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How to sell on
Awin

Searching for new ways to grow your business? Awin will help you not only drive more sales, but also establish strong and meaningful relationships. Find out below how to sell products on Awin and find partners interested in your success.

What is Awin?

What is Awin
Awin is an affiliate marketing platform that facilitates interaction between advertisers and publishers (also known as sellers and affiliates respectively). It is one of the largest affiliate networks that connects more than 30,000 advertisers and over 1 million publishers worldwide.

By selling on Awin as an advertiser, you can reach out to publishers who will gladly promote your products on their resources. In return, you pay a commission on the sales they bring you. It's a win-win for both parties, as you get more sales and pay only for results, while your partners get additional revenue.

How does Awin work?

How Awin works
To sell products on Awin, advertisers must create an affiliate program. This is a page that lets publishers discover your brand, goals and terms of work. The affiliate program also includes promotional assets, such as banners, texts, and product feeds. Only those publishers with whom you choose to partner will see your assets.

Publishers will use your assets to show ads on their resources, such as websites, blogs, social media, and email newsletters. When a visitor clicks on a publisher's ad, they are taken to your store. Awin will track what these users do on your site and whether they buy something from you.

Awin overview

Awin uses a cost-per-action (CPA) model. You will review Awin's tracked data and pay your publisher for the sales they drove. Awin will use the commission rates you've set up in the program. Usually, the commission is calculated as a percentage of the order value. You can also encourage high-performing publishers by offering them custom rates with bigger rewards.

Publishers interested in collaboration can reach out to you through the program page. But you can also search for partners yourself in Awin's Publisher Directory. It has a built-in recommendation tool that will find publishers that share your goals and will benefit you the most. In addition, you can browse Awin's Opportunity Marketplace where publishers present special advertising offers.

Awin offers

Benefits of using Awin

1. Vast pool of affiliates

Awin has a continuously growing database of over 1 million active publishers, which includes various content creators, media websites and email marketers. And thanks to Awin's high standards, you can be sure that all these publishers are verified and trustworthy.

2. New audience

Those who sell with Awin can utilize established audiences of the affiliates to find more potential customers. Reputable partners from all over the world will help you explore new market segments and solidify your presence in the ones you've already worked with.

3. Brand awareness

By allowing multiple reliable sources to promote your store frequently, more people will remember and trust you. The followers of these sources will also become your promoting assistants, spreading the word about your store and confirming your credibility.

4. Advanced tracking

From the ad to checkout, Awin closely monitors every step of your customer's journey. This data and Awin's many reporting tools will let you efficiently analyze your program's performance to see what you're spending on and whether these investments bring profit.

5. Payment for results

Awin's cost-per-action payment model protects your campaign budget from risky and ineffective expenses that don't generate sales. Unlike with the more traditional pay-per-click advertising, you won't spend on low-quality leads that didn't convert into customers.

6. Increased SEO rankings

Awin's diverse network of trusted affiliates can naturally help your website get more visitors and build authority. Quality backlinks on other top-ranking resources will raise you higher in search results and drive more traffic to your store both from ads and organic searches.

How to start selling on Awin

How to start selling on Awin
You can sell on Awin only if you have a website and customers can buy your products on it.

Send a request to sign up on Awin

Communication is a big part of Awin. Your first step to selling online on Awin also involves it. To speed up the setup process, prepare information about your website traffic and your company's banking details beforehand.

To get an advertiser's account on the platform, you must reach out to Awin's team. You do that by visiting the Awin sign up page, choosing to join as an advertiser and sending a connection request via a contact form. Note that this form is different for each supported territory. Before you start filling it out, check that Awin's website has correctly detected your location and shows a localized version of the webpage.

Awin usually responds in 1 business day. If your business is eligible, Awin's team of experts will offer you a customized solution. After you settle on your cooperation terms, Awin will create a new account and give you the credentials for it.

Set up your Awin affiliate program page

You can access your new account through the Awin user interface. We know you can't wait to get products on Awin, but you must first complete your profile. If you don't do it, publishers won't be able to find and reach you.

You should start by adding general information, including your store's logo, description, business sector and contacts. You can also add documents, such as presentations and customer statistics, to tell even more about your brand and its value.

The next extremely important step is to specify your terms and conditions. Outline here everything publishers must know before joining your program. You cannot demand anything that is not stated in this section.

After that, you must add tracking to your Shopify store. This step is crucial too, as tracking lets Awin record your orders and show you which publishers have brought sales.

Finally, you need to upload your advertising creatives and, if necessary, promotional offers. This is also the time when you list products on Awin.

Install the Mulwi feed app to create an Awin feed

You can sell products on Awin only with a product feed. However, creating one manually is a bad idea. Chances are you'll make mistakes either in the feed structure, product data, or worse, both. Moreover, these efforts will take you long hours. But with our product feed software, you will have a complete, error-free feed in just a few minutes.

We have simplified feed creation with a ready-to-use Awin product feed template. Mulwi will handle all the heavy work for you. All you're left to do is tell what attributes to use and products to include. If you require more than what the template has, you can freely customize it as you want. And with our big toolset, you can tailor every line in your feed to your unique needs.

