Pricer Shopify Feed - Sell with Pricer digiital solutions

Increase your reach with the Pricer product feed

Pricer mulwi shopify product feed

What is Pricer

Pricer is a Sweden global technology company founded in 1991. The platform aims to enhance both store performance and the shopping experience.

The platform provides shopper and store management solutions. It also offers price automation, a communication platform, and electronic labels.

The company has got customers from different spheres. It cooperates with grocery, do-it-yourself, electronics, mobile phone chains, and pharmacies. The site attracts clients from Europe, the Middle East, and Africa.

Pricer helps sellers plan their solution strategy and generate customer demand. Pricer also supports merchants' ongoing success as part of its ecosystem.


Pricer advantages merchants

Join a vibrant community of over 100 partners worldwide. Get involved in collaboration, idea sharing, and network expansion. Reach new ideas to stay competitive in the market.

Gain insights from global thought leaders in retail megatrends. Take part in Pricer Partner events. Enjoy webinars, and online training, enriching your knowledge and strategic thinking.

Pricer streamlines price management and operational processes, reducing workload and improving efficiency.

The platform enables sellers to update prices in real-time without manual intervention. It ensures accurate and up-to-date pricing for customers.

Pricer provides a ShelfVision feature powered by AI. It allows sellers to track store conditions and customer behavior for improved decision-making.

Sellers can leverage data insights from Pricer. They help make informed decisions and predictions about pricing strategies and product demand.


The portal supports dynamic pricing and personalized offers. It allows sellers to tailor promotions and discounts based on customer behavior.

Centralized management

Pricer Plaza is a cloud-based platform for centralized management. It allows sellers to watch and control electronic pricing.

How to sell with Pricer

For the onboarding information, fill in the application form. After the registration, you will need a product feed to share your goods listing.

Choose the Pricer Shopify feed template via the Mulwi app. This template fulfills all platform requisites. It also allows room for customization according to your preferences.

Merchants can fine-tune the feed using filters. Sellers can exclude out-of-stock items and those lacking images. Tailor your product catalog to local markets, broadening your customer reach.

To enhance global shopping, ensure seamless understanding by translating textual content. Connect translation services like Google Translate or Weglot to the feed. You can also install one of the various translation apps from the Shopify app store.

Incorporate products with overridden prices through Shopify Price lists. Choose the relevant Price list to integrate into your feed. Preview your product feed's technical compliance through the provided link.

Should you have any queries, feel free to contact the Mulwi support team. Our dedicated experts are on standby to address any concerns you may have.

Our customers speak for us

I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
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Ottoman Hands United Kingdom
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
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Netlens Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Looking forward to be able to sign up to local affilites and niche price comprisons in the whole of EU with proper localized product feeds. Seems to be bug free and customizable in almost every aspect to produce the perfect product feed for your needs. Great support as well so far.
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Ascopharm Germany
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
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ArenaMarkt Greece
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites