Reddit is an online platform that combines the features of an internet forum and a social media network. Here, people form communities of interest, known as subreddits, to discuss various topics, share their opinions, and exchange related media (most often memes). The site's users are commonly referred to as Redditors.
Aside from news, jokes, and shower thoughts, the hottest ecommerce-related talking points on Reddit are movies, video games, music, food, fashion, beauty, technology, pets (especially cats and dogs), adult, and DIY. With such a variety of niches, you'll surely fit in and easily connect with your ideal buyers, regardless of what you sell.
Businesses can join the platform to do more than just interact with customers directly. Thanks to Reddit Ads, you can also promote your offers everywhere across the site. Reddit will organically blend ads into relevant pages, subreddits, and even conversations so that your brand can meet new people at the perfect moment without looking awkward or out of place.
Over half a billion unique people come to chill on Reddit every month. It's no wonder now why Reddit stands strong in the top 10 most popular websites in the world, right? And in the US, it even lands in the top 5.
Reddit has 100,000+ active subreddits covering virtually any topic, which is a plus for finding both your perfect audience and valuable advisors. There's even an official community for those doing business on Reddit.
Redditors are known for their honesty, hence why shoppers often use the site to read unbiased reviews of brands and their goods. And if a store has good karma on Reddit, buyers will consider it a reliable choice.
Reddit isn't as flooded with advertisers as other big social media networks like Facebook, Instagram, TikTok, and Snapchat. And less competition means getting more customers and profits for a much smaller price.
Audience filters for Reddit Ads aren't limited to only such basic options as location, age, gender, and device. You can display ads for selected keywords, interest groups, and even followers of specific subreddits.
Product, Carousel, Image, Video, Conversation — Reddit has plenty of creative ad layouts to choose from. You can even mix texts, pictures, videos, and GIFs at the same time with the platform's special Free-Form Ads.
Taking your first steps on the advertising side of Reddit is no rocket science: just head on to business.reddit.com and click the “Get started” button. You can proceed with your existing Reddit profile or create a new one. Reddit will then walk you through a brief onboarding to learn some details about you and preconfigure your advertising account.
Next, you must finish setting up your fresh account. This, of course, involved adding a valid payment method, without which you can't even begin working on ad campaigns, let alone run them. You'll also need to install a Reddit Pixel — a piece of code that will track the sales your campaigns bring.
Once your account is ready for action, you should switch to building a product feed — a file that will give Reddit the info on all your current offers at once. However, making it manually is a tedious and lengthy task. So, to speed this process up, we recommend using specialized product feed software like Mulwi.
Our app has a ready-to-go feed template that does most of the job for you. Just tell what products to list and Mulwi will present them in the file exactly how Reddit wants. If you need to, you can freely personalize this template to better show off your brand style. And here's the coolest feature: Mulwi hosts all feeds and automatically updates them by default. You'll have a permanent feed URL that will always return a new file with your latest deals. Convenient, isn't it?
Now, equipped with a product feed, you can quickly create a Reddit catalog — a storage from which the platform will get content for your ads. Simply specify the feed URL from Mulwi as a data source and your ads will never feature outdated products, since Mulwi will constantly keep your Reddit listings in sync with your Shopify store.
Finally, you can move on to the most exciting part: launching a Reddit Ads campaign. The setup is pretty straightforward, especially since Reddit will once again be your handy guide. But remember: Reddit is a community that values those who contribute to it, so a quiet brand with tons of ads and no activity will flop fast. Therefore, don't forget to regularly post, comment, and leave upvotes to keep your karma meter up high.
And if you ever get stuck with product feeds, don't rush to search the sea of subreddits for advice, but instead write to our experts. We do more than just talk: we will stand by your side and gladly help you solve all the issues in no time.
