Powerful Shopify Product Feed Management
Save hours on feed setup and always stay ahead of sales channel requirements.
Mulwi provides free, ready-to-use product feed templates for the world's most popular online marketplaces, comparison sites, and advertising platforms. Create feeds for Google Shopping, Bing, Facebook, Instagram, TikTok, and other loved shopping places in just a few clicks.
Mulwi's feed templates go beyond simply meeting basic requirements. They automatically add recommended high-impact attributes and optimize your product data for top performance. Minimal product feed configuration from you, maximum results for you.
Make your own product feeds for all kinds of ecommerce channels in one place.
Mulwi's got you covered whether your desired channel doesn't have a prebuilt template yet or you just prefer to start from scratch. Our app supports the creation and generation of custom feeds in XML, TXT, XLSX, and CSV formats at both product and product variant levels.
Our seasoned support team can set up a custom feed for you free of charge. We'll handle the technical complexities and the stress of getting everything right. Just send us your channel requirements, and we'll help you have your perfect feed up and running in no time.
Easily tailor feeds to your unique preferences and needs.
Mulwi is Shopify Liquid friendly, so you can make any modifications to feed files using the intuitive template language you already know. Each feed has a library of Liquid patterns that you can combine to flexibly manipulate your product data.
Both Mulwi's pre-made templates and custom feeds are fully customizable, giving you the freedom to edit their structure however you want. To save time and create multiple similar feeds faster, just duplicate any existing feed and work from that copy.
Check how sales channels will see your product feed before it goes live.
Mulwi's built-in feed viewer transforms hard-to-read, machine-optimized data into a clear, human-friendly format. Review your feed directly in the app to catch errors and confirm that every detail, like title, description, and price, loads correctly.
To make your review even more efficient, use the filter function to instantly find specific items by their name, ID, or SKU. Save yourself the trouble of manually scrolling through all entries in search of the particular ones and pinpoint any inconsistencies in seconds.
Fill your feed only with the products that matter most.
Mulwi can control which items are included in your feed based on their attribute values. From a simple check of one attribute to combinations of multiple rules, you can build custom conditions of any complexity and freely explore unlimited filtering options.
Apply several different product filters to a single feed and create a perfectly targeted file for a specific platform or audience. For example, you can hide out-of-stock items, add goods within a certain price range, and show products from specific collections all at once.
Export the exact variants you need for multi-variant products.
When working with your catalog at the product level, you no longer have to guess which single variant goes into the feed. Freely choose whether Mulwi should automatically add the first possible variant, the cheapest, or the most expensive one.
For feeds at the product variant level, you have even more control over the included variants. Mulwi can either list every possible variant to showcase your whole catalog or use just one default, cheapest, or priciest variant to feature the most relevant item.
Streamline shipping by listing products from your most convenient warehouse.
Mulwi's feeds can pull inventory levels from specific stock locations closest to your buyers, helping you optimize fulfillment for shoppers in certain regions. Maximize your customer satisfaction with minimal delivery time and cost.
Keep your product feeds up-to-date at all times, without delays.
Mulwi automatically keeps your product feeds in sync with your Shopify catalog. Our app immediately detects any changes you make in your store and instantly reflects them across your feeds, so your customers always see the latest product details.
Mulwi efficiently handles catalogs of any size. Whether your store has hundreds, thousands, or even millions of products, your feeds will always stay current with fresh data. Grow confidently knowing that Mulwi seamlessly scales with your ambition.
Mulwi also lets you manually refresh your feed data whenever you need, giving you total control over the sync schedule. You can reindex the entire catalog or save time and resources by updating only specific parts, like product prices and inventory levels.
Adapt your prices in the feed to the local market faster.
Mulwi lets you select an existing Shopify Market as the source of the price values for your product feed. Take advantage of the international prices you've already configured in your store and export accurate localized pricing in just one click.
Override default prices in feeds for certain customers.
Mulwi's feeds can use product prices that you've set with Shopify Catalogs (AKA Shopify Price Lists). Quickly create complete feeds for your B2B partners, wholesale clients, or any other special customer group with unique pricing agreements.
Have identical product pricing in both your feed and storefront.
Mulwi can automatically convert prices in your product feed, keeping them consistent with the prices in your store's localized versions. You're free to choose whether to use exchange rates from Shopify or the European Central Bank.
Build trust by transparently providing the full breakdown of your pricing.
Include product unit price, base measure and total measure in the feed to show your customers the value they're getting. You can also specify the type of unit measurement and measure units you use to clarify your calculations.
Show your listings exactly where customers expect to find them.
Mulwi's Category Mapping tool automatically replaces your Shopify categorization in feeds with the best-matching categories of your sales channels. Quickly place your products in their intended channel categories without rearranging your store.
Mulwi can choose the corresponding channel category based on a product's Shopify category, collection, or type. You have full control over the order in which these rules are applied to perfectly align the mapping tool with your store's organization.
Instantly get the right Google product categories in your feeds.
Mulwi can automatically replace your Shopify categories with their best-matching Google categories in feeds that use this categorization system. Just make sure all your products have their Shopify category filled out, and Mulwi will take care of the mapping for you.
Speed up product category mapping by entrusting it to AI.
Mulwi's AI can instantly map your Shopify product categorization to the most suitable categories of your sales channel, no matter how many categories your store has. Save hours, if not days, of work by simply double-checking the AI's output instead of mapping everything yourself.
Show how you form product variants to correctly organize them.
Mulwi lets you include both the values and names of your variant options in the feeds. Send this data together to guarantee that sales channels display your variants accurately, helping customers better understand your products.
Export your bundled deals to increase average order value.
Mulwi supports fixed product bundles and multipacks created using the Shopify Bundles app. Easily include these special offers in your product feeds to get new ready-to-buy customers and make every order more profitable.
