Connexity is a US-based performance marketing service provider that helps online retailers from Europe and America get more customers and sales. The company will create, manage and optimize custom advertising campaigns for you, showing ads with your offers across its vast network, while you only specify your goals, budget, and products to promote.
Connexity works on a pay-per-click model, meaning you're only charged when a viewer interacts with your ad. The platform will dynamically change your bids so you stay competitive and attract many hard-to-find, high-intent shoppers at the lowest possible price.
Founded in 1996, Connexity started as an operator of comparison shopping websites, such as Bizrate.com, Become.com and Shopzilla. Since then, it has evolved to also focus on generating incremental sales for retailers through performance marketing channels. In 2021, Connexity became a part of a big digital marketing company Taboola.
Some of the well-known businesses that advertise with Connexity include Walmart, Target, Sam's Club, Victoria's Secret, Michael Kors, Petco, Office Depot, 1-800-Flowers.com, Etsy, Wayfair, and Bombas.
Connexity has no membership or listing fees. Every dollar you deposit goes directly toward driving leads to your website on a cost-per-click basis.
Your campaigns are fully managed by Connexity's seasoned experts. They'll monitor your ads 24/7 and ensure that your investments pay off generously.
Thanks to its advanced SmartPricing systems, Connexity can continuously optimize your bids to get the most high-quality traffic within your budget.
Connexity will promote your products through premier influencers, shopping search engines, commerce content sites, and even buy now, pay later apps.
Before you begin using Connexity, you first must clearly establish your goals. Think about the key performance indicators (KPIs) that matter to you most, such as ROAS, ROI, Cost of Sale, or other metrics. Understanding your KPIs helps Connexity build an effective strategy for reaching your definition of success.
Once you have your goals determined, head on to the Connexity website and choose to get started as a retailer. You will need to fill out a brief registration form with some basic business and contact details, as well as the objectives that you've chosen earlier. Shortly after you will be emailed the credentials to access Connexity's Merchant Portal. Later you'll mostly use this portal to see your results, but now you also need to configure a few things here.
First and foremost, you have to add a unified ecommerce pixel. It is a code fragment that records how visitors interact with your site and helps Connexity better optimize your marketing campaigns. Next, you should set up attribution data input. This is another crucial source of insights for Connexity because it shows the conversions that the advertising campaigns generate. And finally, you must upload the items you want to promote using a product feed.
You can submit a feed to Connexity only over an FTP connection. We get you: figuring out product feeds and FTP sounds quite complicated. Mulwi can help you resolve both problems once and for all, in just a few minutes.
Mulwi makes feed management an intuitive set-and-forget process. Our team can create a personal Connexity product feed for your store at no extra cost. The feed will already be optimized for top performance, but you can also customize it to your liking.
The best news is that Mulwi turns the complex FTP part into a simple one-time setup too. You just copy the connection details from your merchant account into Mulwi, specify how often to send a new feed, and enjoy the result. Yes, you've read that right: our app will automatically take the latest info from your store and send an updated product feed to Connexity. Your listings will always be fresh, while you have more time to focus on your growth.
You're now only a step away from launching your Connexity campaigns! All that remains is to top up your account and inform the platform's support team that you're ready to go. From this moment on, Connexity will handle the rest and start promoting your goods.
We understand well that preparing a product feed for Connexity might be challenging. But if you use Mulwi, you'll have a perfect feed in no time and with minimal effort.
