DBA is the largest online marketplace in Denmark for new and used products. Both private individuals and professional salespeople can buy and sell here almost anything between heaven and earth, in all shapes, sizes, and prices. DBA is part of Vend (formerly Schibsted Marketplaces), a media group operating six well-known Nordic marketplaces.
The name DBA stands for “Den Blå Avis” (Danish for “The Blue Newspaper”) and references the platform’s origin as a blue-colored newspaper. The first issue of DBA was published in 1981, and the eponymous online marketplace was born in 1995 as an extension of the physical paper. Since 2014, DBA has gone fully digital.
DBA’s extraordinary catalog has hundreds of popular consumer categories in sectors like house & garden, health, beauty, hobbies, leisure, family, technology, pet supplies and more. There are also many unconventional deals on the marketplace, such as luxury and vintage items, collectables, vehicles, industrial machinery, and even living animals.
For e-commerce stores, the marketplace offers a DBA Boost service. With it, businesses can sell as many products as they want, build a strong brand image on a dedicated company profile, and stand out among competitors using a suite of advertising tools.
Every month, over 1.5 million Danes search for hidden gems to buy at DBA, either from its desktop site or mobile apps. By listing your treasures on the platform, you will easily turn these eager buyers into happy paying customers.
To help pick the right advertising niche, DBA has compiled 10 audience segments based on the buying habits and demographics of 3 million users. Using this categorization, you will always show your ads to their intended viewers.
People trade at DBA literally everything and mostly don’t tie to specific brands. Thanks to such a variety, DBA is an attractive marketing channel for sellers of any scale, from small local shops to large international retailers.
DBA’s Fiks færdig service unifies payment and shipping in one secure solution. You get the delivery details without having to contact the buyer directly and automatically receive the money once the order is picked up and approved.
You can prolong the lives of gently pre-loved items by reselling them at DBA. This contribution to a greener lifestyle not only minimizes your negative impact on the planet but also makes you more appealing to eco-conscious consumers.
DBA can feature your items in articles and recycling stories for its blog section, as well as highlight your special goods all over the marketplace. Your products on DBA also benefit from the site’s visibility on Google by default.
You can quickly get your entire inventory on DBA using the DBA Boost Connect extension. With it, the platform will automatically take the data you provide and create a listing for each of your items, so you won’t have to make and maintain individual entries manually.
To integrate with DBA Boost Connect, you need a product feed — a text file with your product info in an exchange-friendly format. DBA requires the feed to be available 24/7 at a link address and have the same data structure as for Google Shopping or PriceRunner. Meeting all these rules will be a breeze if you use a dedicated feed management tool such as Mulwi.
The Mulwi app has preconfigured templates for both Google Shopping and PriceRunner. You just fill out the one you like more, and our app takes care of all the technical details for you. You can freely customize these templates if you want to better align them with your needs.
Mulwi also includes free hosting for all product feeds. The permanent feed URL from Mulwi lets DBA download your feed whenever necessary. What’s more, when DBA accesses this link, our app automatically generates for it a new, up-to-date file with your current catalog, thus keeping your goods on the marketplace in full sync with the ones in your Shopify store.
With a product feed ready, you can now start selling on DBA super easily. Simply send a connection request to the platform’s strategic advisors at [email protected] and specify your company name, contacts, and URL to a product feed. DBA’s representative will soon get back to you to negotiate your cooperation terms and guide you through the onboarding process.
A high-quality product feed is the secret to efficient and successful selling on DBA.dk. And with the Mulwi app, you’ll create an ideal profit-attracting feed in no time and with hardly any effort.
