Wine Searcher is a search engine and a price comparison website with headquarters in New Zealand and the United Kingdom.
With 17.3M wine, beer, and spirit listings, the site gains 240M searches by consumers per year and 5.2M active users per month.
The spirits' catalog comprises whisky, rum, brandy, gin, vodka, etc. The wine offers include red, white, rose, sparkling, and dessert kinds. The shopping engine also offers such food pairings as meats, seafood, cheese, vegetables, and desserts.
Most of the clients come from the United States. Among other countries attracting buyers are the UK, Germany, France, and Australia.
Wine Searcher's audience is 58.42% men and 41.58% women. The largest age group of users are 25 - 34 years old. The main source of traffic for the platform comes from Organic Search, accounting for 73.54% of desktop visits.
Direct traffic is the second largest source, making up 23.03% of the total. The least utilized channel appears to be Display.
Wine Searcher offers an app on Android and IOS platforms. With a mobile-friendly platform, sellers can tap into the growing mobile user base, ensuring their products are accessible to users on smartphones and tablets.
The price comparison provides sellers with valuable analytics and insights, allowing them to make smart choices and optimize their listings.
The shopping engine provides expert assistance and guidance to sellers, helping them optimize their listings and sales strategies. A personal assistant is answering all the questions.
Wine Searcher offers marketing options, such as sponsored listings and featured products, to further promote sellers' offerings. The site also has a News section in the form of a blog where merchants can promote their goods.
Most of wine-searcher.com's social media traffic comes from YouTube, with Reddit and Facebook following closely behind. Businesses can boost their visibility by advertising items through these channels.
Utilize newsletters to communicate with your audience. Send updates about new wine arrivals, special offers, and promotions directly to your subscribers' inboxes. Share wine-tasting tips to keep your subscribers interested.
Start by selecting the Wine Searcher Feed template in the Mulwi Shopify app. Use filters to customize the template to your liking. For instance, choose the necessary items filtering by brand, category, or tag.
Reach more customers by making a catalog that suits different markets. Create feeds for different areas using professional translation services. Weglot, Google Translate, and Shopify Translation apps can be connected to the Mulwi app.
Keep your product feeds safe with a password. Password protection stops unauthorized people from getting to your data. Get help from the Mulwi support team. We can help you make feeds that fit your store. We can also give you expert advice if needed.