Empik is one of the largest and most popular retail chains in Poland. Founded way back in 1948, it originally started out as KMPiK, a network of bookstores and community reading rooms with foreign press, music, and films. During the 1990s, KMPiK transformed into Empik and became a pioneer of Polish e-commerce.
Since its rebranding, Empik has grown nationwide as a strong omnichannel seller, while its catalog began to include much more than just media. Today, in addition to books, music and movies, Empik also offers electronics, health & beauty items, stationery, sports equipment, home & garden goods, fashion, and virtually everything else.
Besides hundreds of physical stores across Poland, Empik also operates EmpikPlace, an online marketplace that features all kinds of products from both Empik and third-party retailers. Selling here is a fantastic opportunity to take advantage of Empik’s popularity and draw in lots of new customers.
Empik.com has an almost equal split between male and female visitors, over half of whom (around 60%, to be exact) are young adults under 45. About 68% of desktop shoppers end up on the marketplace organically, and another almost 18% arrive here through Empik’s strong paid campaigns.
More than 35 million Poles shop on Empik’s online marketplace every month, making it a perfect place for sellers who want to increase their customer base in the country.
Backed by 75+ years of consumer trust, nationwide presence and cultural impact, Empik firmly stands as Poland’s most recognized retail brand and top 5 e-commerce platform.
In addition to a traditional online marketplace, Empik also has a series of mobile apps that attract another 7 million buyers and are Poland’s highest-rated shopping apps.
New Empik partner sellers get a welcome package with 0% commissions for up to 3 months, free access to the Empik Premium program, and a discount voucher for Empik Ads.
By providing pickup from any of 350 offline Empik stores as one of the options to collect orders, you can effortlessly expand your shipping network and engage more customers.
Empik can help you stand out with tools like Empik Ads for product highlights, Strefa Design for brand image building, and Świat Marek for exposure of official resellers.
Retailers who want to sell on the Empik online marketplace must meet several key requirements:
When you're fully prepared to join Empik, simply fill out their seller application form to get started. After you submit this form and confirm your email, Empik will thoroughly check the information you provided, which typically takes up to 1 business day.
Once you pass the verification process, Empik will send you a partnership contract, along with the access credentials to your Empik Seller Management Board. Now, you must log in to your Empik store and complete its setup.
Empik store configuration consists of several steps. You first need to go through your account settings and write in all your policies, shipping options, and other important seller details. Next, you need to register an account at Przelewy24, Empik’s main payment provider. And then, you can finally move on to adding your products for sale.
The fastest and easiest way to list your products on Empik is with a product feed. And to make this process even simpler, you can use a dedicated feed management app like Mulwi. For example, Mulwi’s team can build a custom Empik feed for your Shopify store at no extra cost. You can use this feed as is or further personalize it with product filters, dynamic data and other advanced feed editing tools.
Need to adapt your foreign offers so that Poles can understand them? Mulwi’s got you covered. With the currency conversion feature, translation module, and support for Shopify Markets, our app can quickly localize your items for Poland, even if you don’t have a Polish storefront.
You can upload a product feed to Empik either via HTTP, over FTP, or manually. If you’re using Mulwi, you can choose any of the three methods. However, we highly recommend you submit a feed through HTTP or FTP, as these support automated regular updates. In other words, HTTP and FTP connections let Mulwi immediately reflect any changes in your Shopify store on Empik, without any manual effort on your part.
We know that beginning your journey on Empik might seem hard, so don’t hesitate to reach the Mulwi support team if you ever have any issues with product feeds. We’ll gladly help you set up perfect feeds for your successful online growth on Empik and beyond.
