Instagram Shopping is an Instagram option for businesses. It includes a set of features that make it easy to shop through sellers' photos and videos.
With these features, sellers can create a virtual showcase for their companies. They can provide comprehensive information about their best products as well. Instagram is a part of Meta company.
Meta sells advertising placements for marketers to reach different people. They consider various factors, including age, gender, location, interests, and behavior.
The company has a business presence across the USA, Africa, the Middle East, Europe, and Asia. Meta headquarters are in Menlo Park, California, the US.
Instagram.com's audience is male, making up 56.90%, while females account for 43.10%. The largest age group of visitors is between 25 to 34 years old.
The platform customers show significant interest in Games. Video Games Consoles, and Accessories are in top interests. There are various other categories sold on the platform.
Stores have customizable virtual storefronts allowing people to shop from sellers' business profiles.
Instagram Shopping offers product tags from your catalog. People can click on these tags to go to a website or app to make a sale.
Explore Tab Shopping - view and buy featured items in the Explore tab from brands and creators.
Instagram offers a Collections feature. Businesses can create collections of products to help customers find what they need.
The platform provides a product details page. It is a special page containing the relevant information about the product. This information comes from your directory.
Product-tagged ads - these can be either new ads or boosted posts. You can create these ads to increase the reach of your product content in Ads Manager and the Instagram app. It drives conversions, clicks, and post interactions.
Instagram gets its social media traffic from Youtube, Facebook, and Twitter. Sellers can enlarge their audience by displaying products on the platform.
Businesses can announce exclusive product launches. Users can learn more and set sales reminders. This option is currently available in the US.
To start selling on Instagram Shopping, register on Instagram first. If you have a profile page, please switch to the Business account.
Log in to your profile page in the social media app. Click the top-right menu (three short-stacked lines), select "settings," then choose "account." Switch to a business account at the bottom, filling in the missing details.
To enable Instagram Shopping, set up your store in the Commerce Manager or on Facebook. You can also set it up in the Instagram app.
Choose how you want to place orders. Select sales channels by specifying where your store is: Instagram, Facebook, or both.
Add items to the store. Review the store and submit it for review on Instagram. To add items, use the Instagram Shopping feed template available in the Mulwi app.
You are free to customize it or leave it as it is. The template corresponds to Instagram Shopping specifications by default.
Expand your buyer base by localizing your product catalog. Translate the feed to cater to global shoppers using diverse translation services.
