Publitas is a Dutch tech company providing content-to-commerce services and publication tools. Retailers use this platform to better engage buyers with their product catalogs and brochures, turning traditional print into shoppable digital content.
Publitas lets merchants quickly create interactive lookbooks, magazines, advertising leaflets, dynamic PDFs, and more, all optimized for any device. These rich media pieces can have embedded product links and checkout, so that shoppers can smoothly go from discovering an item to purchasing it without ever leaving the catalog.
Publitas helps sellers effectively build materials for their visual merchandising campaigns, expand their reach, drive in more customers, and increase conversions. It is a perfect content marketing suite for businesses of all verticals and sizes, from small local shops to large international enterprises.
Over 2,000 brands get the most out of their online content with Publitas, including big names such as Mattel, IKEA, The Home Depot, Leroy Merlin, METRO, Decathlon, Carrefour, Staples, MediaMarkt, Williams Sonoma, Butlers, and Homecentre.
Retailers using Publitas have reported sales growing by at least 40%, with some online stores seeing a more than 300% rise in conversions.
Thanks to Publitas, your immersive content will encourage window shoppers who are "just browsing" to actually place an order much quicker.
Every month, over 80 million people across the globe find inspiration for their next purchases through product catalogs made in Publitas.
By publishing paperless materials with Publitas, you painlessly adopt greener marketing and better resonate with eco-conscious consumers.
You can smoothly embed Publitas creatives into any platform and distribute your universal copies across all your channels from one place.
Publitas’ no-code editor makes it super easy to enrich your static PDFs with animations, product hotspots, add-to-cart options, and more.
To get started on Publitas, simply sign up for a free trial of Publitas through the company’s website. The platform’s team will then book a call with you to guide you through the onboarding and discuss the next steps of your partnership.
Many retailers make their Publitas content more engaging using dynamic product hotspots. This feature lets you show your offer’s additional info directly within the publication, taking the latest data from a linked product feed.
Publitas recommends uploading product feeds over URL. Besides a static link, your feed must have a specific data structure, frequent updates, and 24/7 availability. Meeting these requirements won’t be a problem if you create a feed in Mulwi.
Mulwi’s experts can set up a Publitas product feed for your catalog free of charge. The feed from Mulwi will satisfy both Publitas’ guidelines and any of your unique needs. We can also assist with optimizing your product details for maximum impact and appeal.
Once your product feed’s ready, all you’re left to do is connect the feed to Publitas via URL from Mulwi and turn on daily updates. From there, Mulwi will keep your assets constantly fresh on your behalf, automatically giving Publitas the newest feed every day.
We hear you: building great shoppable content with Publitas can be harder than it seems at first. Join forces with Mulwi, and our feeds will help you turn the products in your Publitas materials into powerful sales magnets.
