Kaup24.ee is one of the largest and most recognized online marketplaces in Estonia. It features over 2.5 million different goods for the whole family, primarily specializing in electronics, home products, and fashion pieces. Originally Kaup24.ee only sold its own items, but since 2019 third-party vendors can list their offers on the marketplace as well.
Kaup24.ee is a member of the Pigu Hobby Hall (PHH) Group, the biggest ecommerce company in the Baltics and Finland. Alongside this Estonian site, PHH Group consists of three other similar marketplaces: Lithuanian pigu.lt, Latvian 220.lv, and Finnish hobbyhall.fi. Merchants can opt to sell on any of these four regional platforms using a single portal PHH Group Marketplace.
Kaup24.ee is equally popular with people of all ages and genders. Still, mature adults aged 55-64 shop here a bit more frequently and account for almost a quarter of the audience (24.16% to be precise). Thanks to its solid reputation, most desktop visitors end up on Kaup24.ee organically, while its strong paid search campaigns drive an impressive 16.3% of traffic.
Thanks to a unified management portal, you can easily begin selling products not just on Kaup24.ee but also on its sister marketplaces in Latvia, Lithuania, and Finland.
You can show on Kaup24.ee as many items as you want in over 1300 categories, paying only a set monthly fee and a sale commission based on the category of your sold offer.
Every third Estonian resident regularly shops at Kaup24.ee, and if you also launch on its three partner sites, your reach will widen to more than 11.5 potential customers.
At Kaup24.ee, you won't have to deal with transactions and customer queries, since the site's 12 payment options and 24/7 support speaking 5 languages handle them for you.
As a Kaup24.ee seller, you get free access to Martailer — a suite of tools for creating and managing paid advertising campaigns across all marketplaces in the PHH Group.
Using the "Fulfillment by Pigu" service, you can store your stock in Kaup24.ee's central warehouse and have the marketplace's assistance in shipping your orders to buyers.
You manage your activity across all of PHH Group's marketplaces, including Kaup24.ee, on a single platform called PHH Group Marketplace. To sign up there as a seller, you need to visit its registration page and follow the signup wizard's tutorial.
The Kaup24.ee team will next review your information and send you a contract with the terms of your partnership. After you sign this contract, you'll be ready to finish the setup of your new account and finally start selling.
You can easily upload your entire catalog to Kaup24.ee in one go using an XML product feed. However, if you choose to make a feed by hand, the "easy" part will immediately turn into a difficult and lengthy process. That's where specialized tools like Mulwi come in handy.
With Mulwi, you can create a complete feed for Kaup24.ee in just several minutes. You only need to select the products to list in the feed, the Shopify Market with the appropriate prices, and the right language of your content. Our app takes care of everything else. Optionally, you can customize the feed's template to better align it with your needs.
Mulwi provides you with both the static feed file and a URL to access it remotely. Now, you simply need to paste this URL into your merchant account's feed upload settings. Through this link, Mulwi will be able to connect with Kaup24.ee and, as a result, give an updated file with your latest items whenever the platform requests it.
Kaup24.ee will immediately begin showing your offers to buyers after it's done processing the product feed. Your automated feed will keep your listings fresh on its own, so you can focus more on processing new orders, enjoying high sales, and testing the marketplace's marketing services to get even higher profits.
If you run into any issues with product feeds, Mulwi's support team is always glad to help. We can build a custom success-bringing feed for your store free of charge.