Quickly adapt your product data to different situations.
Mulwi's Dynamic Conditions tool lets you automatically change product attribute's value based on other data of this product. Easily create your own conditional logic and dynamically optimize your product information to perfectly fit any particular scenario.
Transform your data effortlessly with custom Shopify Liquid code.
With Mulwi's Dynamic Expressions tool, you can flexibly apply any custom logic to your product information using Shopify's Liquid language. Refine your data in any way and format it to the pattern you need to get the perfect output for your product feeds.
Increase engagement by presenting your products in all details.
Mulwi can work with data from your custom product, product variant, and collection metafields, as well as product metaobjects. Use these attributes in your shopping feeds to make them more informative for shoppers and show everything your goods have to offer.
Connect with international buyers by speaking in their language.
Stores that translate their website with third-party Shopify translation apps can include these existing translations in their Mulwi feeds. This lets you make your feeds easier to understand for shoppers abroad while avoiding retranslating product information for every export.
Mulwi also can localize your feeds using Google Translate, Weglot, and DeepL translation services. Our app accurately translates any text in your feeds with minimal resource consumption, efficiently saving and reusing the generated translations locally.
Break down several language barriers at once with a single product feed.
Some international sales channels require sellers to provide certain product data, such as titles and descriptions, in multiple languages. You'll easily meet this requirement with Mulwi, as our app supports both standard single-language feeds and complex multilingual feeds.
When translating feeds using Google Translate, Weglot, or DeepL, Mulwi can export product data in more than one language within the same file. Just specify your secondary languages with a Liquid modifier to satisfy the localization demands of your target channels.
Always have your product feeds in top shape.
Mulwi checks the quality of your feed before you even upload it to a sales channel, so you can fix issues in time and launch with confidence. Immediately locate critical errors that would make your feed invalid and minor issues that could negatively impact its performance.
Mulwi doesn't just tell you what's wrong with the feed but shows exactly which products require attention and provides solutions for each problem. Our app also gives you recommendations for strengthening your feed and optimizing it for best results.
Set-and-forget feed uploads for zero effort channel listings updates.
Every product feed created in Mulwi gets a unique, permanent URL. This link automatically generates a downloadable file populated with your store's most recent product data, giving your sales channels instant, 24/7 access to your latest offers.
Just connect Mulwi's feed URL to your seller account once and never worry about manually editing outdated listings ever again. Your sales channel will automatically fetch the freshest feed over this link whenever needed, updating your products for you.
Instantly view and download your store's product data, loaded in real time.
The unique URL of every Mulwi feed can be used as a live streaming channel. This mode displays the feed directly in your browser, pulling the freshest data straight from your store. Quickly inspect your entire feed and verify how your data is loading on the spot.
The live stream mode also lets you download the feed file for offline use. Easily open and review your feed on any device, no internet connection required. This downloaded file is also perfect for manual submission to sales channels that don't support automated product feeds.
Update channel listings on your own schedule while transferring feeds securely.
Mulwi can submit feeds to sales channels using standard FTP and SFTP protocols. Simply enter the channel's credentials in your feed's settings once, set the upload frequency, and relax as our app starts providing up-to-date files on your behalf automatically.
Mulwi's FTP/SFTP upload schedule flexibly adapts to your needs and can send new feeds as often as every hour or as seldom as every 24 hours. Stores with rare catalog changes can disable auto uploads entirely, avoiding wasting resources on unnecessary refreshes.
Get a clear timeline of your latest product feed uploads.
Mulwi records every time a product feed is fetched and displays a detailed upload history for the last 7 days in a user-friendly table. Our app also stores the exact feed files that were generated for the most recent uploads, letting you easily download them for examination.
Stay in the loop about your automated feed upload process.
Mulwi keeps you informed about the upload status of your product feeds with email notifications. You can specify different email addresses for successful operations and errors, ensuring that any issues are immediately passed to your tech team for a faster fix.
Control who sees your product feed data.
Mulwi can protect your feed from unauthorized access by asking for username and password, ensuring that your feed file is only available to your staff and sales channels.
Speed up feed uploads by making the file more compact.
Mulwi can compress your heavy product feed in a ZIP archive before submission, letting sales channels receive and process your feed much faster.
Stay within the size limits without changing the feed.
Mulwi can break down a large feed file into several smaller ones based on the number of included items, keeping each partial file in compliance with the channel rules.
Track your marketing success with the help of Google Analytics.
Quickly add UTM codes to all product URLs in your shopping feed and accurately measure your marketing campaign performance.
See how well your product feeds are converting.
Mulwi shows the click trends your feed items got over the last 7 days, giving you a quick overview of your audience's engagement.
Reach the right viewers with your ads more precisely.
Add up to 5 custom labels to your Google Shopping, Google Ads, Facebook, and Instagram feeds to better organize and target your products.
Simplify inventory management and order processing for selected sales channels.
Mulwi supports the import of orders directly into your Shopify store from the popular marketplaces OTTO and Vivino. These imported orders can then be handled and processed exactly as the default Shopify ones.
Our app synchronizes the order status from the marketplace to Shopify after you confirm the order and its shipment in your seller account. This allows Shopify to automatically update your product stock levels, keeping your inventory accurate across all platforms.
Get free professional help with any questions regarding product feeds.
Mulwi's support team is always available via email or in-app chat. We can also schedule a live meeting to resolve your issues together in real time. We don't stop until you're happy, providing clear, expert guidance to fix any problems you face as quickly as possible.
Beyond standard support, the Mulwi team can also develop personalized solutions for your unique needs. This includes setting up custom feeds for any sales channel, adding new features to the app upon request, and optimizing your feeds for peak performance.