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How to sell on
Heureka

Don't know how to get more sales? We've got something that will make you say "Eureka!". Read on to learn how to sell products on Heureka and transform deal-hunting shoppers into your loyal customers.

What is Heureka?

What is Heureka
Heureka Group is one of the largest trading platform groups in Central and Eastern Europe. It operates in 9 countries across these regions and helps over 55,000 online stores connect with local customers.

Heureka Group owns nine popular price comparison sites, including Hungarian Arukereso, Romanian Compari, Bulgarian Pazaruvaj, and Slovenian Ceneje.

Heureka Group's main online shopping portal is simply known as Heureka. It has two versions – Heureka.cz and Heureka.sk, which work in the Czech Republic and Slovakia respectively. Heureka combines the features of a price comparison platform and a marketplace, allowing shoppers to compare goods and purchase them directly on the portal.

How does Heureka work?

How Heureka works
Heureka has two pricing modes: Free and PPC. The Free mode is a default one for all newcomers who join the platform. In this case, you can sell products on Heureka for free.

When visitors want to buy from you, they simply click the "To the store" button, and you don't pay anything for this. However, your reach is quite small. That's because shoppers will see your offers only when using the full-text search, most often at the bottom of the results.

If you upgrade to the PPC mode, Heureka will create separate pages for your items. Now, users can do much more on the platform than just go to your e-store: they can view the details of your product, read its reviews, monitor its price, and save it to favorites. Heureka will also include your goods in its categorized catalog, making it easier for shoppers to find them and compare with similar ones.

Heureka PPC mode

The name "PPC" stands for price-per-click and explains the main point of this mode. Unlike in the Free mode, you now need to pay for every time someone comes to you via the "To the store" button. But in exchange, Heureka will show your goods higher in listings. What's more, you can lift them above competitors on product pages, even if their offers are cheaper.

Heureka uses an auction system to decide the order of displayed offers. The platform has base rates per click that depend on your product's price, its category, and the amount of competition. But you can pay more to get better positions.

Benefits of using Heureka

1. Google CSS Partner

Heureka is a certified Premium partner of the Google Comparison Shopping Service (CSS) program. If you're using Google Shopping Ads, you can run your campaigns with Heureka and get a 20% discount on your costs-per-click.

2. Vast audience

The Czech and Slovak platforms together have over 5,8 million unique visitors every month. On top of that, Heureka also shows your products on its satellite websites, further increasing this already huge number of potential customers.

3. Conversion measurement

Every e-store selling on Heureka can use its free Conversion Tracking service. With it, you can easily find out which categories and products bring you the most profit, as well as where you can get even more customers.

4. Credibility certificate

Thanks to the free Verified by Customers service, you can collect reviews from those who actually purchased from you. And if you have enough positive feedback, you'll receive a special certificate as proof of your great reputation.

5. Direct shopping experience

Those who join and sell on Heureka Marketplace not only give shoppers a way to buy their items directly on the platform, without going to the store's website. Such sellers also increase their turnover by an average of about 28%.

6. Ranking at the top

You can participate in the Heureka Bidding auction and be among the four recommended stores on a product page, regardless of your offer's price. You will be in the most visible place, where up to 44% of all clicks to e-stores are generated.

How to start selling on Heureka

How to start selling on Heureka
If you want to sell products on Heureka.cz, your store must be translated into Czech and feature prices in the Czech crowns. If you aim for the Slovak version, then your store must have a Slovak translation and prices in euros.

Install the Mulwi feed app to create a Heureka feed

Product feeds are the only way how you can get products on Heureka. Surely, you can first sign up on the platform, set up everything else there, and only after that connect the feed, but we don't recommend doing that. If you prepare a feed beforehand and upload it right during registration, you will start selling products on Heureka much sooner.

However, creating a feed from scratch isn't as easy as it sounds. You'll have to study lengthy requirements, think about round-the-clock availability via HTTPS, watch out for errors and inconsistencies sneaking into the feed… Sounds daunting? Then simply use our product feed software and forget about all these troubles.

With Mulwi, you'll have a ready-to-go feed in just a few clicks. You only need to match the information from your store to the attributes in our Heureka Shopify feed template. Mulwi will do the rest of the job, including hosting. As a result, you'll receive a file link that you should simply give Heureka later.

Ready for hassle-free feed management with Mulwi? Then head over to the Shopify app store to get it.

Set up the Shopify Heureka product feed

Heureka has slightly different requirements for the Czech feed and the Slovak feed. But if you create a feed with Mulwi, you can easily make a perfect file for both regional platforms thanks to the translation feature and support for Shopify Markets.

