Your fashion masterpieces deserve the spotlight and record-breaking sales. We know exactly where they'll get both. Read on to learn how to sell products on Lyst and turn quality-conscious fashion lovers into your loyal customers.
On Lyst, shoppers will find luxury pieces from over 27,000 stores and brands. Some of the most popular premium names featured here include Ralph Lauren, Saint Laurent, Prada, Versace, Balenciaga, Gucci, Dior, Chanel, Nike, and Valentino.
Lyst was founded in London and now operates globally, with about a dozen regional websites. In 2025, the company announced that it would be fully acquired by the leading Japanese fashion e-commerce giant ZOZO, Inc.
Each product has its own page that features the item's details and all the deals retailers have for it. When viewers decide to buy this product, they simply click on the deal they like the most and order the product in the retailer's store. If a merchant supports Lyst checkout, then customers can instead finish the purchase directly on the platform.
Those who sell on Lyst pay a commission for each successful sale the platform brings. The commission is calculated as a percentage of the order value, and the size of that percentage is negotiated with Lyst individually.
Lyst's commission also affects where your listings will appear across the site. In general, the higher the rate you agree to, the better rankings your offers will have and the more often they will show up in searches.
Lyst is a source of inspiration and a shopping paradise for more than 160 million fashionistas around the world. Your attractive prices and stunning photos can easily convert these visitors into paying customers.
Shoppers trust retailers that sell with Lyst more because, as the platform itself states, "if it's on Lyst, it's legit". Being featured on the site is solid proof of your store's credibility and the authenticity of your products.
In addition to its desktop sites, Lyst also has apps for Android and iOS, which together have several million regular users. Moreover, the iOS app is one of the most downloaded premium fashion mobile apps globally.
Lyst fuses artificial and fashion intelligence to delight both users and partner stores. The site will recommend your goods to people who are already looking for similar pieces, increasing your chances of making a sale.
Retailers selling on Lyst can show off more than just their exquisite products. Your store will have a personal page where you can give your items even more value by also telling your business's unique story and ethos.
Lyst is a partner of Google's Comparison Shopping Service (CSS) program. The platform will promote your offers through Google's European network on your behalf, while you save up to 20% on your costs-per-click.
The only option to get products on Lyst is via a product feed. You'll need a feed very early during the onboarding process, so it's best to make it now and come prepared.
Hand-sewing a product feed is so out of style, and it's no wonder why. Manually drafting the feed's structure according to Lyst's strict guidelines might take forever, while filling the file with your product data one by one can lead to imperfections slipping in.
But you know what's the latest trend? Using cutting-edge product feed software such as Mulwi. You leave the hard work to our prebuilt Lyst Shopify feed template and in return receive a flawless product feed with minimal effort. Of course, you can also freely customize this template to infuse your brand's exceptional personality into it.
Why don't you give it a try? Installing our app from the Shopify app store and creating a Lyst feed in Mulwi takes in total just a few minutes.
You can sell products on Lyst only after becoming the platform's partner. To do that, simply send a connection request through their partner application form. Someone from Lyst's team will then call you to help complete the registration.
During that meeting, tell your Lyst manager that you already have a product feed and share it with them. We also recommend asking if the site's tech experts can connect your feed via a URL. Because if Lyst can fetch your feed over a link from Mulwi, you won't have to update your listings yourself: Mulwi will handle this for you automatically.
Once you've agreed on everything and signed the partnership contract, Lyst will add your store to their partner portal.
Voilà! Your first sale on Lyst is just one small step away. Soon, you'll receive an email with your partner portal login details. Use these to sign in to your seller account and give your Lyst page a final polish. Add your brand logo, write your business description, check that your listings have loaded correctly — take all the time you need to make your store's grand opening perfect.
When you're ready to hit Lyst's runway, pass your profile over to the platform's team for review. If everything's in place, you will start selling products on Lyst within a few days.
As we mentioned earlier, the most reliable way to build a Shopify product feed is with dedicated feed management software. Such tools usually include pre-made templates for dozens of platforms, which turn into an optimized feed after some very simple manipulations.
To create a Lyst feed using Mulwi's template, for example, you just need to match several of Lyst's required attributes to your Shopify store's info. And then, by changing the exported language and Shopify market prices, you will quickly get an ideal Lyst product feed for any regions you're targeting.
With Mulwi's product feeds, your listings on Lyst will always be dressed for success.
