Klarna is a Swedish fintech company offering digital payment services. Founded in 2005, Klarna has since become one of the most prominent providers of payment options on a "buy now, pay later" (BNPL) model.
Today, Klarna owns a full banking license and strives to help shoppers get more out of their money. In 2022, Klarna also acquired a popular price comparison website PriceRunner.
Beyond its payment tools, Klarna also gives e-commerce businesses various marketing solutions for turning its users into customers. Stores can display their items directly on the Klarna app via its search and compare features. Brands can further promote themselves and encourage purchases through product advertising, affiliate content, and Klarna's cashback program.
Klarna is trusted by over 720,000 brands, including such well-known giants as Uber, Booking.com, Airbnb, Spotify, eBay, Etsy, Ralph Lauren, Macy's, Skims, Adidas, Nike, H&M, Sephora, IKEA, Samsung, and Hello Fresh.
Klarna's ecosystem has 100+ million active users across 26 countries, with 20+ million in the US alone.
Klarna has long-lasting partnerships with leading e-commerce companies and platforms, including Shopify.
Klarna claims that those shopping on its app and sites make purchases 46% more often than other consumers.
Besides payment processing, Klarna can also help engage consumers at all stages of their shopping journey.
After integrating their store with Klarna, retailers saw an increase in conversions by an average of 20%.
Shopify sellers can easily add Klarna payments as one of their checkout options with the help of an app.
Many stores have uplifted their average order value by +23% since they started using Klarna's services.
If you advertise on Google Shopping, you can switch to Klarna CSS and save up to 20% on cost per click.
You can start showcasing your products to Klarna users for free with a product feed. But it's not just any local text file: Klarna feeds must have a specific structure and be hosted on an HTTPS server. Getting a feed manually while meeting these requirements is challenging and time-consuming.
The easiest and best way to get a Klarna feed is to use specialized product feed software like Mulwi. Klarna recommends this approach too.
At Mulwi, we can make you a personalized high-performing Shopify Klarna feed for free. You can then freely customize this feed template as you want. With the Mulwi app, you can filter products included in the feed, localize product information for any target market, add dynamic data output and much more.
Mulwi also handles the product feed hosting problem. For every feed, our app gives you a permanent URL that generates a fresh file when accessed. Klarna will later use this URL to fetch your latest offerings up to 4 times per day.
To join Klarna's Search and Compare shopping service, prepare your product feed, visit this solution's page at the Klarna website and click "Contact us". You'll next need to fill out a brief contact form with some basic business details. You should also provide the feed URL from Mulwi here so that your onboarding goes faster.
After you submit the connection request, Klarna's team will shortly begin processing it and inform you of the result. If there are no issues, your listings will go live in a few days.
We understand that selling on Klarna can seem complex. Should you need any assistance, don't hesitate to contact Mulwi's support experts. We're always ready to help you set up a Klarna feed for Shopify that attracts top-quality traffic.
