AmmoSeek.com is a US search and comparison site for ammunition, reloading components, magazines, and firearms. People come here to find the best quality-price ratio from a wide range of third-party retailers. AmmoSeek has been helping ammo seekers in their search for top gun-related goods since 2010.
The platform’s audience is predominantly male, with only 16.49% of visitors being women. Nevertheless, saving on ammo is a trend for people of any age, as evidenced by the almost even age distribution of AmmoSeek shoppers.
Moreover, looking at the traffic source, one can say that AmmoSeek is well-known in the gun-loving community not due to ads but because of its solid reputation. The proof of this is the fact that an astonishing 97.85% of desktop users come to the platform organically — in other words, through unpaid search results or by directly typing the website into a browser.
About 20 million firearm enthusiasts use the platform every year, ready to transform from ammo seekers into your satisfied customers.
AmmoSeek has a set minimum monthly fee that covers the first 2500 click-throughs to your website. And if you exceed this limit, you can negotiate a new personal payment structure.
If you sell on AmmoSeek using a product feed, one of your deals, such as a discount coupon, can be featured on the platform completely for free.
You can also design and launch custom promotional programs with the AmmoSeek team to drive even more traffic from the platform to your specific products and online store in general.
To become a certified retailer on AmmoSeek, you need an XML product feed. However, creating a feed isn’t as easy as it seems at first glance, as there are many demanding requirements regarding its structure.
For starters, the products in the feed should have an attribute that indicates whether shoppers can currently buy your offer. Or there’s an alternative, easier way: your feed must contain only in-stock products.
Additionally, you have to include every available product of a particular type, not just some selected goods. For example, if you sell guns and ammo, you can’t show on the platform all the ammo and only one or two guns. You’ll need to specify both all ammunition and all guns.
Finally, the biggest challenge you’ll face is the necessity to update your product feed at least every 5 minutes. Obviously, this is nearly impossible to do manually. But it’ll be a breeze with Mulwi.
Our app will help you set up a ready-to-use feed in just a few clicks. You simply configure some basic settings, select which items to add with product filters, and watch Mulwi do the rest. If you also want to personalize the feed a bit, you can freely customize the template as you like.
And here’s the best part: Mulwi handles hosting and instant updates too. You’ll get a permanent feed URL that, when accessed, will automatically take the current info from your Shopify store and generate a fresh file with this data. It’s exactly what AmmoSeek wants.
Once you’ve prepared the feed, confidently head to the AmmoSeek Certified Retailer Program webpage. There, fill out a short application form and don’t forget to provide the product feed URL from Mulwi. After that, all that’s left for you is to wait for the platform’s team to review your request and tell you what to do next.
Having troubles with product feeds? Mulwi’s support team will help you fight them. We can even make a sales-boosting feed tailored for your store at no extra cost.
