizing localization make 1.5 times more revenue than those that don't. Stores can present products and services to potential clients in their native language. This personalized approach enhances customer engagement and boosts sales. The majority (76%) of buyers prefer to obtain information in their own language.

In 2022, the sales volume of the global e-commerce market reached $5.5 trillion. The top 100 marketplaces made up 63% of online sales. There are lots of places where online sales happen. These places can be generally divided into comparison sites, marketplaces, and affiliate networks.

Even when people shop offline, 65% check products on price comparison sites. Affiliate marketing has been growing and was valued at $12 billion in 2022. According to eMarketer, in 2023, worldwide e-commerce sales will reach $5.9 trillion. This trend will persist, offering businesses an opportunity to drive growth. The chart below illustrates the tendency.

In a quest for providing Shopify store owners with the best product feed generator the Mulwi app is under constant development. For the last several months this tool for your store has got a number of updates that made it more convenient to use, and more functional.

It has received an updated interface for CSV/TXT product feeds and a more aesthetic feed preview window. Additionally, our app has simplified the configuration process for CDON integrations. It also has received a tool for protecting your product feed from unauthorized access. Lastly, but not least, Mulwi makes international sales easier with the support of Shopify Markets and multiple sources of currency exchange rates.

Dive in the article to get details on this new functionality Mulwi app offers for your product feeds.

When looking up for an additional sales channel for your Shopify store in Europe get to know more about Idealo - a price comparison website based in Germany, which works in Six European countries.

Joining your Shopify store to Idealo has now become easier than ever, thanks to a new partnership between Idealo and Mulwi app.

Selling on Idealo can benefit a store in several ways:

• with millions of users searching for products every day on Idealo, a store can increase its visibility.
• listing products on this platform, a store can tap into its large customer base and potentially attract new customers.
• get higher conversion rates, since Idealo users are often ready to make a purchase. The average session duration in 2023 is 07 minutes 16 seconds, which tells about high interest of users to offerings on this marketplace.
• obtain valuable insights into customer behavior, such as search terms, product preferences, and pricing trends. This information can be used to optimize product listings, pricing strategies, and overall sales performance.

People from Czechia, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia, Bosnia and Herzegovina can become your customers with the help of a product feed file. Using this file you can easily connect your Shopify store to Heureka marketplace, and start selling in these Central and Eastern European countries.

About 30% of merchants who sells online in Central and Eastern Europe expected up to 20% growth in revenue in 2022 compared to 2021.

People from the Nordic region can become your customers with the help of a product feed file. This region is one of the most sparsely populated on the planet, and people from there are accustomed to distance trading. This is one of the reasons why Nordics is considered the second biggest ecommerce market in Europe.

You can easily start selling in Nordic countries by uploading your product catalog to CDON marketplace, which is a popular shopping place for people from Sweden, Denmark, Norway, and Finland. Norway was the country with the highest online shopping reach in 2021, while, Sweden generated the highest e-commerce revenue.

Your existing product feed can bring revenue to your Shopify store if you adapt it to international sales. The exact figure will depend on multiple factors, including the countries you plan to sell in. In some countries, like Australia, the majority of shoppers (64%) buy from foreign sellers, while only 15% of Indian and Japanese shoppers buy outside their country. But in general, up to 40% of online shoppers buy products from sellers in another country. That is your opportunity to greatly increase your shopper base and revenue.

A large audience is vital for any online store, and businesses have to increase their audience number to increase sales. Sales and audience numbers are closely related through the conversion parameter. It shows how many visitors of your store purchased something from you.

The average conversion rate in 2022 is 1.62 percent, which means that if your store has 10 000 visitors/month, you may expect 162 orders/month. If you want 1620 orders/month, you will need at least 100 000 visitors/month.

So if an online store wants to increase its sales, it has to increase its audience. Gaining audience organically is a very hard task, but there is a shortcut: use existing audiences of potential shoppers.

How can a Shopify store quickly increase its audience and, therefore, sales? It can utilize a product feed and ready available audiences of online marketplaces, like Google Shopping, Idealo, Fruugo, TikTok, PriceSpy and dozens of other.

A store can sell one product in a packaging of different quantity. For example, wall paint may be sold in cans of 1, 10 or 20 liters. In such case the product title will be identical as this is one product placed in smaller or bigger wrapping.

You can make such products more informative by placing the quantity in the product title. Customers could be able to understand the difference between identical products more easily.