Become the next #SuccessStory on Instagram by showing your products there with an Instagram product feed.
You've definitely heard of Instagram, a haven of gorgeous photos, inspiring videos, and trendy lifestyles. Today, it has over 2 billion users all over the world. And you can start turning this massive audience into your customers with just one well-planned text file.
A Shopify feed for Instagram is, at first sight, simply a list of your products. But it's also a powerful tool for reaching the right people, catching their attention, and leaving strong impressions on them. Every small investment you make into a quality product feed will come back to you in the form of countless new followers, loyal customers, and high-profit sales. And you know what's the best part? The whole setup takes only three steps: you create a feed, connect it to your Meta Catalog, and verify that everything works.
Making an Instagram feed with your listings by hand may sound like an option, but it's not the best one for sure. You'll first waste hours preparing a feed template according to Instagram's requirements, and then you'll spend even longer meticulously adding each item to your file. By the moment you're done, Instagram trends will have already changed a few times.
You can save yourself the trouble of manual feed creation by using our product feed software. In this way, you'll get a product feed that ticks all of Instagram's boxes in just minutes, and, what's more, without ever leaving the familiar Shopify interface. All you need to do is just match the attributes in our pre-installed template with the data in your store. Optionally, you can give your Shopify Instagram feed your brand's special makeover with our countless customization tools.
To simplify everything for you even further, we've prepared a step-by-step tutorial on how to create an Instagram product feed in Shopify with Mulwi in our manual.
In order to keep up with the ever-changing Instagram trends and remain viral, your product feed must always present only the freshest information. With Mulwi, you'll have feed auto-updates out of the box: our app constantly watches over your Shopify store and immediately pushes the new data from it right into your feeds.
For these changes to quickly show up on Instagram as well, you should connect the feed to your catalog in Meta Commerce Manager via a URL. This method is far more reliable than periodically reuploading a local file yourself, since Mulwi will send Meta a new feed automatically, as often as you specify.
You can learn how to link your Shopify Instagram product feed with Meta Commerce Manager using Mulwi in our detailed guide.
Instagram will immediately begin processing your product feed. A little bit later your goods should appear in your catalog in Meta Commerce Manager, indicating that you've set everything up properly. Mulwi will notify you about the uploads of your Instagram Shopify feed too.
If Meta finds something wrong with your feed, it will point out which products need your attention in an issue report. Mulwi's Quality Control tool can look through your Shopify Instagram feeds and help you enhance them as well. Our feed health check report can reveal much more than Meta's: the causes of problems, steps to fix the issues, and ways to get the most out of your feed with Instagram's best practices.
With a Shop, you can give shoppers a smoother and faster method to buy your offers directly on Instagram, in return receiving more customers and sales. And by using a product feed, you'll make sure that the listings in your Shop and your main Shopify store match at all times.
If you want to advertise effectively on Instagram, then a product feed is a must: it keeps your Meta catalog data, the content source for your ads, up-to-date. In addition, you can use optional info from the feed, such as extra images and sales details, to make your ads more engaging.
The information from your product feed, especially if it's organically filled with keywords, can also help your items find more people. With it, Instagram will better understand which searches and Explore pages to place you on, recommending you to users interested in your niche.
Once you implement a Shopify product feed for Instagram, you'll avoid tedious manual updates, inconsistencies, and overselling. You keep managing your inventory in Shopify as usual, while a product feed will almost instantly sync the latest data to your Meta catalog on its own.
Thanks to our pre-configured template, getting a feed for Instagram in Shopify is as easy as creating an Instagram post. You just tell what data from your store to use in the template — and Mulwi will automatically list in the feed everything the platform wants to learn about your offers.
Whenever something changes in your Shopify store, Mulwi instantly adds the new info to your product feeds. And so that your Instagram followers get these fresh details as soon as possible too, be sure to turn on frequent synchronizations between your Meta Catalog and Mulwi.
You'll always know whether your product feeds are in perfect shape with Mulwi's quality control tool. Our detailed report will show you all the feed's issues, tell you how to fix them, and even give tips on how to use Instagram's best practices to make your products more appealing.
While Instagram doesn't require you to specify product categories, including them will help your items reach interested shoppers more easily. Our category mapping feature lets you quickly swap your store's categories in the feed with the best corresponding ones that Instagram uses.
Mulwi has a big suite of tools for customizing every aspect of your feed. Which products to add, which language to translate their info into, which Shopify Market to set prices from — you control this and much more. Experiment with all of Mulwi's features to create your unique feed.
Want your Shopify Instagram product feed to also highlight your brand's vibrant color palette? Mulwi has you covered: you can either work on top of our preinstalled template or craft a fully custom feed from a blank sheet. Our team can also build you a personal feed at no extra cost.
Mulwi is much more than a Shopify product feed for 200+ international sales channels. It's also a story about successfully boosting sales for over 2500 brands — and you could be the next one we help achieve higher profits.
With 7+ years of feed management experience, our team knows well how to build top-notch product feeds. We've poured this knowledge into Mulwi, an app that gives Shopify store owners an easy and enjoyable way to create first-rate product feeds themselves. And the best part is that our experts are also Mulwi's support team. You can always count on them if you need a hand with creating an ideal Instagram feed for Shopify.
Don't wait any longer: install Mulwi Shopping Feeds today and you'll become an Instagram sensation in no time!
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