OTTO is one of the world’s oldest commerce platforms. Its history starts in 1949 as a paper product catalog. In the 2000s, the marketplace launched a digitalization process to establish its presence on the internet.
OTTO has evolved into one of the largest online retailers in Germany. With 70% of its consumers coming from mobile devices, the platform retired its paper catalog in 2018, becoming an online-only sales channel.
German-speaking shoppers can find an extensive selection of products in OTTO’s catalog. The most popular categories on this platform are fashion, home & living goods, furniture, sport and leisure items, beauty, household appliances, and consumer electronics.
Additionally, OTTO offers a range of experience-enhancing services for both customers and its 6,500+ partner stores. Those include a user-friendly platform, flexible payment options like installment plans, fast and reliable delivery, and easy returns and exchanges.
12.2 million people regularly shop at OTTO Market, while 31+ million are part of the OTTO Group ecosystem.
Made specifically for German-speaking consumers, OTTO Market gets around 95% of all visits from Germany.
In addition to a desktop site, OTTO Market also has apps for Android and iOS with over 10 million downloads.
With decades of successful selling history, OTTO has become a loved retail giant in both Germany and Europe.
You can sell any number of products on OTTO Market, paying only a monthly fee and a commission on items sold.
OTTO rewards companies that have a validated Science-Based Target with discounted commission rates on sales.
Thanks to OTTO Market’s huge popularity, merchants selling here can receive up to 35 new orders every second.
OTTO offers many advertising solutions, such as Sponsored Product Ads with 3+ billion monthly impressions.
OTTO has strict quality control of the products it offers and holds partner retailers to the same high standards. The full checklist of requirements for OTTO Market sellers can be found on their website.
Your shop will meet OTTO’s main criteria if it’s registered in Germany, has a local VAT ID and one of the supported legal forms, ships products from a German warehouse, and offers German-speaking customer service. Small businesses falling under Section 19 of UStG can’t sell on OTTO Market.
You make your Shopify shop an OTTO partner by sending a registration request through the form on the OTTO Market business page.
Next, wait for approval from OTTO’s managers. Before getting access to OTTO’s platform for partners, every retailer undergoes a thorough verification process.
Once you receive the login details, go to the OTTO Partner Connect portal and configure your new shop. The setup process is quite lengthy, so be prepared to take your time. You will specify more information about your business, sign a contract with OTTO, and connect OTTO Payments.
OTTO will once again run a big legitimation check of your provided info. This can take up to 15 working days. You can freely track the progress in your OTTO partner account. After you’re verified and granted full access to your OTTO shop, you can start uploading your products.
Simplify order and inventory management with the order import tool from Mulwi. Our app imports orders from OTTO directly into your Shopify store.
All OTTO orders imported using Mulwi have the same format as the standard Shopify ones. You can easily process and organize them like other Shopify orders. These imported orders also update your store’s inventory levels, keeping your product stock information accurate.
Mulwi’s order import feature works in the following way:
