IBS.it is one of the largest and oldest online bookstores in Italy. Short for Internet Bookshop Italia, it is commonly recognized as the Italian equivalent of Amazon for media and entertainment products.
At IBS.it, reading enthusiasts and bibliophiles can buy a massive library of works across various genres and formats. People can get here new releases and used copies in both Italian and English, as well as various vintage books, such as rare, out-of-print, hard-to-find, signed, and first editions.
Since its launch in 1998, IBS.it has expanded far beyond just books. Today, its catalog covers over 7 million different leisure products, including all kinds of CDs, DVDs, Blu-ray films, vinyl records, music, movies, games, toys, stationery, gift ideas, and even high-tech goods like eReaders and eBooks.
Besides its main e-commerce platform, IBS.it also maintains an editorial section with highlights of interesting regional anniversaries and celebrations, thematic itineraries, reading recommendations, and the latest news in the industry.
In 2017, IBS.it adopted the marketplace model. Third-party retailers can now list their offers here to reach new customers and increase sales. Extremely popular among Italian readers of all ages and genders, IBS.it is a great marketing channel for any professional bookseller that wants to grow in Italy.
IBS.it is operated by the Feltrinelli Group, Italy’s leading and most historic independent, family-owned publishing company, which was founded in 1954.
The IBS.it community unites over 3 million registered users nationwide, and the marketplace’s mobile apps pull in over 100,000 more book lovers.
Making literature accessible for 25+ years, IBS.it is Italy’s first and most trusted online marketplace dedicated to books, media, and leisure goods.
You can join the IBS.it marketplace for free and sell here as many items as you want, paying only a category-based commission on successful sales.
Thanks to the CartaEffe loyalty system, shoppers at IBS.it are very motivated to shop with you again and earn rewards for their love of reading.
IBS.it accepts Carta del Docente and Carte Cultura, letting Italian teachers and 18-year-olds spend their bonus money on your cultural products.
You can promote your IBS.it listings in the portal’s blog articles, social media, newsletter, and personalized alert service "Gaia the Bookseller".
IBS.it takes care of all customer transactions for you, so that you can entirely focus on your captivating presentation and exceptional service.
Part of Feltrinelli, IBS.it offers its partner sellers a variety of pickup points across the country, including its own chain of physical bookshops.
Selling on the IBS.it marketplace is available only to professional retailers that own a VAT number. IBS.it does not work with independent authors, publishers, or private sellers.
To open a shop on IBS.it, you must submit an application email to [email protected]. The platform’s team will then reach out to you directly to define your partnership terms. You can also view the IBS.it marketplace contract conditions in advance on their website.
Once you receive the membership agreement, you need to sign it and send it back along with other required business documents. Upon approval, IBS.it will create your merchant account and give you the credentials to access it.
You can quickly add all your offers on IBS.it at once using a product feed. IBS.it lets you upload product feeds either manually or through a URL. While the URL method might seem a bit more complex, we strongly recommend going for it over the manual option because it is safer, more reliable, and automated.
Mulwi can assist you with both creating a by-the-book product feed for IBS.it and linking it to your merchant account via URL. Our support experts will craft an ideal IBS.it feed for your Shopify store at no charge.
After you connect a product feed from Mulwi to your IBS.it account, all you’re left to do is just turn on automatic updates, and our app will handle the rest from there. Mulwi will regularly give the latest feed to IBS.it by itself, automatically refreshing your items on the marketplace.
So, ready to bookmark your spot among the top titles on IBS.it? Then what are you waiting for? Contact Mulwi today to get a product feed that’ll turn you into Italy’s next bestseller!
