220.lv is one of the largest and most popular online marketplaces in Latvia. It originally started as an electronics store and soon grew to also feature home, beauty, and health products. At first 220.lv only sold its own goods, but since 2019 third-party merchants can show their offers on the marketplace too.
220.lv is part of Pigu Hobby Hall (PHH) Group, the largest ecommerce company in the Baltic states and Finland. Apart from this Latvian website, PHH Group also owns three other similar marketplaces: pigu.lt in Lithuania, kaup24.ee in Estonia, and hobbyhall.fi in Finland. Retailers can sell on any of these four regional sites through a unified platform PHH Group Marketplace.
220.lv is equally popular among men and women of all ages. Yet, young people aged 25-34 shop here more often and make up a little more than a quarter of the audience (26.54% to be exact).
Thanks to a single management platform, you can quickly start selling your goods not only on 220.lv but also on its Estonian, Lithuanian, and Finnish sister marketplaces.
220.lv has about 1.5 million visits per month. And if you expand to its three partner sites as well, you'll have an even wider reach with over 11.5 million potential customers.
With the “Fulfillment by Pigu” service, you can store your items in one central 220.lv warehouse and get help from the marketplace in delivering your packages to shoppers.
You'll also have free access to Martailer — a dedicated tool for creating and working with paid advertising campaigns for 220.lv and other marketplaces in the PHH Group.
On 220.lv, you won't worry about transactions or customer questions. These are taken care of by the site's 12 different payment methods and 24/7 support in 5 languages.
220.lv lets you show any number of products in more than 1300 categories. And all you pay in exchange is a set monthly fee and a sales commission based on the offer's category.
Your activity in all four marketplaces belonging to PHH Group, including 220.lv, is managed on one platform called PHH Group Marketplace. To get an account on this platform, you simply need to visit its website and register there by filling out some basic business details.
The platform's team will then review your information and prepare a contract with your personal terms of cooperation. Once you sign this contract, you'll be ready to finish setting up your merchant account and move on to selling.
You can quickly upload your whole catalog of offers at once with a product feed. However, if you decide to compose a feed manually, you will quickly lose the "quick" part here. That's where you need specialized apps like Mulwi.
With our software, you can get a complete feed for 220.lv in just a few clicks. All that's required from you is to select the products that must go in the feed, the Shopify Market with the right prices, and the necessary content language. The rest is done by Mulwi. Optionally, you can personalize the feed's template to fit your needs better.
Mulwi will give you both the feed file and a URL to it. Now, you just need to add this URL to your merchant account to connect Mulwi with 220.lv. As a result, through this link, Mulwi will be able to provide an updated file with your current goods whenever the platform asks for it.
After your goods are uploaded, 220.lv will start showing them to shoppers right away. Your feed will handle automated updates, so you're only left to process new orders, enjoy high sales, and try out the platform's marketing services to increase profit even more.
If you're facing challenges with product feeds, call our support team for help. We can create a custom sales-boosting and success-bringing feed for you at no additional cost.
