Shopify Instagram Shopping Feed - Sell On Instagram Shopping

Reach the right audiences with the Instagram Shopping product feed

Instagram Shopping mulwi shopify product feed

What is Instagram Shopping

Instagram Shopping is an Instagram option for businesses. It includes a set of features that make it easy to shop through sellers' photos and videos.

With these features, sellers can create a virtual showcase for their companies. They can provide comprehensive information about their best products as well. Instagram is a part of Meta company.

Meta sells advertising placements for marketers to reach different people. They consider various factors, including age, gender, location, interests, and behavior.

The company has a business presence across the USA, Africa, the Middle East, Europe, and Asia. Meta headquarters are in Menlo Park, California, the US.'s audience is male, making up 56.90%, while females account for 43.10%. The largest age group of visitors is between 25 to 34 years old.

The platform customers show significant interest in Games. Video Games Consoles, and Accessories are in top interests. There are various other categories sold on the platform.


Instagram Shopping advantages for merchants

Stores have customizable virtual storefronts allowing people to shop from sellers' business profiles.

Instagram Shopping offers product tags from your catalog. People can click on these tags to go to a website or app to make a sale.

Explore Tab Shopping - view and buy featured items in the Explore tab from brands and creators.

Instagram offers a Collections feature. Businesses can create collections of products to help customers find what they need.

The platform provides a product details page. It is a special page containing the relevant information about the product. This information comes from your directory.

Product-tagged ads - these can be either new ads or boosted posts. You can create these ads to increase the reach of your product content in Ads Manager and the Instagram app. It drives conversions, clicks, and post interactions.

Social media impact

Instagram gets its social media traffic from Youtube, Facebook, and Twitter. Sellers can enlarge their audience by displaying products on the platform.

Product launches

Businesses can announce exclusive product launches. Users can learn more and set sales reminders. This option is currently available in the US.

How to sell on Instagram Shopping

To start selling on Instagram Shopping, register on Instagram first. If you have a profile page, please switch to the Business account.

Log in to your profile page in the social media app. Click the top-right menu (three short-stacked lines), select "settings," then choose "account." Switch to a business account at the bottom, filling in the missing details.

To enable Instagram Shopping, set up your store in the Commerce Manager or on Facebook. You can also set it up in the Instagram app.

Choose how you want to place orders. Select sales channels by specifying where your store is: Instagram, Facebook, or both.

Add items to the store. Review the store and submit it for review on Instagram. To add items, use the Instagram Shopping feed template available in the Mulwi app.

You are free to customize it or leave it as it is. The template corresponds to Instagram Shopping specifications by default.

Expand your buyer base by localizing your product catalog. Translate the feed to cater to global shoppers using diverse translation services.

Our customers speak for us

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I would say Amazing service by Oleskii, you are an asset in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
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The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
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Chef Bruni Slovenia
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
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La La Land Store Portugal
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites