AppLovin is a US-based tech company providing end-to-end software and AI solutions for monetizing and scaling mobile apps. With its mobile and CTV marketing suites, advertisers effectively get new customers and make the most of their investments.
Founded in 2012, AppLovin originally focused on helping mobile game developers acquire users and promote their apps more efficiently. The company expanded its vision beyond gaming in 2024 and now drives profitable growth for every business.
Today, AppLovin also offers tailored technologies to e-commerce and direct-to-consumer brands. Retailers use AppLovin’s performance-driven tools to optimize mobile advertising and turn mobile users worldwide into loyal buyers.
AppLovin’s flagship product for merchants is Axon Ads Manager. This self-serve, AI-powered advertising platform delivers targeted mobile ads to the right viewers using machine learning and real-time user behavior analysis, connecting sellers with their ideal consumers at the perfect moment.
AppLovin advertisers can interact with over 1 billion users of the world’s hottest mobile games and apps every day.
With an average ad watch time of 35+ seconds, mobile consumers will fully see your AppLovin promos for certain.
AppLovin shows ads when users relax or have a dopamine hit, evoking a friendly vibe with more likely engagement.
You can cut expenses on copies for AppLovin by reusing your assets that are already successful on social media.
AppLovin promotes you to those who’ll surely buy from you based on their in-app behavior and personal interests.
Personalized ads made with AppLovin’s Axon Dynamic Product Catalog will bring you up to 20% more conversions.
To partner with AppLovin as a retailer, you simply need to apply for their advertising platform on the Axon Ads Manager signup page.
AppLovin’s Axon is an invite-only ecosystem. You must have a referral code from an existing client to access Axon immediately, otherwise you will have to wait for AppLovin to approve your application as a brand-new advertiser.
Once you log in to Axon, you need to finish configuring your account. This includes adding a payment method for your campaign budget and integrating conversion tracking into your online store. Shopify sellers can easily add Axon tracking pixel with a Shopify app.
Merchants can effectively promote large assortments with Axon’s Dynamic Product Catalog. With these ads, AppLovin shows personalized recommendations to users based on data from a CSV product feed.
You can quickly set up a product feed for AppLovin with Mulwi. Our experts will create a custom feed for all your needs at no cost.
Mulwi gives you a feed URL that automatically sends the newest file every day, keeping your AppLovin assets fresh. You just need to use this link as a data source in Axon Catalog Manager. Mulwi updates feeds whenever your Shopify data changes, exactly as AppLovin recommends.
Ready to increase sales from mobile traffic? Contact Mulwi for a perfect AppLovin product feed that’ll deliver the results you’ll love.
