Searching for new ways to grow your business? Awin will help you not only drive more sales, but also establish strong and meaningful relationships. Find out below how to sell products on Awin and find partners interested in your success.
By selling on Awin as an advertiser, you can reach out to publishers who will gladly promote your products on their resources. In return, you pay a commission on the sales they bring you. It's a win-win for both parties, as you get more sales and pay only for results, while your partners get additional revenue.
Publishers will use your assets to show ads on their resources, such as websites, blogs, social media, and email newsletters. When a visitor clicks on a publisher's ad, they are taken to your store. Awin will track what these users do on your site and whether they buy something from you.
Awin uses a cost-per-action (CPA) model. You will review Awin's tracked data and pay your publisher for the sales they drove. Awin will use the commission rates you've set up in the program. Usually, the commission is calculated as a percentage of the order value. You can also encourage high-performing publishers by offering them custom rates with bigger rewards.
Publishers interested in collaboration can reach out to you through the program page. But you can also search for partners yourself in Awin's Publisher Directory. It has a built-in recommendation tool that will find publishers that share your goals and will benefit you the most. In addition, you can browse Awin's Opportunity Marketplace where publishers present special advertising offers.
Awin has a continuously growing database of over 1 million active publishers, which includes various content creators, media websites and email marketers. And thanks to Awin's high standards, you can be sure that all these publishers are verified and trustworthy.
Those who sell with Awin can utilize established audiences of the affiliates to find more potential customers. Reputable partners from all over the world will help you explore new market segments and solidify your presence in the ones you've already worked with.
By allowing multiple reliable sources to promote your store frequently, more people will remember and trust you. The followers of these sources will also become your promoting assistants, spreading the word about your store and confirming your credibility.
From the ad to checkout, Awin closely monitors every step of your customer's journey. This data and Awin's many reporting tools will let you efficiently analyze your program's performance to see what you're spending on and whether these investments bring profit.
Awin's cost-per-action payment model protects your campaign budget from risky and ineffective expenses that don't generate sales. Unlike with the more traditional pay-per-click advertising, you won't spend on low-quality leads that didn't convert into customers.
Awin's diverse network of trusted affiliates can naturally help your website get more visitors and build authority. Quality backlinks on other top-ranking resources will raise you higher in search results and drive more traffic to your store both from ads and organic searches.
Communication is a big part of Awin. Your first step to selling online on Awin also involves it. To speed up the setup process, prepare information about your website traffic and your company's banking details beforehand.
To get an advertiser's account on the platform, you must reach out to Awin's team. You do that by visiting the Awin sign up page, choosing to join as an advertiser and sending a connection request via a contact form. Note that this form is different for each supported territory. Before you start filling it out, check that Awin's website has correctly detected your location and shows a localized version of the webpage.
Awin usually responds in 1 business day. If your business is eligible, Awin's team of experts will offer you a customized solution. After you settle on your cooperation terms, Awin will create a new account and give you the credentials for it.
You can access your new account through the Awin user interface. We know you can't wait to get products on Awin, but you must first complete your profile. If you don't do it, publishers won't be able to find and reach you.
You should start by adding general information, including your store's logo, description, business sector and contacts. You can also add documents, such as presentations and customer statistics, to tell even more about your brand and its value.
The next extremely important step is to specify your terms and conditions. Outline here everything publishers must know before joining your program. You cannot demand anything that is not stated in this section.
After that, you must add tracking to your Shopify store. This step is crucial too, as tracking lets Awin record your orders and show you which publishers have brought sales.
Finally, you need to upload your advertising creatives and, if necessary, promotional offers. This is also the time when you list products on Awin.
You can sell products on Awin only with a product feed. However, creating one manually is a bad idea. Chances are you'll make mistakes either in the feed structure, product data, or worse, both. Moreover, these efforts will take you long hours. But with our product feed software, you will have a complete, error-free feed in just a few minutes.
We have simplified feed creation with a ready-to-use Awin product feed template. Mulwi will handle all the heavy work for you. All you're left to do is tell what attributes to use and products to include. If you require more than what the template has, you can freely customize it as you want. And with our big toolset, you can tailor every line in your feed to your unique needs.
You can easily get Mulwi from the Shopify app store.
Awin won't accept just any feed. If it doesn't meet the requirements, it won't do. But if you make one with Mulwi, you can sigh with relief. Our Awin feeds satisfy all these rules by default.
Now, let's finally answer your burning question: "How do I get my products on Awin?" You simply need to upload the feed to your advertiser profile. If you do that via the link from Mulwi and turn on updates, your file will always have the freshest information right from your store. Once your feed gets the green light on the health check, Awin will start showing it to your publishers.
Fantastic! Your program's all set. It's time to get in touch with your first affiliates.
Establishing new partnerships is definitely the most exciting part of your Awin journey. But your success heavily depends on your approach.
You can choose a passive strategy and just wait for publishers to contact you first. This might work for recognizable top brands. If your brand isn't well-known or niche, you can lose a lot of time and get poor results.
You can also go the other way and look for candidates yourself. Awin created a Publisher Directory where you can actively search for the right fit. You can also browse through the Opportunity Marketplace if you're more interested in finding specific offers.
Our long-lasting partnership with Awin has helped us develop a simple yet powerful feed creation experience. Mulwi's optimized Awin template includes all the recommended attributes that will help your products shine bright. And our advanced category mapping will accurately translate your product hierarchy into Awin's language. You only need to spend a few minutes selecting what information from the store to use.
With Mulwi, your product feeds will always be a win on Awin.
It’s time to see the Mulwi app in action.
Our expert will be glad to help you learn how the app can benefit your business.