Miravia is a Spanish online marketplace launched in late 2022 by a Chinese tech giant Alibaba Group. Although it’s rather young, the platform is growing incredibly fast, as evidenced by its expansion to Portugal at the end of 2024, just two years after opening day.
Miravia’s name roughly translates to “the way to look” and precisely conveys the platform’s mission: to improve people’s lifestyles through an innovative e-commerce experience.
Originally featuring solely fashion and beauty products, Miravia gradually added new categories to its catalog and now has everything you can imagine. Clothes, footwear, makeup, accessories, latest technology, sports equipment, and so much more — here, shoppers can find mid-range and high-end lifestyle items from thousands of best brands, both local and global.
Miravia primarily targets young consumers aged between 18 and 35, who indeed make up a significant percentage of its visitors (around 41%).
Despite its youth, Miravia’s desktop site already receives around 5 million visits per month and is among the top 10 online marketplaces in Spain. Plus, over 10 million people shop on Miravia through Android and iOS apps.
You can pass over the shipping routine to Miravia thanks to the Delivery by Miravia service. And if you want to simplify the whole fulfillment process altogether, you can entrust it to Miravia using the Logistics by Miravia model.
Miravia does not charge any fees for the number of products you list on the platform. You only pay commissions on the value of your orders, and most of these commissions are much lower than on other major marketplaces.
Miravia has flash sales and surprise discounts every day, constantly encouraging shoppers to buy more and faster. You can also promote your deals across the platform, in Miravia’s newsletter, and on its social media.
Joining Miravia is very straightforward: simply go to sell.miravia.es and fill out the application form with some basic info about your business. However, such an easy registration doesn’t mean that Miravia just as easily lets anyone sell on its platform. Further on you will need to provide documents that prove your brand ownership and legitimacy.
Miravia has two store types: Official Store and Marketplace. The first one can sell products of only one brand, while the second can showcase items from multiple brands. Your next onboarding steps will differ depending on which type of store you choose.
Once Miravia accepts your signup request, they will email you the code to access their Seller Center. You should log in there and work closely with your account manager to set everything up in your new store, including adding products.
One of the fastest methods to upload your goods to Miravia is using a product feed. Our experts at Mulwi can make one for you for free.
The Miravia product feed from Mulwi has all the necessary product data by default and automatically updates it with your Shopify store’s latest changes. And once you link this feed to your seller account via URL import, Mulwi will regularly send a fresh file and ensure that your listings on Miravia are always up to date.
So, ready to get the best product feed for Miravia? Then don’t hesitate to install the Mulwi app and contact our support team for a custom setup.
