Cool Blue Shopify Feed - Sell On Cool Blue marketplace

Drive sales by presenting products on Cool Blue via a product feed

Cool Blue mulwi shopify product feed

What is Cool Blue

Cool Blue is a fast-growing e-commerce company. It operates 22 physical stores in the Netherlands, Belgium, and Germany. Since its beginning in 1999, the Cool Blue website has united 350 online stores.

Merchants can sell a large variety of categories on the platform. Users may find electronics, fashion, travel, kitchen, garden, and other products here.

The site attracts customers from Australia, the UK, and the USA. Its audience is 63.11% male and 36.89% female. The largest age group of clients is 25 - 34-year-olds (Desktop).

Electronics is the main category of interest among buyers. Cool Blue gets most of its social media traffic from YouTube, Whatsapp, and Reddit.

Advantages for Cool Blue merchants

Cool Blue offers various marketing and promotional opportunities to sellers. Take advantage of sponsored listings, targeted advertising, and special deals. The platform helps to boost your product visibility and attract more customers.

The site provides dedicated support for marketplace sellers. The site ensures help from onboarding to addressing technical issues. You can rely on their support team to help you navigate the platform.

Get to know more about your sales performance, customer behavior, and market trends. Cool Blue provides analytics and insights into your account. This data will help you to make data-driven decisions for optimal results.

Selling on Cool Blue can increase your brand exposure and build brand recognition. As customers browse the marketplace, they will come across your products. Thus, you can establish your brand's presence and credibility.

Community and networking

Engage with other sellers, share insights, and collaborate. Communication fosters a supportive network that can contribute to your business's success.

Secure transactions

You can conduct business without worries. Cool Blue has got trusted payment gateways and strong fraud prevention measures.

How to sell on Cool Blue

To cooperate with Cool Blue, register your business account on the website. The platform manager will contact you for further details. It would be best to have a product feed for the connection.

Access the Cool Blue Shopify Feed template within the Mulwi app. It saves you valuable time and effort while ensuring compliance with platform requirements. Customize the template further using filters to meet your specific needs.

Optimize your delivery process and save costs by selling products from designated warehouses. Choose to sell items from the closest stock location to reduce shipping expenses. When generating your product feed, identify the appropriate stock location, streamlining your operations.

The Mulwi support team is ready to help you with any questions or issues related to your product feeds. Reach out to us for effective solutions tailored to your store's requirements.

Our customers speak for us

Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
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Flowers & Plants Co United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
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Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
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Devola United Kingdom
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup. For example, the internal business logic we use to denote availability is quite complex, and I have been able to use custom liquid coding to translate this back into the exact specification needed to pass this data into Google Merchant Centre—this was simply not possible in our old setups.

Also features SFTP upload capabilities to ensure feeds are up-to-date. The developer of this app is also highly responsive to support or new feature requests. For example, the app did not originally support pulling through the inventory policy data field which I required—one support ticket and an hour later, this feature was launched.

I would highly recommend for anybody looking to get a robust, reliable, customisable solution for sending Shopify data out to places such as Google Merchant Centre, Facebook etc!
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ParrishLA USA
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites