Biano is a Czech comparison platform for furniture and home decoration items. It was established in 2015 and, apart from the Czech Republic, currently operates in Slovakia, the Netherlands, Romania, Hungary, Bulgaria, Greece, Italy, Portugal, and Brazil.
Presenting over 6 million products from 3300+ e-stores, Biano supports shoppers at every stage of their buying journey – from forming an intention to leaving post-purchase reviews.
Biano is equipped with innovative artificial intelligence tools and remarketing tactics that recommend users the perfect products at the ideal moment. The platform also has a visual search feature, allowing shoppers to look for products using images or photos.
But Biano isn't just a place to discover products. It's also a community of creative minds seeking inspiration. With the Biano Studio tool, users can express their ideas and make custom designs from products offered on the platform. Shoppers can then browse these creations and buy the featured items.
Biano's audience consists of 54.33% female and 45.67% male visitors, and around 32.33% of desktop traffic comes from organic search.
Around 10 million people visit Biano each month, generating sales worth approximately 12 million euros
You can list your products on Biano for free. You will only pay for visitors who click through to your store from the platform
Biano's algorithms adjust your cost-per-click bids based on the likelihood of a viewer making a purchase. As a result, you'll have less unprofitable expenses and more higher-quality traffic
You can get better conversion rates thanks to a Biano Pixel. This tool collects data about your visitors, which Biano then uses to recommend your relevant products to interested users
With the Biano Star feature, you can gather and respond to customer reviews. Positive feedback helps build trust in your brand and push your offers higher in Biano's
Once you integrate the Biano Star, you'll also receive a Biano badge. You can add it to your website to display your Biano rating, prove your reliability and increase customer confidence.
Sellers can join Biano for free by registering on the platform's website. During the registration process, you'll also be asked for your payment information.
Once you get a merchant's account, you will next need to connect Biano Pixel to your website. This allows Biano to optimize its targeting according to customer preferences. If you have a Google Analytics campaign, you can also link it to Biano as a backup data source.
Afterward, you should top up your account balance. You can enable automatic top-ups to ensure that Biano always shows your products and you never miss new orders.
Finally, you will need to get a product feed. You will use it to upload information about your items on Biano. The platform accepts feeds in XML format.
We recommend using the Biano Shopify Feed template from Mulwi. Our template already meets all the platform's requirements. Still, you can freely customize it to suit your business needs, as long as the changes don't contradict Biano's feed specifications.
Mulwi also hosts your feed, so you can connect it to Biano by simply providing its URL. When you upload a new feed for the first time, it may take several days for Biano to process it and correctly categorize your products. After that, Biano will automatically begin displaying your offers.
If you encounter any issues with product feeds, reach out to the Mulwi support team. We will gladly help you craft a perfect feed.