Great, you've got a feed and its URL. If you're going for the Czech and Slovak Heurekas at the same time, then you should have two separate feeds, each with its own URL. Now you're all set to sell with Heureka.

Register your e-shop on Heureka

Joining Heureka is as easy as filling out a few forms. You'll first have to create a user account on any of the regional Heurekas. You can then use this one account to log in to both sites.

Next, you'll register your e-store. This process is just as simple: you give Heureka some basic business info and the feed URL that you received earlier. However, if you want to sell products both on Heureka.cz and Heureka.sk, then you must set up stores on each platform separately.

Heureka's team manually reviews all applications for the new stores. If there are no problems, you'll get approval within two business days.

What is Shopify feed for Heureka and how to create one?

Shopify feed for Heureka
A Shopify product feed is just a compact text file that tells what goods your store has. Merchants use these to list products on Heureka and many other sales channels. But not any file will do as a feed: each platform has its own set of rules that determine how it should look. Heureka is no exception.

Mulwi knows what Heureka desires and will help you make a feed it'll love. Our Heureka template already includes all the necessary info and can become a sales-attracting feed in just a few clicks. You can also customize this default template and sprinkle in some of your brand's charm. And with Mulwi's vast features, such as translation, category mapping, and Shopify Markets support, you'll easily get two equally great feeds for both Czech and Slovak sites.

Heureka template

With Mulwi, your product feeds will be the next big hit on Heureka.

Best practices for selling on Heureka

Best practices for selling on Heureka
We know very well that you want to sell successfully on Heureka. That's why we're happy to share some of our best tips for doing so:
  • Include only in-stock products in the feed. Heureka doesn't show unavailable products anyway, and a feed file with just the necessary data is processed faster.
  • Check out the Optimization Score tool. With it, you'll see how efficiently you use Heureka's services and what else you can do to get the most out of the platform.
  • Befriend with the Assortment report. It will help you find out the rankings and popularity of your offers, as well as compare their prices to those on the market.
  • Optimize your product descriptions for full-text search. Of course, you must add related keywords, like brand and color. Still, keep the whole text shorter than 200 characters.
  • Use Heureka's categorization in the feed. You'll avoid problems with Heureka mapping your custom categories incorrectly and your products ending up in the wrong places.
  • Cross-sell on Heureka Marketplace. You can list up to 10 related products for each item in the feed, and Heureka will recommend these to customers at the checkout.

Frequently asked questions

What is Heureka?

What are the pricing modes for Heureka?

How do I create a product feed for Heureka?

Can I sell on both Heureka.cz and Heureka.sk?

How long does it take to get approved on Heureka?

What is Heureka Marketplace?

Our customers speak of us

Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

Beewise

Beewise

Netherlands

Maxstore.no

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Maxstore.no

Maxstore.no

Norway

Petopy Shop

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Thank you Mulwi.

Petopy Shop

Petopy Shop

Turkey

Olivia & Kate

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Olivia & Kate

Olivia & Kate

Netherlands

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Shishi Chérie

Germany

PetPost

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PetPost

PetPost

Australia

Ciabalù

Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.

Ciabalù

Ciabalù

Italy

Hypeone

Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

Hypeone

Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

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K and L Wines

United Kingdom

Furnhouse ApS

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Furnhouse ApS

Furnhouse ApS

Denmark

Beauty Outlet

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I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.

Pandera

Romania

Meaco (U.K.) Limited

Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.

Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.

Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

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USA

Ottoman Hands

Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.

Ottoman Hands

United Kingdom

Model Secrets

I was very happy with the support I received setting up our product feed on AWIN.

Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

cadde374

Turkey

InnoviTechie

WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING

InnoviTechie

Greece

Time Resistance

The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!

Time Resistance

Lithuania

Chef Bruni

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Slovenia

FINDRA Clothing

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United Kingdom

WULF BELTTON

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Sweden

JACK & JONES Thessaloniki/Larissa

I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.

JACK & JONES Thessaloniki/Larissa

Greece

Living Simply House

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United Kingdom

ParrishLA

We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

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USA

Unlimited Stories

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Sweden

Decords

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Decords

Estonia

La La Land Store

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La La Land Store

Portugal

GGV Eyewear

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GGV Eyewear

UK

Shaping new tomorrow Denmark

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Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

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JANIMARE

Germany

ArenaMarkt

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ArenaMarkt

Greece

Reisenthel Singapore

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Singapore

Ascopharm

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Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

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Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything

IEWAREHOUSE

Ireland

Lilla Orangeriet

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Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Independent app rating on Shopify.
400+ reviews with 5 star rating
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