Debenhams.com is the revitalisation of the eponymous leading British department store chain. After the original company was liquidated in 2020, Boohoo (now Debenhams Group) bought out the Debenhams brand and relaunched its website in 2021.
Debenhams now operates as an online marketplace. Third-party retailers can freely join this platform to sell here their fashion, beauty, and homeware products. Supporting sustainability, Debenhams also lets luxury labels resell pre-loved clothing, accessories, and jewellery in good condition.
Debenhams is the most popular among shoppers aged 25–34, who make up a solid 25% of all visitors. Around two-thirds of buyers at Debenhams are women (65%, to be exact). The company’s big name helps it run effective paid campaigns that bring even more traffic than organic searches.
More than 15,000 ecommerce brands boost their sales with Debenhams every day. If you want to grow your reach and presence in the UK, then this renowned shop is definitely a must-have sales channel for you.
The UK’s viral heritage name since 1778, Debenhams has 98% brand recognition. The marketplace’s reputation will positively fuel yours, bringing you many confident buyers.
Debenhams takes care of processing payments and customer inquiries. You only need to think about striking product presentation, first-class service, and fast shipping.
Over 19 million British people regularly shop for chic lifestyle products at Debenhams. By listing your items here, you turn these trend seekers into your potential customers.
You'll worry less about delivering orders with the "Delivered by Debenhams" service. You ship parcels to an intermediary warehouse, and Debenhams takes over from there.
60% of customers who bought on Debenhams once shortly come back for more shopping. This loyal community will give you a stable flow of new profitable orders.
Debenhams can boost your goods in its “The Debrief” blog, e-newsletter, and lively social media. Imagine how much traffic a promo from a historic legend will drive you.
To sell on Debenhams, you must own a UK-registered legal entity and a UK bank account, plus sign a minimum 6-month contract.
Joining Debenhams is super straightforward: you simply need to complete its seller registration form.
Debenhams’ sales team will review your application and reach out within 1 working day. Since Debenhams is a closed marketplace, each new seller undergoes a thorough check and enters into a partnership agreement.
Debenhams is a Mirakl-based platform, which means that you manage all your activity there via the Mirakl Connect service. The company's tech assistant will help you finish your store onboarding. This also includes uploading products to Debenhams using a product feed.
Our experts at Mulwi can set up a Debenhams product feed for you at no cost. Just send us a request, and we’ll quickly configure you a Mirakl-compliant feed, plus custom-fit it to your store structure and individual needs.
You connect a product feed to Debenhams in your Mirakl Connect account. If you do so via URL from Mulwi, you’ll make product updates a lot easier. In this case, Mulwi automatically sends Mirakl a fresh file whenever needed, and your offers on Debenhams are always up to date.
Ready to get your Debenhams launch done properly? Speak to the Mulwi team and we’ll build you a proper Debenhams feed that delivers.
