How to sell on
PriceRunner

Still running around searching where to get more sales? You're at the finish line: we know the perfect place for you! Keep reading to find out how to sell products on PriceRunner and bring in new customers to your store.

What is PriceRunner?

What is PriceRunner
PriceRunner is a price comparison service that was first launched in Sweden in 1999. Apart from Sweden, it also currently works in Denmark and the UK. Since 2022 PriceRunner has become a part of the Swedish fintech company Klarna.

Each of PriceRunner's three platforms features several millions of goods from hundreds of retailers. Shoppers come here to compare all these offers and look out for the best deals. Users trust the site for its independent and unbiased information where only the price matters most.

How does PriceRunner work?

How PriceRunner works
Shoppers can find items of interest through PriceRunner's categorized catalog. Each product has a separate dedicated page where users can compare deals from different merchants, see the product's details, monitor its price history, and read reviews from other buyers.

When viewers want to buy from you, they simply click on your offer and go straight to your store. They can also view specifically your goods and store information while still on PriceRunner, as each registered merchant also has their own page on the platform.

PriceRunner catalog

Stores that sell on PriceRunner are charged on a pay-per-click model. In other words, you pay for each time the platform redirects a visitor to your store. PriceRunner has base rates that depend on the product's category, but you can also increase your bid to promote your offers both on the product pages and in category catalogs.

Benefits of using PriceRunner

1. Big prepared audience

PriceRunner gets around 18.2 million monthly visits across all countries where it operates. What's more, most of its visitors are very close to making a purchase, thus more likely to become your customers.

2. International sellers support

As long as you're able to ship products to customers from your local warehouses, you can sell with PriceRunner using a legal entity registered in any region, not just the UK, Sweden, or Denmark.

3. Stronger brand image

PriceRunner has a free Verified Reviews feature that can help you gather feedback from your real buyers. The platform's visitors can then read these reviews and see for themselves that you're a safe choice.

4. Increased visibility

More than 100,000 offers from PriceRunner regularly appear in the top 10 positions on Google. The site's unique format is also highly successful at attracting consumers and has an average click-through rate of 7%.

5. Extra protection

Those selling on PriceRunner can join its Buyer Protection program at no extra cost. Thanks to it, if something goes wrong during delivery, you can get PriceRunner's help in paying compensation to your customers.

6. Advanced analytics

PriceRunner has a dedicated Merchant Zone that gathers together many insightful statistics, from product price history and clicks reports to bidding overview and invoicing. The basic version of this tool is free.

How to start selling on PriceRunner

How to start selling on PriceRunner
Depending on the region you're targeting, you must have an appropriate localized version of your store. For example, if you plan to sell products on PriceRunner in Sweden, then your site should have a Swedish translation with prices in Swedish kronor.

Create a Shopify PriceRunner product feed

A product feed is the quickest and easiest way to get your products on PriceRunner. Although a feed's not mandatory right at the beginning, if you prepare it beforehand, you'll go live and reach first sales on PriceRunner much faster.

However, creating a feed manually definitely isn't the best option. The platform has many requirements regarding these files, among which the biggest obstacle is the need to host them on a server that's available 24/7.

Our product feed software comes to your rescue. Thanks to our PriceRunner Shopify feed template, you can present your goods exactly as you want without delving into the feed's technical details. And most importantly, Mulwi includes hosting by default, so you'll receive both the file and a permanent link to it.

You can both install our app from the Shopify app store and make a PriceRunner feed with Mulwi in just a few minutes.

Send a request to join PriceRunner

You can sell products on PriceRunner only after talking to its managing team. Each regional platform has its own contact form that lets you quickly reach the right representatives, so simply visit the site you're aiming at and send a request through this short form.

PriceRunner's managers will arrange a meeting with you to go over your questions and needs. Now you should also let them know that you already have a product feed and give them its link, as this will greatly help speed up the registration process.

Once you've negotiated everything, you'll next sign an agreement, and PriceRunner will then add you to their merchant platform.

Set up your PriceRunner merchant account

You're almost there! One of PriceRunner's specialists will shortly email you the credentials for logging in to your merchant dashboard. It's time to give your fresh account a makeover and set it up for the big opening. Some things we recommend you do are set a monthly spending limit, upload your company logo, and check that your product feed is working properly.

When you're done, ask the platform's team to review your profile. In case of no problems, you'll start selling products on PriceRunner within 1-2 working days.

What is Shopify feed for PriceRunner and how to create one?

Shopify feed for PriceRunner
A Shopify product feed is a regular text file that shows what you're currently selling. Retailers use feeds to quickly list products on PriceRunner and various other marketing channels. However, since every platform has its own set of requirements, product feeds come in different formats and structures.

The easiest and most reliable method to create a feed is with special software, such as Mulwi. Our app has ready-to-use templates for dozens of channels, including PriceRunner. You simply need to match the data from your store to the template's attributes – and voilà! You've made an ideal feed in under a few minutes. And you've done that directly from your Shopify admin.

PriceRunner product feed template

Our feeds are fully customizable, so you can mix your brand's uniqueness in it however you like. On top of that, our PriceRunner template works for all three regional sites: just pick the appropriate translation and prices from Shopify Markets to localize your feed.

With Mulwi's product feeds, your goods on PriceRunner will be the best deals of every day.

Best practices for selling on PriceRunner

Best practices for PriceRunner
We have no doubt that you strive to sell successfully on PriceRunner, so here are several handy tips that'll help you thrive:
  • Give each item a unique catchy title. PriceRunner recommends titles to be no more than 70 characters and mention the product's distinct features, such as its brand and size.
  • Don't forget about detailed descriptions. They're great for better discoverability because shoppers can search for and filter out products based on what's in these descriptions.
  • Check that your goods have correct EANs. These numbers help the platform to faster assort your items to relevant product pages, as well as make your offers easier to find.
  • Use PriceRunner's categories in your feed. In this way, your offers won't accidentally land in the wrong categories, and, therefore, you won't be charged at the incorrect rates.
  • Tell buyers everything. Let them see all your payment and delivery options right on PriceRunner so that they don't leave the checkout due to unpleasant surprises.
  • Show not only the sale price but also the sale period. This will signal people that your deal is limited-time and, as a result, you'll attract more discount-seeking customers.

FAQ

What is PriceRunner?
How do I join PriceRunner as a seller?
What is a product feed for PriceRunner?
How do I create a PriceRunner product feed?
What payment model does PriceRunner use?
Can international sellers use PriceRunner?
What is the Buyer Protection program on PriceRunner?
How can I improve my listings on PriceRunner?

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