Reach new prestigious buyers in an elite watch market with a Shopify Chrono24 Feed.
Chrono24 is the world’s most popular online marketplace for luxury watches. Here, over 25,000 private individuals and professional dealers securely sell their legendary pieces to watch lovers of any level, whether a novice collector, an avid aficionado, or simply a fashionista who values a fine watch.
Chrono24 began in 2003 as a side project by a group of watch fans. Since then, the marketplace has grown into the go-to platform for luxury watch enthusiasts worldwide, gathering under one roof all kinds of new and pre-owned watch factory diamonds, from modern innovations to vintage rarities.
Chrono24’s catalog features 500,000+ exquisite timepieces from over 500 big players in the industry. Customers can find inside the legacies from Swiss kings like Rolex, Patek Philippe, Audemars Piguet, Cartier, and Omega, as well as jewels from makers outside Switzerland like Panerai, A. Lange & Söhne, Grönefeld, Bremont, and Grand Seiko.
Beyond trading wristwear, Chrono24 also helps its users keep track of what’s currently on the dial in the watch community. For example, its ChronoPulse index shows investors the price trends on the secondary watch market, while the Chrono24 Magazine publishes many handy guides, overviews, reports, and articles on different watch-related topics.
Every month, over 9 million people track down watches on Chrono24’s desktop site, and 6.5 million more hunt for luxuries through its mobile apps. For you, this means a total of 15M+ potential customers from 150+ countries.
Built specifically for watch fans, Chrono24 is considered the most trusted marketplace in the niche. It has facilitated over 1.6M successful sales worldwide, with a dedicated Quality & Security team protecting users from fraud.
Expert watchmakers verify the authenticity of every item you list on Chrono24, guaranteeing that you’re a reliable seller. Your customers can also leave positive reviews on the platform to solidify your credibility even further.
Chrono24’s free Trusted Checkout service can safely handle all transactions for you. Customers pay into an escrow account before you deliver their order, and after they confirm the receipt, you receive the money within 7 days.
Chrono24 automatically translates your listings into 22 languages, with no extra effort on your part. Thanks to this, you can easily sell to watch lovers anywhere across the globe, as long as you can ship your goods to them.
Chrono24 charges partner sellers solely a small monthly fee and a fair commission on completed sales. The membership package auto-adjusts based on the number and features of your listings, so you only pay for what you need.
Chrono24 can increase your on-site brand awareness through several display advertising options. These ads let you book top placements in the marketplace’s search results, watch brand pages, and curated thematic categories.
Sellers can do business on Chrono24 through a desktop Market Portal or a dedicated mobile app. Both platforms give you access to tools like order management, direct negotiation with customers, buyer insights and many more.
Sellers who want to join Chrono24 as professional dealers must tick all the boxes in a rigorous set of standards:
To get started on Chrono24, head over to the dealer registration page and follow the onboarding wizard to sign up. Note that the signup process is different for each regional Chrono24 site. Therefore, before you begin filling out any forms, be sure to check that Chrono24 has correctly detected your location and shows the right localized website.
After you create a new dealer account on Chrono24, the marketplace’s team will verify your information for trustworthiness and activate your profile. You might also need to send some additional documents at this stage, such as proof of address and trade register excerpt, so keep your inbox open to see and resolve inquiries in time.
Once your Chrono24 dealer account is up, you should immediately log in to it from the marketplace’s main webpage and finish setting up your business profile. This includes completing your store details and, of course, listing watches for sale.
Chrono24 recommends importing data on your watches using a private product feed. We couldn’t agree more: this method is the most reliable and efficient because the feeds accurately upload your whole inventory at once. The platform has many complex rules regarding feed configuration, which is why you should consider letting the professionals arrange a feed for you.
Mulwi’s specialists can create a product feed for any needs at no charge. Just send us a request, and we’ll wind up a Chrono24 feed, fine-tuned to your catalog and fully compliant with the marketplace’s guidelines, in our feed management app. Our software can even protect your feed with a password, adding an extra security layer that guards from unauthorized access.
The Mulwi app gives you both a feed file and a permanent URL to it. Simply share this feed URL with your Chrono24 integration manager, and they’ll connect it to your dealer account for you. From then on, Mulwi will automatically update your listings on Chrono24 every day, saving you from having to upload the latest offers by hand.
When your Chrono24 store is ready to clock in on the marketplace, ask your personal contact to perform a final review of your account and publish your profile. One successful verification later, your listings will go live on Chrono24, and it’ll finally be the moment to find buyers for your watches and make new sales.
We know that selling on Chrono24 takes time and may come with complications. If you ever need assistance with product feeds, Mulwi’s support will gladly help you craft feeds that go like clockwork and bring you success.
It’s time to see the Mulwi app in action.
Our expert will be glad to help you learn how the app can benefit your business.