Idealno is the name of two popular product comparison websites, idealno.ba in Bosnia and Herzegovina and idealno.rs in Serbia. Besides the same name, both platforms also have an identical purpose: the Idealno sites help Bosnians and Serbians find the ideal deals from local online stores and see where to safely buy them for the cheapest.
The product catalogs at idealno.ba and idealno.rs include hundreds of thousands of goods across many different categories. Here, consumers can check the information and real discount sizes on furniture, household appliances, kitchenware, renovation tools, electronics, vehicle accessories, sports gear, fashion pieces, beauty items, and a lot more. Both sites also maintain a subsection with shopping tips and practical advice.
Shoppers of all ages regularly use Idealno, with 6 out of 10 buyers being men. Idealno enjoys over 74% of desktop visitors coming from organic searches and direct traffic, consistently ranking among the top 5 price comparison sites in the regions it operates.
Idealno belongs to Heureka Group, a leading online shopping advisor that runs several price comparison portals throughout Central and Eastern Europe.
Every month, Idealno’s desktop websites get over 1.5 million visits from Serbia and 200,000+ check-ups from Bosnia. The Serbian portal also has a series of mobile apps that add in thousands more to this huge pool of your potential customers.
As a member of Idealno’s Certified Shop program, you can receive a trust badge that represents your reliability as a seller. This program also helps you gather feedback from actual customers and see how satisfied they are with your services.
Idealno states that it's a part of the online shopping process for around 25% of Serbian and 21% of Bosnian consumers. Your goods listed on these platforms can catch a lot of locals with a buying mindset whom you might not find elsewhere.
After launching on Idealno, you can just as easily publish your products on any comparison portal in the Heureka Group. This means that your store can quickly go international and enter as many as 9 countries in Central and Eastern Europe.
You can join Idealno’s bidding auction and land among the featured offers on a product page, no matter what your price is. Here, shining above your opponents, your items will be in the most eye-catching spots with the highest click-throughs.
Retailers can boost their offers all over Idealno with various ad formats. With these versatile paid promotions, you can better draw attention to yourself in relevant search results, category pages, and even right at the site’s main page.
Idealno also lets you use its established marketing network to stay in touch with consumers beyond the platform. You can reach new buyers through its e-newsletter, Serbian subsection with digital catalogs, and many other channels.
Since Idealno is owned by the Heureka Group, you can benefit from its partnership with Google’s CSS (Comparison Shopping Service) program. Thanks to it, you can run Google Shopping ads for your Idealno listings at 20% lower costs per click.
Joining Idealno as a seller is super quick, not longer than 5 minutes. All you have to do is just fill out a store registration form at the local Idealno site you want to sell on. Both Serbian and Bosnian Idealnos also let you opt to simultaneously get started on other comparison sites from the Heureka Group.
Idealno’s sales team will next check your application and get back to you with more details of your partnership. After you agree on your terms, the platform’s onboarding staff will then help you configure your Idealno shop profile, as well as give instructions on how to create a product feed with your assortment.
Creating a product feed for Idealno is a walk in the park with the Mulwi app. Why? You just forward to us the requirements your Idealno contact gave you, and our team then handles the rest. We’ll set up a fully compliant, custom-fit feed for your unique catalog, completely free of charge.
Planning to launch on Idealno in both Serbia and Bosnia? Mulwi can arrange a localized feed for each platform of the Heureka Group. You’ll quickly and accurately adapt your offers to any target region with our app’s translation module, currency converter, and built-in Shopify Markets support.
Idealno accepts product feeds solely over URL. But you won’t have any issues with that if you’re using Mulwi, because our app provides each product feed with its own permanent URL. You simply need to pass this link along to your Idealno tech assistant so that they add it to their system.
Your listings will go live on Idealno as soon as your product feed is approved. You’ll be able to see their performance in Idealno’s seller portal, which the platform’s team will shortly connect you to. Mulwi will automatically send Idealno the newest feed whenever needed, so you can switch back to taking care of your business while our app takes care of data updates.
So, ready to thrive in Serbia, Bosnia, and beyond? Mulwi’s experts are eager to help you grow successfully. Contact us today to get your ideal product feeds up and running in no time.