You can easily get Mulwi from the Shopify app store.

Set up and connect the feed with Awin

Awin won't accept just any feed. If it doesn't meet the requirements, it won't do. But if you make one with Mulwi, you can sigh with relief. Our Awin feeds satisfy all these rules by default.

Now, let's finally answer your burning question: "How do I get my products on Awin?" You simply need to upload the feed to your advertiser profile. If you do that via the link from Mulwi and turn on updates, your file will always have the freshest information right from your store. Once your feed gets the green light on the health check, Awin will start showing it to your publishers.

Fantastic! Your program's all set. It's time to get in touch with your first affiliates.

Find Awin affiliates

Establishing new partnerships is definitely the most exciting part of your Awin journey. But your success heavily depends on your approach.

You can choose a passive strategy and just wait for publishers to contact you first. This might work for recognizable top brands. If your brand isn't well-known or niche, you can lose a lot of time and get poor results.

You can also go the other way and look for candidates yourself. Awin created a Publisher Directory where you can actively search for the right fit. You can also browse through the Opportunity Marketplace if you're more interested in finding specific offers.

What is Shopify feed for Awin and how to create one?

Shopify feed for Awin
A Shopify product feed is a text file that represents what your store sells. You use it to show your products on various sales channels. It's a reliable single source of information that can be easily updated and distributed. But a good feed is not just a list of your offers. It's also a tool for attracting more customers and sales.

Our long-lasting partnership with Awin has helped us develop a simple yet powerful feed creation experience. Mulwi's optimized Awin template includes all the recommended attributes that will help your products shine bright. And our advanced category mapping will accurately translate your product hierarchy into Awin's language. You only need to spend a few minutes selecting what information from the store to use.

Awin product feed template

With Mulwi, your product feeds will always be a win on Awin.

Best practices for selling on Awin

Best practices for selling on Awin
Want to become an affiliate marketing master? These tested strategies help advertisers from all over the world sell successfully on Awin:
  • Update your product feeds regularly, ideally every day.
  • Make sure that your ad assets are always fresh, especially during peak seasons.
  • Create separate programs for each market where you sell.
  • Work more closely with a few high-achieving partners than with many underperforming ones.
  • Provide onboarding materials that show your new publishers how to sell your products in Awin.
  • Respond quickly and honestly to all publishers, even those with whom you don't plan to work.
  • Reward publishers that show good results with positive feedback and special offers.
  • Constantly monitor your performance with the help of Awin's analytics tools.

Frequently asked questions

How do I sign up for Awin?

What is the cost-per-action (CPA) model?

How do I find good publishers on Awin?

Do I need a website to sell on Awin?

How do I update my Awin product feed?

What should I include in my terms and conditions?

How do I add tracking to my Shopify store?

Can I have multiple affiliate programs on Awin?

Our customers speak of us

Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

Beewise

Beewise

Netherlands

Maxstore.no

The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!

Maxstore.no

Maxstore.no

Norway

Petopy Shop

Great app, great support by the team. Do not hesitate to use it if you need Xml export like us. Works perfectly!

Thank you Mulwi.

Petopy Shop

Petopy Shop

Turkey

Olivia & Kate

Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one

Olivia & Kate

Olivia & Kate

Netherlands

Shishi Chérie

Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!

Shishi Chérie

Shishi Chérie

Germany

PetPost

Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!

PetPost

PetPost

Australia

Ciabalù

Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.

Ciabalù

Ciabalù

Italy

Hypeone

Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

Hypeone

Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

K and L Wines

K and L Wines

United Kingdom

Furnhouse ApS

Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended

Furnhouse ApS

Furnhouse ApS

Denmark

Beauty Outlet

Fast service responce, great app.

I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.

Pandera

Romania

Meaco (U.K.) Limited

Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.

Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.

Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

City Jeans

USA

Ottoman Hands

Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.

Ottoman Hands

United Kingdom

Model Secrets

I was very happy with the support I received setting up our product feed on AWIN.

Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

cadde374

Turkey

InnoviTechie

WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING

InnoviTechie

Greece

Time Resistance

The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!

Time Resistance

Lithuania

Chef Bruni

I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.

Chef Bruni

Slovenia

FINDRA Clothing

Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!

FINDRA Clothing

United Kingdom

WULF BELTTON

Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!

WULF BELTTON

Sweden

JACK & JONES Thessaloniki/Larissa

I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.

JACK & JONES Thessaloniki/Larissa

Greece

Living Simply House

It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.

Living Simply House

United Kingdom

ParrishLA

We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

ParrishLA

USA

Unlimited Stories

I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.

Unlimited Stories

Sweden

Decords

One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com

Decords

Estonia

La La Land Store

We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.

La La Land Store

Portugal

GGV Eyewear

Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.

GGV Eyewear

UK

Shaping new tomorrow Denmark

We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.

JANIMARE

Germany

ArenaMarkt

They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!

ArenaMarkt

Greece

Reisenthel Singapore

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Reisenthel Singapore

Singapore

Ascopharm

We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.

Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.

Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything

IEWAREHOUSE

Ireland

Lilla Orangeriet

Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.

Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Independent app rating on Shopify.
400+ reviews with 5 star rating
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