Árukereső.hu has been a Hungarian market-leading price comparison website since 2004. It also operates in Romania (Compari.ro) and Bulgaria (Pazaruvaj.com).
In 2009 the e-commerce company Allegro Group acquired majority ownership in the firm. It is the Eastern European subsidiary of the South African Naspers media empire. In 2016 the Prague Rockaway group bought the Árukereső.hu, the Compari.ro, and the Pazaruvaj.com.
Árukereső.hu has come a long way since listing the first few webshops on its site in 2004. Now, Internet users can choose from thousands of e-shops and millions of offers on Árukereső. Its catalog includes electronics, clothing, sports inventory, cosmetics, gardening supplies, and many more.
Online Comparison Shopping Kft. is an operator of the online platforms arukereso.hu, compari.ro, and pazaruvaj.com. It publishes that the number of active users of its services in Hungary is 6,367,075. In Romania - 4,314,487, and in Bulgaria - 2,936,320 people.
According to the data, Arukereso is a profitable place to display various products.
Arukereso offers sellers several services to boost sales and attract more customers.
Merchants can start tracking the impact of their traffic with the Product Finder. It is a conversion measurement tool. With it the important data is available in one place.
This is an in-house system to simplify your work. There is no need to rely on external analytical interfaces. Sellers can count on reliable information even if they are not available. ROAS (Return on Ad Spend - Revenue Ratio) and conversion data can measure the performance of each day.
Merchants can set bids, and highlight top-performing products to maximize revenue. They can automate their bidding with a Simple Bidding system and save time. Conversion measurement is free of charge.
The Árukereső.hu shopping service promotes products on Google. Offers can appear in Google search so customers can find them anywhere, anytime, and on any device. The website offers discounts to Premium Partners.
With Árukereső.hu CSS, the price per click is 20% better than with Google. The service also enables significant efficiency gains without changing processes, tools, or strategies. Sellers can check its effectiveness with statistics. It is available on the partner portal or in the Google Analytics accounts.
"The Trusted Store Program" boosts trust in online shopping. Customers rate participating stores via a questionnaire. Stores scoring 4.2 or higher get a "trusted store on Compari.ro" logo. Stores can display this logo on their websites. It helps identify areas for improvement and improve service quality.
At the buyers’ request, the site has provided the card payment method. Now stores can increase the number of orders and reduce the number of unpaid orders.
On Árukereső.hu, users download an average of 20 million pages per month, which is a new chance to increase sales.
To register on the Arukereso.hu, you must provide your company data. It includes a company name, tax number, and company registration number. You have to offer a delivery payment method and service within the territory of Hungary. After registration, you can check statistics, and costs, and top up your balance every day. Your daily statistics depend on the processing status. You must provide the list of products you wish to distribute as well.
You need to upload the store product catalog via CSV or XML in the Árukereső specification.
Or you can simplify the task and use the Mulwi app. Create a feed for Arukereso using a preconfigured template. In the application, you have to press the "add feed" button. Then, choose the Arukeroso feed template from the list. The template already meets all the requirements of the marketplace.
Attract more customers by optimizing your product catalog for local markets. The Mulwi app provides translation services. You can use Google Translate, almost any Shopify translation app or Weglot to translate information in your product feed. The localization improves comprehension for international shoppers.
Harness the complete control to generate your product feed according to your needs by editing the feed template. You have the option to duplicate any existing feed as a template or begin with a blank one.
Instead of wasting time on manually configuring the feed, focus on your online store strategy. Set your feed in the way that suits you best to maximize your profits. Thanks to the Mulwi app, you can save time and gross your income faster.
