Mimovrste.com is a popular Slovenian marketplace that primarily offers home goods, household appliances, and computer electronics. Its catalog has now also expanded to include other home-focused categories, such as garden supplies, sports and leisure items, health and beauty products, goods for pets, children, and automotives, and even a selection of clothes.
Launched in 2002, Mimovrste has since grown into the largest and most smiling Slovenian online store. The concept of kindness is one of the marketplace’s core values, hence the smile =) in their branding. Since spring 2022, Mimovrste has become part of the Polish ecommerce giant Allegro Group.
Mimovrste has diverse traffic sources. Although most of the platform’s desktop traffic comes from organic searches and direct URL inputs, Mimovrste’s strong paid search campaigns also drive a significant number of visitors. To be more precise, about 13.84% of desktop users end up on the marketplace through paid ads. In addition, Mimovrste is very active on social media, particularly on YouTube and Facebook.
Mimovrste is almost equally popular among men and women, who make up 60% and 40% of the audience, respectively. As for the age of buyers, there is a noticeable shift towards young adults, as half of all visitors are people aged 25-45.
Mimovrste has over 1.5 million registered users and twice as many visits per month. In other words, your store gets millions of new potential customers across all over Slovenia.
Payments, customer questions, refunds — Mimovrste takes on the most complex tasks. You’re only left to think about good product presentation, timely shipping, and excellent service.
By joining Mimovrste’s SMART! program, you can receive the marketplace’s help with delivering small packages and a badge that’ll show shoppers one more reason to buy from you.
Mimovrste also promotes your offers on its various online and offline marketing channels, such as an e-newsletter with 350,000+ subscribers, a Facebook page, and many others.
Retailers that want to join Mimovrste must be able to ship products anywhere in Slovenia, as well as have local tax and VAT IDs.
To get started, you should first apply to become Mimovrste’s partner. For that, simply go to the Mimovrste Partner webpage on the platform’s site and fill out a brief form there.
After submitting the application, you’ll receive a confirmation email with the credentials for the Mimovrste Partner Portal. Use these to sign in to your new account and access your merchant dashboard.
Next, you need to prepare an XML feed — a file that will let you push all your products on Mimovrste at once. But it’s not as easy as just making a local file: the platform requires feeds to be hosted and accessible 24/7 via URL. That’s where Mulwi can help you.
With Mulwi, you’ll create a ready-to-upload feed in only a few clicks. All you have to do is filter out which products to include and choose prices from the right Shopify Market. But you can also dive a bit deeper into the feed’s template and customize it to your business needs.
And the hosting part? Our app does not just host all feeds by default. Whenever anyone opens the feed’s URL, Mulwi generates a fresh file with the newest information straight from your online store. As a result, your products on Mimovrste will always be in sync with your Shopify.
Now, go once again to your Mimovrste account and connect your XML feed to it. This simply involves finding the feed configuration menu and providing the feed URL you got from Mulwi there. The platform will then fetch your offers automatically.
Your products are in place, so now it’s time to set up everything else in your merchant account. We recommend going through the delivery and profile settings first. And later, when you’re ready, ask the marketplace’s team to review your profile and activate your Mimovrste listings.
If you ever encounter any problems with product feeds anywhere along the way, don’t hesitate to contact Mulwi’s support team. We’ll build a perfect feed for your Shopify store together.
