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How to sell on
PriceRunner

Still running around searching where to get more sales? You're at the finish line: we know the perfect place for you! Keep reading to find out how to sell products on PriceRunner and bring in new customers to your store.

What is PriceRunner?

What is PriceRunner
PriceRunner is a price comparison service that was first launched in Sweden in 1999. Apart from Sweden, it also currently works in Denmark and the UK. Since 2022 PriceRunner has become a part of the Swedish fintech company Klarna.

Each of PriceRunner's three platforms features several millions of goods from hundreds of retailers. Shoppers come here to compare all these offers and look out for the best deals. Users trust the site for its independent and unbiased information where only the price matters most.

How does PriceRunner work?

How PriceRunner works
Shoppers can find items of interest through PriceRunner's categorized catalog. Each product has a separate dedicated page where users can compare deals from different merchants, see the product's details, monitor its price history, and read reviews from other buyers.

When viewers want to buy from you, they simply click on your offer and go straight to your store. They can also view specifically your goods and store information while still on PriceRunner, as each registered merchant also has their own page on the platform.

PriceRunner catalog

Stores that sell on PriceRunner are charged on a pay-per-click model. In other words, you pay for each time the platform redirects a visitor to your store. PriceRunner has base rates that depend on the product's category, but you can also increase your bid to promote your offers both on the product pages and in category catalogs.

Benefits of using PriceRunner

1. Big prepared audience

PriceRunner gets around 18.2 million monthly visits across all countries where it operates. What's more, most of its visitors are very close to making a purchase, thus more likely to become your customers.

2. International sellers support

As long as you're able to ship products to customers from your local warehouses, you can sell with PriceRunner using a legal entity registered in any region, not just the UK, Sweden, or Denmark.

3. Stronger brand image

PriceRunner has a free Verified Reviews feature that can help you gather feedback from your real buyers. The platform's visitors can then read these reviews and see for themselves that you're a safe choice.

4. Increased visibility

More than 100,000 offers from PriceRunner regularly appear in the top 10 positions on Google. The site's unique format is also highly successful at attracting consumers and has an average click-through rate of 7%.

5. Extra protection

Those selling on PriceRunner can join its Buyer Protection program at no extra cost. Thanks to it, if something goes wrong during delivery, you can get PriceRunner's help in paying compensation to your customers.

6. Advanced analytics

PriceRunner has a dedicated Merchant Zone that gathers together many insightful statistics, from product price history and clicks reports to bidding overview and invoicing. The basic version of this tool is free.

How to start selling on PriceRunner

How to start selling on PriceRunner
Depending on the region you're targeting, you must have an appropriate localized version of your store. For example, if you plan to sell products on PriceRunner in Sweden, then your site should have a Swedish translation with prices in Swedish kronor.

Create a Shopify PriceRunner product feed

A product feed is the quickest and easiest way to get your products on PriceRunner. Although a feed's not mandatory right at the beginning, if you prepare it beforehand, you'll go live and reach first sales on PriceRunner much faster.

However, creating a feed manually definitely isn't the best option. The platform has many requirements regarding these files, among which the biggest obstacle is the need to host them on a server that's available 24/7.

Our product feed software comes to your rescue. Thanks to our PriceRunner Shopify feed template, you can present your goods exactly as you want without delving into the feed's technical details. And most importantly, Mulwi includes hosting by default, so you'll receive both the file and a permanent link to it.

You can both install our app from the Shopify app store and make a PriceRunner feed with Mulwi in just a few minutes.

Send a request to join PriceRunner

You can sell products on PriceRunner only after talking to its managing team. Each regional platform has its own contact form that lets you quickly reach the right representatives, so simply visit the site you're aiming at and send a request through this short form.

PriceRunner's managers will arrange a meeting with you to go over your questions and needs. Now you should also let them know that you already have a product feed and give them its link, as this will greatly help speed up the registration process.

Once you've negotiated everything, you'll next sign an agreement, and PriceRunner will then add you to their merchant platform.

