Praktiker.de is a German online marketplace and consumer portal that mainly specializes in DIY products. Launched in 2016, it is a revival of the original PRAKTIKER German retail chain, which went bankrupt in 2013. Two “Internet professionals”, Christoph Kilz and Dirk Oschmann, acquired the naming rights from the former company and launched their own brand-new online store.
The Praktiker.de marketplace offers over 1.75 million items from 1K+ retailers. Here, DIY fans and construction professionals discover various materials and tools for home building, design, and renovation. The site’s catalog also has a big selection of other everyday products, including garden goods, toys, clothing, beauty items, accessories for electronics, and even office supplies.
Beyond shopping at its marketplace, users at Praktiker.de can get inspiration for their DIY projects from its product guides and practical tutorials, as well as catch up on the latest news in ecommerce.
Praktiker.de is much more popular among men than women (64% and 36% of visitors, respectively). A bit over a fifth of all visits (21.47%, to be exact) account for mature adults aged 45–54. Thanks to its well-known name, Praktiker.de has most of the desktop traffic coming from organic sources.
Praktiker.de is built exclusively for German consumers interested in DIY goods. It’s a great place for local retailers to reach qualified buyers in the country.
Praktiker.de gives you full control over your seller activity and fulfillment process. All communications with customers are in your hands from start to finish.
Praktiker.de has no registration fees, monthly membership charges, or long-term contracts. All you pay is a flat 9.9% commission on your customer’s order value.
Praktiker.de features a dedicated section for vouchers and coupons. By showing your special deals here, you can drive more bargain-savvy shoppers to your store.
Praktiker.de currently works exclusively with companies registered in Germany. You should as well note that this portal is suitable for you if you’re targeting solely the German audience.
We recommend starting your way on Praktiker.de with a product feed. The platform lets you provide a feed right during the application, and you’ll greatly speed up your launch if you do so.
The fastest and easiest method to create a product feed is to use dedicated apps like Mulwi. Beyond generating a static feed file, such tools can also optimize your feed for best performance and automate updates of your listings at Praktiker.de.
Mulwi’s specialists can set up a custom Praktiker.de feed for you at no cost. Simply send us a request, and we’ll arrange a tailored feed for your Shopify catalog in our app. Your resulting product feed will satisfy both the platform’s requirements and the taste of German consumers.
Every product feed from Mulwi comes with a permanent URL. If you then use this link to connect a feed with your Praktiker.de seller account, our app will automatically give an up-to-date file whenever necessary and keep your listings constantly fresh.
To join the Praktiker.de marketplace as a seller, you need to apply via the registration form on their page for partners. Don’t forget to specify your feed URL from Mulwi as your preferred method to list products on the marketplace.
After your information is verified, the Praktiker.de support experts will reach out to you with further instructions. They will next give you access to the Praktiker.de seller portal and help you set up your store profile there.
Selling at Praktiker.de can seem like a hard DIY project, but you don’t have to do it alone. Contact Mulwi’s team anytime, and we’ll gladly assist you with everything related to product feeds.
