Marktplaats.nl is a Holland advertising site established in 1999. The platform offers second-hand and new products, from cars and fashion to furniture and electronics.
The website unites millions of buyers and sellers. The platform shares 18.7 million advertisements every month.
Its catalog comprises 1,900 categories, from art and antiques to business goods. Among the most remarkable examples are a private plane from 1980 and a table from the Soestdijk Palace.
The Netherlands attracts a major percentage of customers. Belgium, Germany, Finland, and the USA also bring many clients to the website.
The audience of Marktplaats comprises 63.33% males and 36.67% females, with the largest age group of visitors falling between 45 and 54 years old. The most interesting categories for customers are electronics, computers, and video game consoles.
The top traffic source to the site is Direct traffic, driving 76.19% of desktop visits. Organic Search is the 2nd with 18.44% of traffic. The most underutilized channel is Display.
Marktplaats provides flexibility in payment methods. Sellers can pay in advance per advertisement or opt for a pay-per-click model. This adaptability allows you to align your payment strategy with your advertising goals and budget.
The platform enables sellers to drive interested buyers directly to their website. Add a link to your item on your website or guide potential customers to your dedicated Seller page and your advertisement.
This direct traffic flow enhances your brand's online presence and potentially boosts sales on your platform.
There are no initial start-up costs, making Marktplaats an appealing choice for entrepreneurs looking to establish or expand their online presence.
Marktplaats gets most of its social media traffic from YouTube, Facebook, and WhatsApp. Sellers can reach more people through ads on these channels.
The advertising platform gets more than 8 million visits per month. More than 90,000 entrepreneurs are already there. Sellers can reach an audience of millions.
To start trading on the Marktplaats, choose the advertising plan and follow the next steps.
Streamline your shopping feed management using our Shopify application. You can select the Marktplaats Shopify template from the Mulwi feed list with just a few clicks.
Tailor your feed with advanced filters that empower you to choose the items you need. For example, you can filter products by stock availability, tag, or brand.
Choose the nearest stock location to offer your customers faster and more economical shipping options.
Adapt your feed to cater to diverse markets and reach a wider audience by connecting Google, Weglot, or Shopify translation services to the Mulwi app.
Ensure the security of your product feeds through password protection, safeguarding them from unauthorized access and parsing attempts. It keeps your store's product catalog data accessible only to your trusted staff and authorized engines.
Receive expert help from our dedicated Mulwi support team, who will guide you in creating shopping feeds tailored to your store's requirements.
