Jeftinije is the leading online product comparator in Croatia, launched in 2008. Its name literally means “cheaper” and perfectly captures the site’s purpose: to help people shop online smarter and with confidence by advising them on which quality goods to choose and where to securely buy them at the lowest prices.
Jeftinije’s multi-category catalog gathers more than 4 million deals from 500+ trusted local e-stores. On Jeftinije, consumers can see detailed information and find verified discounts on electronics, home appliances, furniture, fashion items, vehicle equipment, office supplies, sports gear, leisure goods, and so much more. The platform also has a subsection with digital catalogs that feature the latest promotions from specific retailers.
Jeftinije is equally popular among consumers of all ages, with slightly more men than women (57% compared to 43%). Thanks to its fame as Croatia’s №1 product comparison site, Jeftinije now boasts a solid 80% of desktop traffic coming from organic sources and over 11% from its effective paid search campaigns.
Jeftinije is part of Heureka Group, one of the biggest online shopping advisors that operates numerous product comparison sites in Central and Eastern Europe.
Every month, over 1.3 million find inspiration for their next purchase on Jeftinije’s desktop website, and 56K+ more choose wonderfully through its mobile apps. Selling here means getting a stable source of new visitors with a buying mindset.
With Jeftinije’s Certified Shop program, you can earn a trust mark that proves to buyers your reliability as a seller. This service also helps you collect feedback from real customers and see their satisfaction with your shopping experience.
Jeftinije states that around 76% of consumers from Croatia include it in their online shopping routine. By showing your products on the platform, you can catch many Croatians in the prepurchase phase with whom you might not connect elsewhere.
After you launch on Jeftinije, you can publish your offers on other comparators that the Heureka Group owns. Thanks to this, your business can easily go cross-border and quickly expand into as many as 9 Central and Eastern European countries.
You can participate in Jeftinije’s bidding auction and climb to the top 3 featured offers on a product’s page, regardless of your price. Positioned above competitors, your items will be in the most visible spots that bring in the most clicks.
Merchants can promote themselves across Jeftinije with numerous ad formats that hit up to 10 million monthly impressions. The platform can help attract attention to your goods on relevant category pages, in searches, and even on its homepage.
Jeftinije’s diverse marketing channels make engaging with consumers beyond the site just as effective as on it. You can boost your products in Jeftinije’s e-newsletter with 50,000+ readers, on its subplatform for gift ideas, and so much more.
Heureka Group, Jeftinije’s parent company, is a Premium partner of Google’s CSS (Comparison Shopping Service) program. You can team up with it and run Google Shopping ads for your listings on Jeftinije with a 20% discount on costs per click.
Registering on Jeftinije as a seller literally takes less than 5 minutes. To get started, you simply need to submit a form at the Jeftinije store registration page with your business information. Now you can also opt to simultaneously launch onto other comparators in the Heureka Group.
Jeftinije’s sales staff will review your application and get back to you to work out the details of your cooperation. After your partnership terms are settled, the platform’s onboarding experts will guide you through the setup of your shop’s profile, as well as provide instructions on how to prepare a product feed with your deals.
You can create a Jeftinije product feed easily and efficiently with the Mulwi app. Simply forward to us the specifications you received from your Jeftinije contact, and our team will configure a compliant, perfect-fit feed for your unique catalog, absolutely for free.
Planning to expand into multiple platforms within the Heureka Group? Mulwi can build a localized feed for each of your target channels. You’ll swiftly and accurately localize your offers to any market with our app’s translation tool, currency conversion feature, and Shopify Markets support.
Jeftinije loads product feeds only over URL. If you’re using Mulwi, this won’t be a problem, because every feed from Mulwi has its own permanent URL. You just need to send this link to your Jeftinije tech assistant so that they integrate it into their system.
Once your product feed is processed and approved, your listings on Jeftinije will go live, and you will gain access to the Intelligence Dashboard with insights on their performance. Mulwi will automatically give Jeftinije an up-to-date feed whenever necessary, so you can fully focus on your online store while our app handles data updates for you.
Ready to sell on Jeftinije and thrive in Croatia? Mulwi’s team is eager to help make your growth fast, enjoyable, and successful. Install the Mulwi app now and reach out to us to secure your ideal product feeds today.