Set up your PriceRunner merchant account

You're almost there! One of PriceRunner's specialists will shortly email you the credentials for logging in to your merchant dashboard. It's time to give your fresh account a makeover and set it up for the big opening. Some things we recommend you do are set a monthly spending limit, upload your company logo, and check that your product feed is working properly.

When you're done, ask the platform's team to review your profile. In case of no problems, you'll start selling products on PriceRunner within 1-2 working days.

What is Shopify feed for PriceRunner and how to create one?

Shopify feed for PriceRunner
A Shopify product feed is a regular text file that shows what you're currently selling. Retailers use feeds to quickly list products on PriceRunner and various other marketing channels. However, since every platform has its own set of requirements, product feeds come in different formats and structures.

The easiest and most reliable method to create a feed is with special software, such as Mulwi. Our app has ready-to-use templates for dozens of channels, including PriceRunner. You simply need to match the data from your store to the template's attributes – and voilà! You've made an ideal feed in under a few minutes. And you've done that directly from your Shopify admin.

PriceRunner product feed template

Our feeds are fully customizable, so you can mix your brand's uniqueness in it however you like. On top of that, our PriceRunner template works for all three regional sites: just pick the appropriate translation and prices from Shopify Markets to localize your feed.

With Mulwi's product feeds, your goods on PriceRunner will be the best deals of every day.

Best practices for selling on PriceRunner

Best practices for PriceRunner
We have no doubt that you strive to sell successfully on PriceRunner, so here are several handy tips that'll help you thrive:
  • Give each item a unique catchy title. PriceRunner recommends titles to be no more than 70 characters and mention the product's distinct features, such as its brand and size.
  • Don't forget about detailed descriptions. They're great for better discoverability because shoppers can search for and filter out products based on what's in these descriptions.
  • Check that your goods have correct EANs. These numbers help the platform to faster assort your items to relevant product pages, as well as make your offers easier to find.
  • Use PriceRunner's categories in your feed. In this way, your offers won't accidentally land in the wrong categories, and, therefore, you won't be charged at the incorrect rates.
  • Tell buyers everything. Let them see all your payment and delivery options right on PriceRunner so that they don't leave the checkout due to unpleasant surprises.
  • Show not only the sale price but also the sale period. This will signal people that your deal is limited-time and, as a result, you'll attract more discount-seeking customers.

Frequently asked questions

What is PriceRunner?

How do I join PriceRunner as a seller?

What is a product feed for PriceRunner?

How do I create a PriceRunner product feed?

What payment model does PriceRunner use?

Can international sellers use PriceRunner?

What is the Buyer Protection program on PriceRunner?

How can I improve my listings on PriceRunner?

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Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

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Beewise

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Maxstore.no

The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!

Maxstore.no

Maxstore.no

Norway

Petopy Shop

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Thank you Mulwi.

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Petopy Shop

Turkey

Olivia & Kate

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Olivia & Kate

Netherlands

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Ciabalù

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Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

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Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

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K and L Wines

United Kingdom

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Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended

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Denmark

Beauty Outlet

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I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.

Pandera

Romania

Meaco (U.K.) Limited

Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.

Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.

Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

City Jeans

USA

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Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.

Ottoman Hands

United Kingdom

Model Secrets

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Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

cadde374

Turkey

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WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING

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Greece

Time Resistance

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Time Resistance

Lithuania

Chef Bruni

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Chef Bruni

Slovenia

FINDRA Clothing

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FINDRA Clothing

United Kingdom

WULF BELTTON

Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!

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Sweden

JACK & JONES Thessaloniki/Larissa

I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.

JACK & JONES Thessaloniki/Larissa

Greece

Living Simply House

It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.

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United Kingdom

ParrishLA

We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

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USA

Unlimited Stories

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Sweden

Decords

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Decords

Estonia

La La Land Store

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La La Land Store

Portugal

GGV Eyewear

Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.

GGV Eyewear

GB

Shaping new tomorrow Denmark

We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

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JANIMARE

Germany

ArenaMarkt

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ArenaMarkt

Greece

Reisenthel Singapore

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

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Singapore

Ascopharm

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Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

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Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything

IEWAREHOUSE

Ireland

Lilla Orangeriet

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Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

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Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Independent app rating on Shopify.
400+ reviews with 5 star rating
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