Buscape is Brazil’s oldest and most popular price comparison site. Its name, derived from “busca” (to search), perfectly captures its mission: to help everyone easily find the best deals in one place. Today, Buscape acts as a shopping assistant with various additional services, such as an online marketplace and a cashback feature.
Launched in 1999, Buscape quickly grew from a Brazilian e-commerce pioneer into the leading price comparator in the entire Latin America. Together with partner sites Zoom and Bondfaro, Buscape is part of the Mosaico group, owned by Banco PAN since 2021.
Buscape's catalog features millions of offers from 8,500+ local stores, primarily specializing in consumer electronics and household appliances. Shoppers can also find here items from other common categories, such as beauty & health products, furniture, home decor, sports & leisure goods, toys, fashion, pet supplies, and even industrial equipment.
Men come to Buscape a bit more often than women (58% and 42% of visitors, respectively). The platform remains a big hit among young shoppers, with Gen Z and Millennials accounting for around 46% of the total traffic. In fact, Millennials alone make up over a quarter of all Buscape users.
Big name in Brazilian e-commerce for 25+ years, Buscape is the #1 price comparison site in Brazil. Every local retailer that wants to effectively grow in the country should sell through this trusted household portal.
More than 10 million registered users regularly search for the best deals at Buscape. Its desktop website sees over 30 million visits each month, while its Android and iOS apps boast a total of 10+ million downloads.
As a Buscape advertiser, you’re charged only for visitors redirected to your store on a CPC (cost-per-click) basis. If you’re using the marketplace model, you instead pay a commission on sales made through Buscape.
Buscape can promote your special offers in premium spaces everywhere across the platform. You can also entice people to buy specifically from you by giving out insider discount coupons to those coming from Buscape.
Marketplace merchants join the Buscape Cashback program at no extra cost. Thanks to it, your customers are likely to return often and purchase again from your store, usually with a bigger order value than before.
Buscape was the one who introduced Consumer Day into the Brazilian retail calendar. This massive sale in March has now become the second highest-grossing event in the regional market, surpassed only by Black Friday.
Retailers interested in selling on Buscape must meet the following criteria:
To display your products on Buscape, you first need to submit a partner application to Mosaico, Buscape’s parent company. Mosaico’s staff will then review your request and rigorously analyze your store to make sure you satisfy all the requirements.
After Buscape approves you, its New Business Executives will get back to you via email. These representatives will negotiate partnership terms with you, handle contract signing, and guide you through the account activation process.
You manage your seller activity on Buscape in Mosaico's Central do Lojista (Merchant Center). The portal’s Sales and Operations team will give you the credentials to it as soon as your onboarding is completed.
Buscape loads your catalog details from an XML product feed. The platform requires you to host this file on an HTTP or FTP/SFTP server and update its data multiple times a day. Meeting all these rules won’t be a problem with a dedicated feed management tool.
Mulwi’s experts can set up a Buscape feed absolutely for free. Our optimized feed includes everything shoppers want to know about your offers and does even more. With Mulwi, your goods on Buscape will be irresistible for Brazilians to pass by without buying them.
Mulwi supports all feed upload methods that Buscape uses. On top of that, our app will automatically send Buscape an up-to-date file as often as necessary, regardless of whether your feed’s connected over HTTP or FTP/SFTP. Super convenient, isn’t it?
Your items will go live on Buscape after your product feed is validated and processed. Mulwi will keep your listings fresh on its own, while you fully focus on your store and greeting new visitors coming from Buscape.
So, ready to get more customers in Brazil? Then contact Mulwi today to claim your custom sales-boosting feed for Buscape.
